Publications

October 2019
Supplement

Airbus vs. Boeing (J): New Plane Developments (2016)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016. View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Restructuring; Manufacturing Industry; Air Transportation Industry; United States; Europe

December 2002
Article

Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction

By: Riitta Katila and Gautam Ahuja

We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. Our findings in the global robotics... View Details

Keywords: Problem Solving; New Products; Organizational Learning; Uncertainty; Organizational Research; Knowledge Management; Robotics; Organizational Behavior; Organizational Effectiveness; Innovation Adoption; Strategy; Product Design; Business Processes; Product Development

October 1995
Teaching Note

Procter & Gamble: Improving Consumer Value Through Process Design TN

By: F. Warren McFarlan

Teaching Note for (9-195-126). View Details

Keywords: Customer Value and Value Chain; Customer Focus and Relationships; Distribution Channels; Information Technology; Value Creation; Logistics; Management Practices and Processes; Consumer Products Industry

February 2007 (Revised September 2008)
Case

CMM versus Agile: Methodology Wars in Software Development

A CIO decides whether to adopt the "Capability Maturity Model" (CMM) within her IT department. The decision is proving surprisingly controversial; some of her best developers prefer adopting an "agile" methodological approach instead. Compares and contrasts the CMM and... View Details

Keywords: Innovation and Management; Management Analysis, Tools, and Techniques; Product Development; Business Processes; Information Technology; Applications and Software

24 Apr 2014
News

Training managers in the developing world

Through the Southern African Development Community Business School Network he established with the University of Botswana and the University of Pretoria, Richard America (MBA 1965) is on a mission to help train first-rate managers in the... View Details

October 2001 (Revised January 2002)
Case

Siemens AG: Global Development Strategy (B)

By: Stefan H. Thomke and Ashok Nimgade

Supplements the (A) case. View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

August 2021
Teaching Note

Fair Park Covid-19 Mass Vaccination Site (A) and (B)

By: Willy Shih

Teaching Note for HBS Case Nos. 622-003 and 622-004. View Details

Keywords: Operations Improvement; Operations And Processes; Toyota Production System; Operations; Service Operations; Health Pandemics; Service Delivery; Problems and Challenges; Goals and Objectives; Measurement and Metrics; Health Industry; United States

January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention

September 2018
Case

OYO: Creating Effective Spaces

By: Das Narayandas, Sunil Gupta, Rachna Tahilyani and Mahima Rao-Kachroo

Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed... View Details

Keywords: Technology; Accomodation; App Development; Operations And Processes; Innovation; Strategy; Change Management; Entrepreneurship; Information Technology; Research; Marketing; Operations; Innovation Strategy; Sales; Accommodations Industry; India; South Asia

17 Jul 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

Hillary Mann is a Corporate Relations Director in the Career and Professional Development Office covering Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. She enjoys helping students and alumni... View Details

8 Aug 2008
Conference Presentation

Where Will Open Development Communities Prevail?

By: Carliss Y. Baldwin

Keywords: Product Development; Applications and Software; Civil Society or Community

2019
Chapter

The Art of (Creative) Thought: Graham Wallas on the Creative Process

By: Teresa M. Amabile

BOOK ABSTRACT: The Creativity Reader is a necessary companion for anyone interested in the historical roots of contemporary ideas about creativity, innovation, and imagination. It brings together a prestigious group of international experts who were tasked with... View Details

Keywords: Cognition and Thinking; Creativity

01 Oct 1997
News

Meeting the Challenges of Third-World Development

Nations Operation in Somalia and was stationed in Mogadishu. A year after graduation, she accepted a six-month position as director of enterprise development in Tanzania with an international nongovernmental organization called... View Details

August 2021 (Revised February 2023)
Case

Fair Park Covid-19 Mass Vaccination Site (A)

By: Willy Shih

This case is an opportunity to apply the methods of the Toyota Production System (TPS) to the analysis of an everyday service application: administering Covid-19 vaccines. It describes the start-up of a drive-up Covid-19 mass vaccination site at the Texas State Fair... View Details

Keywords: Operations Improvement; Operations And Processes; Toyota Production System; COVID-19 Pandemic; Operations; Service Operations; Health Pandemics; Problems and Challenges; Goals and Objectives; Measurement and Metrics; Health Care and Treatment; Health Industry; United States; Texas

17 Oct 2013
Working Paper Summaries

Sharing Design Rights: A Commons Approach for Developing Infrastructure

Keywords: by Nuno Gil & Carliss Y. Baldwin

May 2010
Article

Does Product Market Competition Lead Firms to Decentralize?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details

Keywords: Product; Markets; Competition; Business Ventures; Geographic Location; Employees; Research; Programs; Decisions

Read Now

2019
Article

Go-Shops Revisited

By: Guhan Subramanian and Annie Zhao

A go-shop process turns the traditional M&A deal process on its head: rather than a pre-signing market canvass followed by a post-signing “no shop” period, a go-shop deal involves a limited pre-signing market check, followed by a post-signing “go shop” process to find... View Details

Keywords: Go-shop Process; Mergers and Acquisitions; Negotiation Process; Negotiation Deal; Performance Effectiveness; Technological Innovation