Filter Results:
(635)
Show Results For
- All HBS Web
(635)
- News (120)
- Research (447)
- Events (6)
- Multimedia (4)
- Faculty Publications (139)
Show Results For
- All HBS Web
(635)
- News (120)
- Research (447)
- Events (6)
- Multimedia (4)
- Faculty Publications (139)
- 26 Jun 2007
- First Look
First Look: June 26, 2007
Warner. However, it has also begun to explore new ways to expand its online advertising model, experimenting with more elaborate forms of advertising (involving graphics, animation, and video). Google has also begun exploring the... View Details
Keywords: Martha Lagace
- 28 Oct 2020
- Blog Post
Keep Your Weary Workers Engaged
observed: “Keeping spirits high in a sales environment. At the moment our sales force has to work twice as hard for a quarter of the results. We have reduced the expectation of results but they still feel... View Details
Keywords: All Industries
- 08 Dec 2020
- Blog Post
Keep Your Weary Workers Engaged
observed: “Keeping spirits high in a sales environment. At the moment our sales force has to work twice as hard for a quarter of the results. We have reduced the expectation of results but they still feel... View Details
- 01 Dec 2006
- News
Inside Intel
for Integrated Electronics), Grove started as director of operations before rising through the ranks to COO in 1979. For the next two years he presided over an all-out crusade with the fearsome name of Operation CRUSH. Powered by Intel’s View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a customer database tool that allowed... View Details
Keywords: Dina Gerdeman
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
television. In a recent working paper, How TV Ads Trigger Online Shopping, Teixeira explores this concept, analyzing how advertisers can turn this trend to their advantage. Along with fellow researchers Jura Liaukonyte of Cornell... View Details
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
We’ll also be able to work with Constellation Brands where it makes sense on sales and distribution. (In some cases, a simple introduction may be worth its weight in gold.) + ONLINE web-only content Which... View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold... View Details
Keywords: Dina Gerdeman
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
poses and less likely in constrictive poses. Now they wanted to look into whether behavior was affected during the poses. This might help to answer questions like: Would people be more likely to join a game of online poker while using a... View Details
- 12 Apr 2016
- First Look
April 12, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50914 April 2016 Harvard Business Review Network Effects Aren't Enough By: Hagiu, Andrei, and Simon Rothman Abstract—In many ways, online marketplaces are the perfect business model. Since... View Details
Keywords: Sean Silverthorne
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
to do something to help people carry on and to give them something to focus on other than the horrors of their news feeds. So she launched an online magazine called We Found Time. Guests on her podcast wrote original essays for busy... View Details
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
Talla, which leverages AI to resolve low-level IT issues without the need for human support. That doesn’t immediately reduce costs for IT services, but it does drive employee productivity. And if you think about AI-enhanced sales or... View Details
Keywords: April White
- 13 Mar 2018
- First Look
March 13, 2018
of firm-level total factor productivity (TFP), sales and cash-flow, higher probabilities to engage in R&D, and export. We find no significant effects for firms from industrialized economies and negative effects for firms in other... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
- 04 Feb 2021
- Research & Ideas
Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids
CEO reported that friends had come down with it. One CEO and father of three reported “[getting] lost in looking after the kids” as his wife “is a frontline worker and was at the hospital every day.” “Kids switching to online school” was... View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also included the cafeteria’s costs to make... View Details
Keywords: Dina Gerdeman
- 01 Sep 2009
- News
E Ink’s Wild Ride
three MIT scientists founded E Ink in 1997. “I was the business guy,” says Wilcox, who over time has held senior leadership roles at the company in areas ranging from sales and marketing to finance to R&D. Twelve years later, the company... View Details
- 22 Feb 2022
- News
Q&A: The Post-Pandemic Path
the scope of the economic emergency. For a related research paper he was coauthoring with Ben Iverson of Brigham Young University and David Thesmar of MIT, Greenwood marshaled a unique array of data—including airline ticket sales and... View Details
Keywords: April White
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
broke the shrink wrap on a package, they’d effectively accepted the licensing agreement. That whole concept of end-user licensing was revolutionary because it laid the groundwork for all the online licensing that came afterward—the... View Details