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Show Results For
- All HBS Web
(2,146)
- People (10)
- News (603)
- Research (1,270)
- Events (3)
- Multimedia (4)
- Faculty Publications (784)
- May 2007 (Revised September 2008)
- Case
Biocon Limited
By: Krishna G. Palepu and Ananth Chepuri
Biocon Limited was facing significant pricing pressure in their cash cow business, that primarily consisted of manufacturing Active Pharmaceutical Ingredients (APIs). To combat this commoditization, Biocon's leadership had chosen an innovation-led strategy. This new... View Details
Keywords: Globalized Firms and Management; Innovation and Management; Leading Change; Growth and Development Strategy; Risk Management; Organizational Change and Adaptation; Biotechnology Industry; India
Palepu, Krishna G., and Ananth Chepuri. "Biocon Limited." Harvard Business School Case 107-083, May 2007. (Revised September 2008.)
- October 2013
- Supplement
Dongfeng Nissan's Venucia (C)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details
Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (C)." Harvard Business School Supplement 714-016, October 2013.
- October 2013
- Case
Dongfeng Nissan's Venucia (A)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details
Keywords: China; Japan; Cross-cultural/cross-border; Multinational Firms; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (A)." Harvard Business School Case 714-014, October 2013.
- February 2014 (Revised March 2014)
- Case
Red Star Furniture Group Co. Ltd.
By: Krishna G. Palepu and Pedro Nueno
Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good... View Details
Keywords: Entrepreneurship In Emerging Markets; Growth Strategy And Execution; Growth and Development Strategy; Retail Industry; China
Palepu, Krishna G., and Pedro Nueno. "Red Star Furniture Group Co. Ltd." Harvard Business School Case 114-053, February 2014. (Revised March 2014.)
- March 2023 (Revised May 2025)
- Case
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
- January 2025
- Case
Summer Health: Raising an AI-First Company?
By: Jeffrey J. Bussgang, Sarah Mehta and Maxim Pike Harrell
In October 2023, Summer Health CEO Ellen DaSilva arrived at a defining juncture for her pediatric telehealth startup. Founded in 2021, Summer Health offered parents rapid access to licensed pediatricians via text message. DaSilva, an experienced telehealth executive,... View Details
Keywords: AI and Machine Learning; Technology Adoption; Entrepreneurship; Leadership; Business Startups; Health Care and Treatment; Business Strategy; Product Development; Health Industry; Telecommunications Industry; United States
Bussgang, Jeffrey J., Sarah Mehta, and Maxim Pike Harrell. "Summer Health: Raising an AI-First Company?" Harvard Business School Case 825-083, January 2025.
Leslie A. Perlow
Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details
- October 2013
- Supplement
Dongfeng Nissan's Venucia (B)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details
Keywords: China; Japan; Multinational Firms; Cross-cultural/cross-border; Environment; Sustainability; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (B)." Harvard Business School Supplement 714-015, October 2013.
Monique Burns Thompson
Monique Burns Thompson is an accomplished social entrepreneur who returns to HBS (class of 1993) and brings her twenty years of successful start-up and organizational leadership experience to her research and teaching at HBS. She has led as a co-founder, President,... View Details
- January 2021 (Revised May 2023)
- Case
Pearson: Efficacy 2.0
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details
Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021. (Revised May 2023.)
- June 2007 (Revised April 2016)
- Case
Octone Records
By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry
Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
- 15 Feb 2022
- Blog Post
Health is Wealth | The Path to Creating a Venture
years as a time to experiment, to learn to launch something, but also to gain the skills on the operational side, and to expand my network. I was great at finance, I understood the healthcare market, but there was a lot of opportunity for... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details
- 08 May 2012
- First Look
First Look: May 8
supported this prediction. Auxiliary analyses suggest that contrast effects and non-random scheduling of interviews are unlikely alternative explanations. Six Myths of Product Development Authors:Stefan Thomke and Donald Reinertsen... View Details
Keywords: Carmen Nobel
- 2020
- Working Paper
Digital Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Digital Experimentation and Startup Performance: Evidence from A/B Testing." Harvard Business School Working Paper, No. 20-018, August 2019. (Revised September 2020. SSRN Working Paper Series, No. 3440291, August 2019)
- March 2024 (Revised June 2025)
- Teaching Note
CoPilot(s): Generative AI at Microsoft and GitHub
By: Frank Nagle and Maria P. Roche
This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details
- October 1987 (Revised January 1999)
- Case
Microsoft Corporation: The Introduction of Microsoft Works
Microsoft must decide how to design a new software product for global markets, identify the timing for entry into different countries, and position the product around the world. View Details
Keywords: Product Positioning; Applications and Software; Product Design; Product Launch; Globalized Markets and Industries; Information Technology Industry; United States
Kosnik, Thomas J. "Microsoft Corporation: The Introduction of Microsoft Works." Harvard Business School Case 588-028, October 1987. (Revised January 1999.)
- September 1991 (Revised December 1991)
- Case
USA Today Decision, The: Making Headlines Across the Nation (A)
This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and... View Details
Keywords: Strategic Planning; Decision Making; Product Launch; Product Development; Journalism and News Industry; Publishing Industry; United States
Ghemawat, Pankaj. "USA Today Decision, The: Making Headlines Across the Nation (A)." Harvard Business School Case 792-030, September 1991. (Revised December 1991.)
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
in the Boston area. [Image: Unsplash/ThisisEngineering RAEng] What does it take to launch a product in this market? Share your observations in the comments below. View Details
Keywords: by Avery Forman
- October 2003 (Revised January 2016)
- Exercise
The BCPC Internet Strategy Team: An Exercise
By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)