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  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

boycott as well as a shareholder proposal to change its policies on political contributions. The case covers current campaign finance regulations as they relate to business as well as Target's lobbying activities regarding online sales... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

Platforms Thrive and Others Don’t By: Zhu, Feng, and Marco Iansiti Abstract— In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost... View Details
Keywords: Dina Gerdeman
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

  Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple... View Details
Keywords: Martha Lagace
  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

on Amazon; they help curate the kind of books I might like, I actually like that service. And if I'm looking online at a retailer for a particular shirt, I don't mind them sending me ads for shirts. That's very, very different than when... View Details
Keywords: Re: Andi Wang
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

price risks in upstream markets for fossil fuels. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=706015 HCA, Inc. Harvard Business School Case 207-076 Focuses on the buyout of HCA by three private... View Details
Keywords: Martha Lagace
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

trend is the use of online tools to improve physical asset utilization in many traditional off-line businesses. This article discusses the water industry as an example, and the organizational changes and levers relevant to extracting... View Details
Keywords: by Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

http://www.people.hbs.edu/mbaker/cv/papers/bcfsurvey2v20.pdf Comovement and Predictability Relationships Between Bonds and the Cross-Section of Stocks Authors:Malcolm Baker and Jeffrey Wurgler Publication:Review of Asset Pricing Studies... View Details
Keywords: Sean Silverthorne
  • 14 Jun 2011
  • First Look

First Look: June 14

cannot price discriminate among stores because the intermediaries' incentives are aligned with the marginal stores. Second, competition among intermediaries may lead to more or less search diversion relative to monopoly, depending on... View Details
Keywords: Sean Silverthorne
  • 04 Feb 2021
  • Research & Ideas

Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids

CEO reported that friends had come down with it. One CEO and father of three reported “[getting] lost in looking after the kids” as his wife “is a frontline worker and was at the hospital every day.” “Kids switching to online school” was... View Details
Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg
  • 02 Apr 2014
  • What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

and using 'money' facilitates the exchange of goods and services. So we are still capitalists " Barry Shere commented that "I do not see how profits are neutered as a result of the pressure on prices and margins per transaction.... View Details
Keywords: by James Heskett; Service
  • 30 Sep 2014
  • First Look

First Look: September 30

involved marketing tactic (Experiment 4). Further experiments explore boundary conditions and suggest that the benefit of cost transparency weakens as firms increase price relative to costs and when markups are made salient (Experiments... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with... View Details
Keywords: Dina Gerdeman
  • 23 Mar 2010
  • First Look

First Look: March 23

incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider changes in its... View Details
Keywords: Martha Lagace
  • 08 Jul 2014
  • First Look

First Look: July 8

label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

Right Way Authors:Todd Rogers and Michael I. Norton Abstract What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we... View Details
Keywords: Sean Silverthorne
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

their innovation performance. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51467 Bubbles for Fama By: Greenwood, Robin, Andrei Shleifer, and Yang You Abstract—We evaluate Eugene Fama's claim that stock prices do... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2016
  • First Look

July 19, 2016

due to significant investments in people and technology. The company’s stock price dropped 10% on the news, the largest one-day decline since 1998. In February 2016, Walmart reported that revenues for 2015 had dropped 0.7% to $482.1... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

"name your own price" devices, permission marketing, group buying, price comparison engines, car purchase Web sites, mass customization, etc. It is still largely a new way of thinking whose domain and modalities remain to be... View Details
Keywords: by Martha Lagace
  • 06 May 2014
  • First Look

First Look: May 6

commitment to recurring donations. An online experiment reveals that the 75% contingent match drives commitment to recurring donations because it simultaneously provides social proof yet offers a low enough target that it remains... View Details
Keywords: Sean Silverthorne
  • 03 Jul 2012
  • First Look

First Look: July 3

played in improving eating disorder care over time. It ends with a discussion of Schön's innovative bundled reimbursement models and challenges the reader to explore how to develop new pricing and care delivery models that encourage... View Details
Keywords: Sean Silverthorne

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