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Show Results For
- All HBS Web
(814)
- News (196)
- Research (543)
- Events (8)
- Multimedia (5)
- Faculty Publications (272)
- 01 Mar 2024
- News
Game On
It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website.... View Details
- Web
Profiles - MBA
intersection of technology and business Last summer, I worked for a startup that developed machine learning models for health insurance companies and for online pricing. I was inspired by how they were able to dramatically impact... View Details
- 06 Jun 2016
- Research & Ideas
Skills and Behaviors that Make Entrepreneurs Successful
that increase confidence in a person’s entrepreneurial abilities. Like the conviction of Marla Malcolm Beck and husband Barry Beck that high-end beauty retail stores and spas, tightly coupled with online... View Details
Keywords: by HBS Working Knowledge
- 06 Oct 2015
- First Look
October 6, 2015
States and the European Union. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49803 Online Network Revenue Management Using Thompson Sampling By: Ferreira, Kris Johnson, David Simchi-Levi, and He Wang Abstract—We... View Details
Keywords: Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details
Keywords: Dina Gerdeman
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Retail Industry; Retail Industry; Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty View Details
- 12 Feb 2018
- Research & Ideas
Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?
last place. Short of stopping customers and asking them why they switched, it’s difficult to know exactly why they did so, or whether they were better off for their jockeying. To answer those questions, Buell set up an online experiment... View Details
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
to give them a better chance of surviving. In contrast, industries with increasing customer demand—grocery stores, online entertainment, teleconference providers, and their suppliers—need to adjust to this directional reality at a slower,... View Details
- 28 Jun 2021
- Research & Ideas
Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis
increase during the pandemic. During the pandemic, Amazon hired as many new workers as all other Standard and Poor’s 500 companies combined. Online retailer Wayfair also prospered. Where the axe fell On the... View Details
Keywords: by Lane Lambert
- Web
Faculty & Researchers - Managing the Future of Work
The Gift of Global Talent: How Migration Shapes Business, Economy, & Society . Research Use Purpose to Transform Your Workplace , Harvard Business Review, 2022. With Leena Nair, Nick Dalton, and Patrick Hull. Digital Commerce and Delivery: Preparing Food and View Details
- 07 Nov 2022
- News
Victoria’s Secret Buys Alumni-Founded Adore Me
Morgan Hermand Waiche Morgan Hermand Waiche The Wall Street Journal reported last week that startup lingerie retailer Adore Me was bought by Victoria’s Secret for $400 million. Launched soon after Hermand Waiche graduated, Adore Me aimed... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
boom. Retail investors—who buy shares directly through websites like Robinhood rather than investment firms or employer-sponsored plans—snapped up stocks that appeared to have poorer prospects under traditional metrics. Remember the View Details
- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
- 19 Jul 2016
- First Look
July 19, 2016
downgraded its sales forecast for the coming year, suggesting sales would now be flat. Meanwhile, online retailer Amazon was growing rapidly and, despite being less than one-quarter of the size of Walmart,... View Details
Keywords: Sean Silverthorne
- 09 Oct 2012
- First Look
First Look: October 9
maintaining the company culture, finding adequate partners to preserve the quality of the "Buy a Pair, Give a Pair" program, and devising an integrated online and offline marketing strategy that fit the brand personality.... View Details
Keywords: Sean Silverthorne
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
School, defines these multi-sided markets as platforms that serve two or more distinct groups of customers who value each other's participation. Examples: EBay provides markets for both buyers and sellers, dating club clients are both men and women, shopping malls... View Details
- 07 Apr 2023
- Research & Ideas
When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big
coins and tokens—payments they often fail to disclose. Unfortunately for retail investors, following online crypto advice, especially from self-described “experts,” has the potential to bring significant... View Details
Keywords: by Kristen Senz