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  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

  Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
  • 01 Dec 2023
  • News

Thinking Ahead

in our memory in a way that numbers, which are more abstract, do not. As a behavioral economist with a focus on how information is communicated via natural language and how ideas become contagious, Assistant Professor Thomas Graeber has... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 01 Dec 2023
  • News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
Keywords: Jennifer Gillespie
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

agglomerating (e.g., universities, government). Download the paper: http://www.hbs.edu/research/pdf/09-003.pdf Communication (and Coordination?) in a Modern, Complex Organization Authors:Adam M. Kleinbaum, Toby E. Stuart, and Michael L.... View Details
Keywords: Martha Lagace
  • October 2018
  • Article

The Operational Value of Social Media Information

By: Ruomeng Cui, Santiago Gallino, Antonio Moreno and Dennis J. Zhang
While the value of using social media information has been established in multiple business contexts, the field of operations and supply chain management have not yet explored the possibilities it offers in improving firms' operational decisions. This study attempts to... View Details
Keywords: Machine Learning; Information; Sales; Forecasting and Prediction; Social Media
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  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2024
  • Blog Post

Insights From Harvard Business School’s Peek Program

Peek is an annual online program for current undergraduate students that provides an opportunity to try out the HBS case method of study, join a leadership development discussion, gain an understanding of the career flexibility and optionality that the MBA degree... View Details
  • Profile

Meagan Hill

then form a revised view. But it's great training for any career path." Meagan is part of a Mohawk community from a small rural town southwest of Toronto. She believes her classmates' wide range of "backgrounds, ethnicities, and... View Details
Keywords: Financial Services
  • 25 Jan 2016
  • Research & Ideas

When Negotiating a Price, Never Bid with a Round Number

amount so specific. A round number, on the other hand, suggests that a person is just ballparking it—offering an approximate valuation based on vague knowledge. In one 2013 study, for example, participants played an online game based on... View Details
Keywords: by Carmen Nobel
  • Web

Founders & Investors - Entrepreneurship

Aracruz Celulose MBA 1948 Georg Ludviksson Meniga MBA 2008 Andrew K. Ludwick SynOptics Communications MBA 1969 Dan W. Lufkin Donaldson, Lufkin, Jenrette MBA 1957 Phong Ly iSeeCars.com MBA 2000 Greg Mackin ParcelHome MBA 2007 Narendra... View Details
  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

on screen. Harvard Business School’s Amit Goldenberg worked with seven other researchers, including Airbnb executives, to evaluate online strategies for mitigating loneliness. Goldenberg’s findings offer insights for managers and... View Details
Keywords: by Michael Blanding
  • 15 Sep 2022
  • Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

published this week in Science suggests that the specific types of connections job-seekers make online matter in terms of their ability to secure new positions. “Your digital network can have lasting implications on how your career... View Details
Keywords: by Michael Blanding
  • Web

Faculty & Advisors - MBA

online education marketplace Skillshare, helped launch GoGirl Finance, worked in media at Bad Boy Entertainment, and co-founded two student groups while at Harvard: Harvard Ventures & HackHarvard. Mike Cassidy MBA ’91, Harvard University;... View Details
  • March 2018
  • Teaching Note

Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)

By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details
Keywords: Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
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  • Web

Women - MBA

world. View Video Women's Events The Admissions team hosts information sessions on campus, around the globe and virtually for prospective applicants to learn more about the community of women at HBS. To learn more about our upcoming... View Details
  • 02 Nov 2023
  • News

Seeding Startups

Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the... View Details
Keywords: April White
  • Web

HBR Classics - Alumni

thinking and practice. As an exclusive benefit for HBS alumni, 77 of these HBR Classics are now available for free downloading. Please browse the collection below; login is required. Just click on a title to read online or download the... View Details
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • Web

5.1 Information Technology - MBA

the user as a member of the HBS community and the user’s activity online reflects not only on their own professionalism, but also on the reputation of the school. View Details