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Publications

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  • All HBS Web  (840)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (98)

Show Results For

  • All HBS Web  (840)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (98)
← Page 24 of 840 Results →
  • Web

Online Digital Marketing Strategy Course | HBS Online

associated marketing risks and challenges, and how to reshape your marketing practices to compete with emerging brands. Highlights Nicholas Ling, Pattern Brands CEO Asmita Dubey, L'Oreal CMO Changes in Distribution Show Hide Details... View Details
  • 27 Sep 2021
  • News

Sewn with Love

When Kikka Hanazawa (MBA 2002), CEO of VPL, a women’s underwear and athleisure company, heard stories of the shortages of personal protective equipment for front-line medical workers faced with the coronavirus crisis, the fashion-industry... View Details
  • 01 Jun 2018
  • News

Ink: Alumni Books and Recommendations

introduction in the early ’90s of low-fat cookies and other healthier snack foods under the SnackWell’s brand for Nabisco. In the first year, SnackWell’s grew to a $400 million business. Store managers had such a difficult time keeping... View Details
  • Blog

HBS Online and Executive Education Leadership: Q+A with Patrick Mullane and Luis Viceira

organizations are working together well. That's the objective. This is not about restructuring; it's about getting the two organizations integrated. So HBS Online and Executive Education will maintain their own organizational structures? (PM): While the View Details
  • 01 Dec 2008
  • News

Alumni Books

support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s fastest-growing economy. Megacommunities:... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

for example, it diminishes that person and marginalizes the brand," Deighton says. "I think the central idea here is that in the future, brands will be more talked about than talking." View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • Web

Teams | New Venture Competition

manufacturing process. Argus Systems Lisa Yan (MBA 2025), Drew Borinstein (MBA 2025 Accelerating AI model development for physical AI. Catalog Paul Lachman (MBA 2025), Hamish Gunasekara Catalog is a new-age commerce platform that helps fashion View Details
  • Profile

Paola Lara

Procter & Gamble by a friend, Paola quickly established herself as a talented manager in the company’s Venezuelan and Chilean offices, assuming significant responsibilities for leading brands such as Head & Shoulders and Pantene.... View Details
  • 01 Sep 2018
  • News

Action Plan: Rapids Growth

1971—had grown into one of the most admired brands in its industry. The founders were intent on seeing the company they’d built live on, a hope that aligned with Holley’s goals: to buy something to maintain for the long term, and to find... View Details
Keywords: Ryan Jones
  • 11 Aug 2014
  • News

The First Five Years: Melissa Fensterstock (MBA 2012)

well as really understanding the lows, brings us closer together. "That being said, it is very difficult. There is little, if no, downtime for personal discussion or vacation. Business-related conversations dominate our morning and... View Details
  • 29 Aug 2017
  • Blog Post

3 Insights from My First Year at HBS

business in emerging markets based during my Tanzania consulting engagement (and broader personal experiences). It was well received by both my classmates and professors. 2. I Learned about Purpose Driven Leadership During our leadership,... View Details
  • Career Coach

Sarah Bua

Executive Leadership Program - China (SELP-China), Owner President Manager Program (OPM) and Leading Change through Organizational Renewal (LCOR) executive education offerings.  She has worked extensively with early-, mid-career and seasoned executives to accelerate... View Details
Keywords: Consulting; Entrepreneurship; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Government; Health Care; Clean Technology; Energy
  • April 1998
  • Case

Compaq, 1998

By: Steven C. Wheelwright and Matt Verlinden
In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details
Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry
Citation
Educators
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Wheelwright, Steven C., and Matt Verlinden. "Compaq, 1998." Harvard Business School Case 698-094, April 1998.
  • 28 May 2019
  • News

Action Plan: Border Crossing

Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their twice-yearly travels to... View Details
Keywords: Julia Hanna
  • 14 May 2024
  • Blog Post

Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

1985, the company owns over 50 brands in sectors including edible oils, hygiene, personal care, food, and beverages. Similarly to Michelena, Shah discusses sustainable innovation from the perspective of... View Details
  • 10 Aug 2020
  • Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s View Details
  • 17 Apr 2023
  • Blog Post

Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future

consumers. The Deckers Brand – producer of UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk® shoes and apparel – is an example. Despite inflation, ongoing Covid workplace worries, and supply chain limitations, the company just reported $1.346... View Details
  • 01 Jun 2009
  • News

The New “In” Crowd

increase the effectiveness of social-sector organizations. It’s about opportunities that span the globe. It’s about tackling big social problems and finding ways to address their underlying causes. And sometimes that involves practicing a new View Details
Keywords: Roger Thompson; Personal Services; Personal Services; Personal Services; Personal Services; Personal Services; Personal Services
  • Web

Field Course: Venture Capital Journey - Course Catalog

we aspire to prepare students for a career in venture capital, with a particular focus on their personal and professional growth and fulfillment. Further, we will provide a “systems thinking” lens to the industry and prepare them to... View Details
  • 01 Sep 2014
  • News

All For One

down ideas and offered counter-critiques. While discussions sometimes got heated, she noticed that participants were careful to critique a person’s ideas and not the person (another rule). Although messy and sometimes chaotic, the... View Details
Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
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