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      • Faculty Publications  (476)

      Pharmaceutical IndustryRemove Pharmaceutical Industry →

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      • October 1986 (Revised August 2015)
      • Case

      Advanced Medical Technology Corporation

      By: Thomas R. Piper and Steven Rogers
      A loan officer must decide whether to lend $8 million to a rapidly growing high technology company. The company has had a series of relationships with three other banks. Reports from loan officers at these banks are mixed and raise questions as to the ease with which a... View Details
      Keywords: Decision Making; Commercial Banking; Financing and Loans; Financial Condition; Technology Industry
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      Piper, Thomas R., and Steven Rogers. "Advanced Medical Technology Corporation." Harvard Business School Case 287-028, October 1986. (Revised August 2015.)
      • December 1985 (Revised July 1992)
      • Case

      Pennsylvania Pharmaceuticals (A)

      By: Michael Beer
      Keywords: Pharmaceutical Industry
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      Beer, Michael. "Pennsylvania Pharmaceuticals (A)." Harvard Business School Case 486-073, December 1985. (Revised July 1992.)
      • December 1985 (Revised July 1992)
      • Supplement

      Pennsylvania Pharmaceuticals (B)

      By: Michael Beer
      Keywords: Pharmaceutical Industry; Pennsylvania
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      Beer, Michael. "Pennsylvania Pharmaceuticals (B)." Harvard Business School Supplement 486-074, December 1985. (Revised July 1992.)
      • October 1982 (Revised May 1992)
      • Case

      Johnson & Johnson: The Tylenol Tragedy

      By: Stephen A. Greyser
      In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
      Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
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      Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
      • July 1981 (Revised December 1984)
      • Case

      American Distilling Co. (A)

      By: William E. Fruhan Jr.
      Keywords: Health Industry; Health Industry; Health Industry
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      Fruhan, William E., Jr. "American Distilling Co. (A)." Harvard Business School Case 281-008, July 1981. (Revised December 1984.)
      • July 1981 (Revised December 1984)
      • Case

      American Distilling Co. (B)

      By: William E. Fruhan Jr.
      Keywords: Health Industry; Health Industry; Health Industry
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      Fruhan, William E., Jr. "American Distilling Co. (B)." Harvard Business School Case 281-009, July 1981. (Revised December 1984.)
      • April 1978
      • Case

      FTC and Listerine Antiseptic

      By: Stephen A. Greyser
      Keywords: Business and Government Relations; Misleading and Fraudulent Advertising; Pharmaceutical Industry
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      Greyser, Stephen A. "FTC and Listerine Antiseptic." Harvard Business School Case 578-166, April 1978.
      • October 1976 (Revised June 1980)
      • Case

      Dana Pharmaceutical

      By: Thomas R. Piper
      Keywords: Pharmaceutical Industry
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      Piper, Thomas R. "Dana Pharmaceutical." Harvard Business School Case 277-073, October 1976. (Revised June 1980.)
      • January 1975 (Revised May 1983)
      • Case

      CIBA-GEIGY Corp. (B)

      By: Malcolm S. Salter
      Keywords: Pharmaceutical Industry
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      Salter, Malcolm S. "CIBA-GEIGY Corp. (B)." Harvard Business School Case 375-247, January 1975. (Revised May 1983.)
      • February 1974
      • Case

      Listerine Lozenges

      By: Stephen A. Greyser
      Keywords: Advertising Campaigns; Pharmaceutical Industry
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      Greyser, Stephen A. "Listerine Lozenges." Harvard Business School Case 574-062, February 1974.
      • February 1973 (Revised June 1973)
      • Case

      Listerine Antiseptic (A)

      By: Stephen A. Greyser
      Keywords: Advertising Campaigns; Pharmaceutical Industry
      Citation
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      Greyser, Stephen A. "Listerine Antiseptic (A)." Harvard Business School Case 573-060, February 1973. (Revised June 1973.)
      • Forthcoming
      • Article

      Achieving Epilepsy Care for All: Ecosystem-Based Transformation

      By: Susanna Gallani, Bernice Martin Lee and Lidia M. V. R. Moura
      Epilepsy exemplifies many of the systemic challenges of modern health care— fragmented care delivery, inequitable access, financial strain, and so on. The current “system of systems” (SoS) structure of U.S. health care fosters siloed operations among its member systems... View Details
      Keywords: Healthcare Delivery; Epilepsy; Seizures; Health Care and Treatment; Health Disorders; Equality and Inequality; Framework; Service Delivery
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      Gallani, Susanna, Bernice Martin Lee, and Lidia M. V. R. Moura. "Achieving Epilepsy Care for All: Ecosystem-Based Transformation." Epilepsia (forthcoming). (Pre-published online April 4, 2025.)
      • 2018
      • Chapter

      Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals

      By: Juan Alcacer, John Cantwell and Michelle Gittelman
      As the value chain of the pharmaceutical industry disaggregates, upstream discovery is increasingly carried out by small research-specialized firms while downstream development, testing and marketing is conducted by global pharmaceutical firms. Licensing plays an... View Details
      Keywords: Geographic Location; Local Range; Rights; Research and Development; Biotechnology Industry; Biotechnology Industry
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      Alcacer, Juan, John Cantwell, and Michelle Gittelman. "Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals." In Location of Biopharmaceutical Activity, edited by Iain M. Cockburn and Matthew J. Slaughter. National Bureau of Economic Research, forthcoming.
      • Research Summary

      Overview

      By: Kyle R. Myers
      Professor Myers studies the economics of what determines the rate and direction of innovation. He has examined the reallocation of scientists through the use of targeted research grants at the National Institutes of Health, and is working to further understand how... View Details
      Keywords: Technology Networks; Commercialization; Science-Based Business; Research and Development; Knowledge Management; Patents; Innovation Strategy; Technological Innovation; Health Care and Treatment; Entrepreneurship; Health; Innovation and Invention; Science; Technology; Knowledge; Intellectual Property; Economics; Microeconomics; Biotechnology Industry; Biotechnology Industry; Biotechnology Industry; Biotechnology Industry
      • Research Summary

      Overview

      By: Andy Wu
      How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
      Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States; China; Southeast Asia; South Asia
      • Forthcoming
      • Article

      Regulatory Incentives for Innovation: The FDA's Breakthrough Therapy Designation

      By: Amitabh Chandra, Jennifer Kao, Kathleen L. Miller and Ariel Dora Stern
      Regulators of new products confront a tradeoff between speeding a product to market and collecting additional product quality information. The FDA's Breakthrough Therapy Designation (BTD) provides an opportunity to understand if regulators can use new policy to... View Details
      Keywords: Innovation and Invention; Governing Rules, Regulations, and Reforms; Government Administration; Research and Development; Pharmaceutical Industry
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      Chandra, Amitabh, Jennifer Kao, Kathleen L. Miller, and Ariel Dora Stern. "Regulatory Incentives for Innovation: The FDA's Breakthrough Therapy Designation." Review of Economics and Statistics (forthcoming). (Pre-published online March 18, 2024.)
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