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      • June 2017
      • Case

      Maggie Wilderotter: The Evolution of an Executive

      By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams
      In a career that spanned over 30 years, Maggie Wilderotter served as CEO of two publicly traded companies and served on 32 corporate and 9 association and nonprofit boards of directors. As CEO of Frontier Communications, a U.S. telecom company with over $25 billion in... View Details
      Keywords: Leadership; Managing People; Networks; Strategy And Leadership; Personal Development and Career; Personal Characteristics; Leadership Style; Social and Collaborative Networks; Gender; Power and Influence; Telecommunications Industry; United States
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      Groysberg, Boris, Sarah L. Abbott, and Robin Abrahams. "Maggie Wilderotter: The Evolution of an Executive." Harvard Business School Case 417-091, June 2017.
      • June 2017 (Revised October 2017)
      • Case

      Uber in 2017: One Bumpy Ride

      By: Suraj Srinivasan, Jay W. Lorsch and Quinn Pitcher
      Uber Technologies Inc., the popular ride-hailing company, entered 2017 having doubled its bookings in 2016 and achieving a valuation of nearly $70 billion, making it the largest venture capital-backed company in the world. Co-founder and CEO Travis Kalanick embodied... View Details
      Keywords: Governance; Information Technology; Transportation; Venture Capital; Organizational Culture; Technology Industry; Transportation Industry; United States
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      Srinivasan, Suraj, Jay W. Lorsch, and Quinn Pitcher. "Uber in 2017: One Bumpy Ride." Harvard Business School Case 117-070, June 2017. (Revised October 2017.)
      • June 2017 (Revised May 2018)
      • Supplement

      Hilti Fleet Management Video Supplements

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details
      Keywords: Hilti; Business Model Innovation; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Liechtenstein; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Construction; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; North America; Africa; Japan; Hong Kong
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management Video Supplements." Harvard Business School Multimedia/Video Supplement 717-808, June 2017. (Revised May 2018.)
      • June 2017
      • Teaching Note

      IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

      By: Rosabeth Moss Kanter and Jonathan Cohen
      Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
      Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Teaching Note 317-126, June 2017.
      • June 2017
      • Case

      Magellan Boatworks

      By: John A. Quelch and James T. Kindley
      Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details
      Keywords: Marketing; Marketing Communications; Advertising; Strategy; Salesforce Management
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      Quelch, John A., and James T. Kindley. "Magellan Boatworks." Harvard Business School Brief Case 917-547, June 2017.
      • May 2017
      • Teaching Note

      Hilti Fleet Management (A) and (B)

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      These notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465).
      This case explores the introduction of fleet management in the... View Details
      Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Liechtenstein; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Decision Making; Growth Management; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (A) and (B)." Harvard Business School Teaching Note 717-507, May 2017.
      • May 2017 (Revised September 2018)
      • Case

      Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details
      Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Japan; Hong Kong
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (A): Turning a Successful Business Model on Its Head." Harvard Business School Case 717-427, May 2017. (Revised September 2018.)
      • May 2017 (Revised September 2018)
      • Supplement

      Hilti Fleet Management (B): Towards a New Business Model

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
      Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (B): Towards a New Business Model." Harvard Business School Supplement 717-465, May 2017. (Revised September 2018.)
      • May 2017
      • Article

      Agent-based Modeling: A Guide for Social Psychologists

      By: Joshua Conrad Jackson, David Rand, Kevin Lewis, Michael I. Norton and Kurt Gray
      Agent-based modeling is a longstanding but underused method that allows researchers to simulate artificial worlds for hypothesis testing and theory building. Agent-based models (ABMs) offer unprecedented control and statistical power by allowing researchers to... View Details
      Keywords: Social Psychology; Marketing; Mathematical Methods
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      Jackson, Joshua Conrad, David Rand, Kevin Lewis, Michael I. Norton, and Kurt Gray. "Agent-based Modeling: A Guide for Social Psychologists." Social Psychological & Personality Science 8, no. 4 (May 2017): 387–395.
      • 2017
      • Chapter

      Entrepreneurship, Policy, and the Geography of Wind Energy

      By: Geoffrey Jones
      This study examines the geography of the global wind energy industry before 2000. Between 1980 and 2000, the global generating capacity of wind power grew from 13 megawatts to 17,400 megawatts, but two-thirds of that capacity was in Denmark, Germany, Spain, and the... View Details
      Keywords: Wind Power; Business And Government; Renewable Energy; Entrepreneurship; Geography; Business and Government Relations; Policy; Business History; Energy Industry; Green Technology Industry; Asia; Europe; United States
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      Jones, Geoffrey. "Entrepreneurship, Policy, and the Geography of Wind Energy." Chap. 12 in Green Capitalism? Business and the Environment in the Twentieth Century, edited by Hartmut Berghoff and Adam Rome, 206–231. Hagley Perspectives on Business and Culture. Philadelphia, PA: University of Pennsylvania Press, 2017.
      • April 2017
      • Teaching Plan

      An Intern's Dilemma (A) and (B)

      By: Sandra J. Sucher
      Teaching Plan for HBS Nos. 316-128 and 316-129. View Details
      Keywords: Conflict; Leadership; Conflict Management; Competition; Ethics; Knowledge Acquisition; Organizational Culture; Employees; Power and Influence
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      Sucher, Sandra J. "An Intern's Dilemma (A) and (B)." Harvard Business School Teaching Plan 317-117, April 2017.
      • April 14, 2017
      • Article

      Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

      By: John A. Deighton
      United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
      Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry
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      Deighton, John A. "Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It." Harvard Business Review (website) (April 14, 2017).
      • April 2017
      • Teaching Plan

      CLP: Powering Asia

      By: George Serafeim, Rebecca Henderson and David Freiberg
      Teaching Note for HBS No. 115-038. View Details
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      Serafeim, George, Rebecca Henderson, and David Freiberg. "CLP: Powering Asia." Harvard Business School Teaching Plan 117-053, April 2017.
      • April 2017
      • Supplement

      Imprimis (C)

      By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel
      This case is a supplement to Imprimis (A & B). Set in 2015, it first describes Imprimis’s decision to introduce its own line of compounded eye drop medication called LessDrops. The case then examines the moral dilemma faced by CEO Mark Baum, who was struck by the... View Details
      Keywords: Health Care and Treatment; Cost; Moral Sensibility; Competitive Strategy; Decision Choices and Conditions; Pharmaceutical Industry; United States
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      Casadesus-Masanell, Ramon, Karen Elterman, and Marc Appel. "Imprimis (C)." Harvard Business School Supplement 717-497, April 2017.
      • March 2017
      • Case

      Intellectual Ambition at Harvard Business School: Elton Mayo and Fritz Roethlisberger

      By: Jan W. Rivkin and Amram Migdal
      This case, set in the 1920s and 1930s, discusses the contributions of Harvard Business School (HBS) Professors Elton Mayo and Fritz Roethlisberger to management research and to the Human Relations Movement in management scholarship. The case focuses on their research... View Details
      Keywords: Education; Business Education; Curriculum and Courses; Executive Education; Higher Education; Interdisciplinary Studies; Learning; History; Business History; Human Resources; Employees; Employee Relationship Management; Management; Management Analysis, Tools, and Techniques; Organizations; Practice; Relationships; Groups and Teams; Labor and Management Relations; Rank and Position; Research; Social Psychology; Attitudes; Behavior; Emotions; Motivation and Incentives; Power and Influence; Social and Collaborative Networks; Status and Position; Trust; Society; Social Issues; Theory; Education Industry; United States; Massachusetts; Illinois
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      Rivkin, Jan W., and Amram Migdal. "Intellectual Ambition at Harvard Business School: Elton Mayo and Fritz Roethlisberger." Harvard Business School Case 717-469, March 2017.
      • March 2017
      • Article

      Land Institutions and Chinese Political Economy: Institutional Complementarities and Macroeconomic Management

      By: Meg Rithmire
      This article critically examines the origins and evolution of China’s unique land institutions and situates land policy in the larger context of China’s reforms and pursuit of economic growth. It argues that the Chinese Communist Party (CCP) has strengthened the... View Details
      Keywords: China; Economic Reform; Land Politics; Macromanagement; Government and Politics; Macroeconomics; China
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      Rithmire, Meg. "Land Institutions and Chinese Political Economy: Institutional Complementarities and Macroeconomic Management." Politics & Society 45, no. 1 (March 2017): 123–153.
      • February 2017 (Revised August 2018)
      • Case

      Sarah Powers at Automated Precision Products

      By: Jeffrey T. Polzer, Michael Norris, Julia Kelley and Kristina Tobio
      In 2017, Sarah Powers, VP of Sales at an automation hardware firm, is trying to understand why some members of her sales team have been underperforming. She is tasked with analyzing her firm’s email and calendar data to try to find relationships between communications... View Details
      Keywords: People Analytics; Sales Attainment; Communication Networks; Data; Human Resources; Business Processes; Sales; Communication; Analytics and Data Science; Analysis; Industrial Products Industry; Manufacturing Industry; United States
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      Polzer, Jeffrey T., Michael Norris, Julia Kelley, and Kristina Tobio. "Sarah Powers at Automated Precision Products." Harvard Business School Case 417-072, February 2017. (Revised August 2018.)
      • February 2017 (Revised February 2022)
      • Background Note

      Creating and Sustaining Competitive Advantage

      By: Eric Van den Steen
      This note gives students a systematic and comprehensive framework for analyzing and developing competitive advantage. It pays explicit attention to both creating and sustaining advantage and considers both alignment and assets as sources of advantage. View Details
      Keywords: Scope; Scale; Competitive Dynamics; Value Proposition; Bargaining Power; Competitive Advantage; Assets; Alignment; Business Strategy; Design
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      Van den Steen, Eric. "Creating and Sustaining Competitive Advantage." Harvard Business School Background Note 717-479, February 2017. (Revised February 2022.)
      • February 2017 (Revised April 2018)
      • Case

      Shopkick: The Power of Shopper Data

      By: John Deighton, Allison Ciechanover and Mike Horia Todorescu
      Keywords: Big Data; Mobile App; Marketing; Mobile and Wireless Technology; Analytics and Data Science
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      Deighton, John, Allison Ciechanover, and Mike Horia Todorescu. "Shopkick: The Power of Shopper Data." Harvard Business School Case 517-069, February 2017. (Revised April 2018.)
      • February 2017
      • Case

      GE Digital

      By: Rajiv Lal and Scott Johnson
      Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details
      Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Technology Industry; Manufacturing Industry; North America
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      Lal, Rajiv, and Scott Johnson. "GE Digital." Harvard Business School Case 517-063, February 2017.
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