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- All HBS Web (944)
- Faculty Publications (177)
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative strategy and felt well-prepared for the challenge. The program helped me realize that while I loved... View Details
Mary Kay Ash
Ash created a successful cosmetics company by and for women by utilizing a direct sales force and creative motivational sales techniques. At the end of its first year, Mary Kay Cosmetics boasted $198,514 in sales and 318 salespeople. By... View Details
Keywords: Personal Care & Home Products
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
creativity and innovation on what you might think of as the demand side. How might [leaders] use space? How might they creatively think about ways to use the data and connectivity, or eventually the... View Details
- 01 Mar 2008
- News
Secrets Behind a VC Success Story
teaching, Professor C. Roland (“Chris”) Christensen is remembered as a maestro who transformed the art of discussion-based teaching — and changed the lives of his students in the process. Creativity in Business and Organizations Three HBS... View Details
- Web
Meet the Team | Information Technology
Creative Director Dave has worked in Information Technology at the Harvard Business School since 1994. When then-Dean Kim Clark formed a new team to explore ways to infuse technology into the HBS case method, he hand-picked Dave to join... View Details
- 04 Feb 2015
- What Do You Think?
Is There a Stanford-Google-Silicon Valley School of Management?
attracts and retains creative people—at least up to now. But there was a healthy skepticism about how influential Google's approach will be in other organizations, particularly outside the realm of high technology. There was general... View Details
- 25 Apr 2014
- News
Keeping an iron grip on Nigeria's financial markets
market is emerging, new products have been introduced, new trading platforms have been launched, institutions participating in the market have been strengthened, and there is greater public awareness of the critical role capital markets... View Details
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
School professor Benjamin G. Edelman discusses the paper's findings Teaching a 'Lean Startup' Strategy (24,997) http://hbswk.hbs.edu/item/6659.html Published: April 11, 2011 Most startups fail because they waste too much time and money building the wrong View Details
Keywords: by Staff
- 01 Mar 2015
- News
New Idea: State of the Art
previous iteration, the new Cooper Hewitt “finds that merely looking at things is a hopelessly passive way of experiencing the world.” The museum work was familiar territory: Belsky’s career has focused on developing better ways for the Internet to serve View Details
- 01 Jun 2010
- News
Three Profs Win McKinsey Award
Articles about the disastrous effects of outsourcing on the American economy and the origins of creative business strategies have earned three HBS professors top honors in the annual competition for best contributions to the Harvard... View Details
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
helped me realize that while I loved marketing, I wanted to focus on products and content that enriched or entertained. I’ve always been someone who wants to brighten peoples’ day, and I sought to integrate that into my career. I took on... View Details
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (A): The $2 Billion Movie
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details
Keywords: Value Creation; Marketing Strategy; Expansion; Creativity; Film Entertainment; Organizational Change and Adaptation; Organizational Structure; Product Development; Entertainment and Recreation Industry; Retail Industry
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. Disney's "The Lion King" (A): The $2 Billion Movie. Harvard Business School Case 899-041, August 1998. (Revised October 1998.)
- 01 Dec 2010
- News
You Are What You Eat
creative tension of competition and cooperation.... We are now in the grip of another agricultural revolution in which Elite Capital takes control of the food chain. It is false to argue that intensification is needed to feed the world... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details
- 19 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are globally consistent, but they’re... View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
How does an entrepreneur make the switch from inspiring a tiny group of followers in a metaphorical garage to leading what eventually becomes a multibillion-dollar business? The ability to translate individual creativity into sustained... View Details
Keywords: by Martha Lagace
Jerry Della Femina
Della Femina was part of a new breed of executives that shook up the staid world of advertising in the late sixties. Wildly creative and eccentric, Della Femina pushed the envelope of provocative advertising throughout his career. He... View Details
Keywords: Services
- 01 Jun 1998
- News
Excitement Building for HBS Global Conference in Chicago
established companies and examine how emerging growth firms are developing competitive products and strategies for the global marketplace. Over a dozen presentations and panel discussions on topics such as entrepreneurial marketing,... View Details
- 01 Oct 2002
- News
Faculty Research Symposium
Pay Check: Equity-Based Compensation and Incentives Creativity in a Crunch Nobody's Perfect. Now What? Last spring, a special symposium was held on campus in celebration of faculty research. The one-day event, sponsored by the Division of... View Details
- Web
ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Library Visionary, Innovator, Educator I n the 1930s, investments were generally targeted for trusts, pensions, and other conservative funds rather than emerging industries. 32 The urgent military needs during World War II had fostered the rapid creation of new View Details