Publications

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

campaign had been Photoshopped—information that also tore across the Web. What should marketers do in situations like this? Maybe nothing. "One strategy that brand managers pursue is to just give in and let them talk," Avery says. "Part of View Details

Keywords: by Carmen Nobel; Advertising

2019
Working Paper

The Creative Consulting Company

By: Robert S. Kaplan, Richard Nolan and David P. Norton

During the past 50 years, several consulting companies introduced important new ideas that extended management theory and improved management practice. This paper draws upon public sources and the authors’ personal experiences to describe how three management... View Details

Keywords: Management; Theory; Practice; Performance Improvement; Innovation and Management; Consulting Industry

SSRN

July 2004 (Revised July 2005)
Case

Linux in 2004

By: Pankaj Ghemawat, Brian Subirana and Christina Pham

A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details

Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry

Educators

2010
Working Paper

Creating Leaders: An Ontological Model

By: Werner Erhard, Michael C. Jensen and Kari L. Granger

The sole objective of our ontological approach to creating leaders is to leave students actually being leaders and exercising leadership effectively as their natural self-expression. By "natural self-expression" we mean a way of being and acting in any leadership... View Details

Keywords: Leadership Development; Goals and Objectives; Science; Attitudes; Perspective

09 Mar 2018
News

Master Protocols in Oncology: A Review of the Landscape

September 28, 2023
Article

A Perspective on the Great Reallocation of Global Supply Chains

By: Laura Alfaro and Davin Chor

Previous optimism that cross-border supply chains would improve efficiency for firms and open up growth opportunities for countries has been tempered by concerns that global value chains now expose firms and countries to the risk of disruptions. This column analyses... View Details

Keywords: Supply Chain; Policy; Cross-Cultural and Cross-Border Issues; United States

30 Mar 2021
Research & Ideas

Commuting Hurts Productivity and Your Best Talent Suffers Most

School Assistant Professor of Business Administration Andy Wu to conduct a study that asked: Does the daily commute affect innovation and productivity for tens of millions of workers? And if so, what are the implications for companies... View Details

Keywords: by Lane Lambert

17 Jan 2019
Blog Post

MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

Now in its second year, Short Intensive Programs (SIPs) are no credit, no fee elective courses for MBA students. SIPs are open to first and second year MBA students. They offer a great opportunity for students to think about career... View Details

6 PM – 7 PM EDT, 27 Mar 2025
Virtual Programming

2025 Alumni New Venture Competition Global Finale

The annual HBS Alumni New Venture Competition serves as a launch pad for innovative new ventures from HBS alumni, providing access to over 100 judges and exposure to potential investors, mentors, and advisors. The competition is open to all HBS alumni founders with... View Details

July 2024
Case

Gates Ventures: Making Alzheimer's a Forgotten Past

By: Satish Tadikonda, William Marks, Shardule Shah and Calvin Marambo

After a personal journey and interest in Alzheimer's Disease (AD) by Bill Gates, Gates Ventures set out to find the best way to accelerate innovation in the field of AD. In partnership with the Alzheimer's Drug Discovery Foundation, Gates Ventures created the... View Details

Keywords: Philanthropy and Charitable Giving; Entrepreneurial Finance; Health Disorders; Mission and Purpose

Educators

August 2013 (Revised September 2015)
Case

Coursera

By: Ramon Casadesus-Masanell and Hyunjin Kim

By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a... View Details

Keywords: Business Models; Strategy; Competition; Business Model; Internet and the Web; Higher Education; Competitive Advantage; Education Industry

Educators

2021
Working Paper

Hidden Software and Veiled Value Creation: Illustrations from Server Software Usage

By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein

How do you measure the value of a commodity that transacts at a price of zero from an economic standpoint? This study examines the potential for and extent of omission and misattribution in standard approaches to economic accounting with regards to open source... View Details

Keywords: Server Software; Open Source Distribution; Applications and Software; Analytics and Data Science; Economics; Value Creation; Measurement and Metrics

Find at Harvard

17 Jun 2011
HBS Case

KFC’s Explosive Growth in China

restaurant company in mainland China. The case describes how Yum! China succeeded and expanded by staying local on many levels. It keeps close ties to the Chinese government, hires local management, sources food from within the country,... View Details

Keywords: by Maggie Starvish; Food & Beverage

Global Supply Chains in a Post-Pandemic World

The COVID-19 pandemic exposed the vulnerabilities in the production strategies and supply chains of firms everywhere. Coupled with a rise in economic nationalism, manufacturers everywhere are going to be under pressure to rethink their sourcing and logistics... View Details

23 Nov 2009
Research & Ideas

Management’s Role in Reforming Health Care

individual patient. However, routine practice is itself a fertile source of innovations in care, in both what to do and how to do it. Medical knowledge and how to operationalize it can be learned through... View Details

Keywords: by Martha Lagace; Health

05 Aug 2014
First Look

First Look: August 5

available. Purchase this case: http://hbr.org/product/Oceanbulk-Maritime-S-A---/an/914416-PDF-ENG Harvard Business School Case 414-044 Houston We Have A Problem: NASA and Open Innovation (A) Jeff Davis,... View Details

Keywords: Sean Silverthorne

21 Jan 2016
Video

2016 Precision Trials Challenge

2017
Working Paper

In Pursuit of Everyday Creativity

By: Teresa M. Amabile

Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known geniuses and expanding to personality, biographical, cognitive, and social-psychological studies of individual creative behavior. Little is known,... View Details

Keywords: Creativity; Behavior; Innovation and Invention

SSRN