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Publications

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  • All HBS Web  (1,216)
    • People  (1)
    • News  (196)
    • Research  (925)
    • Events  (2)
  • Faculty Publications  (344)

Show Results For

  • All HBS Web  (1,216)
    • People  (1)
    • News  (196)
    • Research  (925)
    • Events  (2)
  • Faculty Publications  (344)
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  • Web

Middle East & North Africa - Global

advise family-owned businesses. New Research on the Region June 2025 Case Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle By: Krishna G. Palepu and Ahmed Dahawy Jahez made its mark in Saudi Arabia’s food delivery market by serving... View Details
  • 14 May 2018
  • Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

other hand, always prided itself on its personal touch, empowering individual stores—even individual employees—to make decisions about products that emphasize high quality, healthy, and local foods. That decentralization, however, caused enormous inefficiencies that... View Details
Keywords: by Michael Blanding; Food & Beverage
  • November 2000
  • Case

Clust.com: Dream More and Pay Less

Clust is a French group-buying Web site. Instead of marketing products to consumers, Clust is marketing aggregated consumer demands to manufacturers. Consequently, beyond the usual act of choosing among predefined alternatives, consumers are expected to bring up their... View Details
Keywords: Customer Value and Value Chain; Marketing
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Wathieu, Luc R. "Clust.com: Dream More and Pay Less." Harvard Business School Case 501-047, November 2000.
  • 10 Dec 2007
  • HBS Case

One Laptop per Child

anticipated to nudge governments from polite handshakes to cash commitments. One problem: the price. Although originally envisioned as the "$100 PC," OLPC has struggled to bring the price below $175. And now it faces competition... View Details
Keywords: by Martha Lagace; Computer
  • Web

Technology & Innovation - Faculty & Research

Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ; Information Infrastructure ; Information Technology ; Internet and the Web ; Mobile and Wireless Technology ; Technology Adoption ; Education ; Teaching ; Price ;... View Details
  • Web

California - Global

workforce and redefining how enterprises think about productivity and automation. Through a detailed look at Agentforce’s internal rollout, early customer deployments, and evolving pricing and governance... View Details
  • June 2002 (Revised July 2002)
  • Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
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Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
  • Web

Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds... View Details
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided platform" strategy, a firm starts as a vendor selling products or services to View Details
Keywords: Martha Lagace
  • 16 Apr 2013
  • First Look

First Look: April 16

notion that the signal-to-noise ratio plays a central role in generating multiplicity with AA preferences for fairness.   Cases & Course Materials Harvard Business School Case 612-701 Zappos.com 2009: Clothing, Customer Service, and... View Details
Keywords: Sean Silverthorne
  • Web

Human Behavior & Decision-Making - Faculty & Research

function of customs and norms that intend to keep women from being promiscuous. Using large-scale survey data from more than 100 countries, I test the anthropological theory that a particular form of preindustrial... View Details
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Innovation Science. 2. Technology is propelling business transformation   “While some firms think about technology merely as a different type of capital investment that does not impact their way of doing things, others are adopting new technologies as they make... View Details
Keywords: by Danielle Kost
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53507 forthcoming Journal of Financial Economics Bubbles for Fama By: Greenwood, Robin, Andrei Shleifer, and Yang You Abstract—We evaluate Eugene Fama's claim that stock View Details
Keywords: Carmen Nobel
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who were American's best customers.... View Details
Keywords: Martha Lagace
  • Web

Faculty & Research - Business & Environment

evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields... View Details

    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels & motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
    • May 2022
    • Supplement

    Maestro Pizza (C): Taking the Fight Outside

    By: Ramon Casadesus-Masanell and Fares Khrais
    Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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    Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
    • 24 Jan 2005
    • Research & Ideas

    Rethinking Activity-Based Costing

    can also be used in discussions with customers about the pricing of new business. Note that these rates are lower than those estimated using traditional ABC methods (see the exhibit "Doing ABC the... View Details
    Keywords: by Robert S. Kaplan & Steven R. Anderson
    • 22 Apr 2008
    • First Look

    First Look: April 22, 2008

    boots. Creating variations of these core products, along with expansion into apparel, had sustained Timberland's business for more than 30 years. Timberland's growth in the past six years was due to increased international sales and new View Details
    Keywords: Martha Lagace
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