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  • Web

Faculty & Researchers - Managing the Future of Work

, Harvard Business School case, 2022. With Karim R. Lakhani and Kerry Herman. Threadless: The Renewal of an Online Community , Harvard Business School case, 2021. With Karim Lakhani and Christian Godwin.... View Details
  • 05 Dec 2018
  • Research & Ideas

Why Managers Should Reveal Their Failures

strategies for tamping it down. In one online study, participants were asked to read a biography by a fictitious peer who had achieved professional success, for example by landing a prestigious, lucrative job. People who read only about... View Details
Keywords: by Dina Gerdeman
  • January 2023
  • Article

The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance

By: Goran Calic, Rene Arseneault and Maryam Ghasemaghaei
In this study, we explore the impact of Machiavellian rhetoric on fundraising within the increasingly important context of online crowdfunding. The “all-or-nothing” funding model used by the world’s largest crowdfunding platform, Kickstarter, may be an attractive... View Details
Keywords: Crowdfunding; Communication Strategy; Entrepreneurial Finance; Behavior
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  • May 28, 2019
  • Other Article

How Russia Found a Disinformation Haven in America

By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
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  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

To ease congested lines at airports, for example, TSA workers answer questions online about items that can or can’t be carried aboard planes—a bit of helpful pre-planning communication many flyers... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • Web

Business for Social Impact | Social Enterprise | Harvard Business School

school nutrition environments in underserv... Techint: Strategic Choices for Community Impact By: Lauren Cohen, Virak Prum, Kenneth Charman, Pedro Levindo and Mariana Cal April 2025 | Faculty Research In early 2024 Erika Bienek, Chief... View Details
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

  Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

basket looks pretty exciting. Especially good are rewards that will ease workers’ daily strains—deliveries, dog-walking, online entertainment or classes for children. With so many companies in flux, it may be possible to get good... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • Web

Advisory Board - Entrepreneurship

Interactive Messaging Unit (IMU), the online industry's catalyst for going "beyond the banner" and standardizing new ad formats that dramatically enhanced both the user experience and ad performance. His influence in this evolution earned... View Details
  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
Related
  • 02 Nov 2023
  • News

Seeding Startups

really good, we’ll mentor them with the hope they’ll actually do it.” He also invests in and advises promising Seattle-area startups, such as Bloomz, a parent-teacher communication app used in 25,000 schools across the United States.... View Details
Keywords: April White
  • 18 Jun 2024
  • Research & Ideas

What Your Non-Binary Employees Need to Do Their Best Work

based on a large online survey and was cowritten with Boston College Professor Lucas Coffman and Boston University Professor Keith Marzilli Ericson. Understanding the aspirations of non-binary people Relatively little research has been... View Details
Keywords: by Michael Blanding
  • 20 May 2014
  • First Look

First Look: May 20

driven by patents filed by distant collaborators rather than non-collaborative patents or patents by non-distant collaborators, suggesting low cost long-distance digital communication as a potential mechanism. Download working paper:... View Details
Keywords: Sean Silverthorne
  • Profile

Meagan Hill

then form a revised view. But it's great training for any career path." Meagan is part of a Mohawk community from a small rural town southwest of Toronto. She believes her classmates' wide range of "backgrounds, ethnicities, and... View Details
Keywords: Financial Services
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

and then go further to consider ways the domain of innovation itself has changed. We suggest that because of fundamental shifts in communication and information processing costs and the increasing modularity of products and services, the... View Details
Keywords: Carmen Nobel
  • 30 Oct 2017
  • Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

intelligent as well.” The research, published in the paper It Doesn’t Hurt to Ask: Question-Asking Increases Liking, examined data from online chats and face-to-face speed dating conversations. In addition to Brooks, the coauthors were... View Details
Keywords: by Rachel Layne
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details
  • Web

Resources - Christensen Center for Teaching & Learning

case writing resources from Harvard Business School Publishing. To order you must be signed into HBSP online as an educator. The "Sign In or Register Now" button is top right. 17 APR 2015 Harvard Business Publishing Key Elements for... View Details
  • 07 Oct 2014
  • First Look

First Look: October 7

http://hbr.org/product/Google-Inc--in-2014/an/915004-PDF-ENG Harvard Business School Case 714-520 Investing in Online Marketplaces Simon Rothman had recently been promoted from executive-in-residence to partner at esteemed venture capital... View Details
Keywords: Sean Silverthorne