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Show Results For
- All HBS Web
(635)
- News (120)
- Research (447)
- Events (6)
- Multimedia (4)
- Faculty Publications (139)
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
technologies is particularly great" for GM. 77 One way GM is attempting to become more like Dell is by selling cars online. 78 Toward the end of 2000, GM began testing its consumer Web site, GMBuyPower.com, to bring customers online... View Details
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
sales as an engine of growth in the early 2010s, but international sales had also stagnated over the past few years. Wal-Mart's leadership had targeted the rapidly growing e-commerce arena as a strategic... View Details
Keywords: Carmen Nobel
- 19 Mar 2013
- First Look
First Look: March 19
report higher future sales growth and show a negative relation between profitability change and sales growth in high corruption geographic segments compared to firms with high anticorruption efforts. The net... View Details
Keywords: Sean Silverthorne
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
We’ll also be able to work with Constellation Brands where it makes sense on sales and distribution. (In some cases, a simple introduction may be worth its weight in gold.) + ONLINE web-only content Which... View Details
- 07 Jun 2011
- First Look
First Look: June 7
Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the... View Details
Keywords: Sean Silverthorne
- Profile
Jessica Kramer
online shopping with the appeal of brick-and-mortar browsing.” Throughout April, five different bus stops in Cambridge will carry the team’s posters: a visual simulation of bookstore shelves packed with titles and corresponding QR codes.... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
from Bookmarks and click to subscribe online at www.bookmarksmagazine.com. For a week in March, Bookmarks was the best-selling magazine on Amazon.com. Word-of-mouth buzz generated by independent bookstores also has worked well. So have... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
in an Omnichannel World, Vol. 8 edited by Santiago Gallino and Antonio Moreno, Sicupira Family Associate Professor, Technology and Operations Management Unit Springer Series in Supply Chain Management The world of retailing has changed dramatically in the past decade.... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance (Harvard Business Press). As a practical guide, The New Science of Retailing helps retailers mine their sales data to identify and... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
three MIT scientists founded E Ink in 1997. “I was the business guy,” says Wilcox, who over time has held senior leadership roles at the company in areas ranging from sales and marketing to finance to R&D. Twelve years later, the company... View Details
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire to have fair skin. The View Details
Keywords: Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
risk because I was still a student," he says. Initially, EyeView's model was devoted to helping businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in the sales cycle. Things were... View Details
- 23 Mar 2010
- First Look
First Look: March 23
constant marginal costs, there is never a pure-strategy solution where the lower-quality B firm obtains positive market share. We also consider the case where A obtains revenue from follow-on sales, as might arise when A expects to make upgrade View Details
Keywords: Martha Lagace
- 01 Apr 2000
- News
Getting the Message
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet -- the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: Susan Young
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also included the cafeteria’s costs to make... View Details
Keywords: Dina Gerdeman
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
broke the shrink wrap on a package, they’d effectively accepted the licensing agreement. That whole concept of end-user licensing was revolutionary because it laid the groundwork for all the online licensing that came afterward—the... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
much more easily do A/B testing and even more sophisticated tests to try to get at these questions—of online and offline behaviors—than you could in the past. It’s also just fun for us as experimentalists to try to come up with ingenious... View Details
Keywords: Jen McFarland Flint
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
to do something to help people carry on and to give them something to focus on other than the horrors of their news feeds. So she launched an online magazine called We Found Time. Guests on her podcast wrote original essays for busy... View Details
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne