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Show Results For
- All HBS Web
(2,847)
- People (4)
- News (926)
- Research (1,206)
- Events (20)
- Multimedia (50)
- Faculty Publications (511)
- 01 Sep 2016
- News
The Big Business of Little Loans
Illustration by Alvaro Dominguez Illustration by Alvaro Dominguez Before launching Funding Societies, a crowdfunding platform for small businesses in Singapore and Indonesia, Kelvin Teo and Reynold Wijaya (both MBA 2016) visited major... View Details
Keywords: Nancy Miller
- 01 Sep 2006
- News
China Dominates HBS Business Plan Contest
The economic power and emerging opportunities in China inspired winners in the tenth annual HBS Business Plan Contest last April. Tingting Zhong (MBA ’06) won first place in the traditional track for 8Baorice, a company that aims to... View Details
- 30 Oct 2013
- HBS Seminar
Ryan McDevitt, Fuqua School of Business at Duke University
- 28 Nov 2015
- News
All I Want for Christmas Is Chocolate Brussels Sprouts
- April 2021
- Case
Etsy: Crafting a Turnaround to Save the Business and Its Soul
By: Ranjay Gulati, Luciana Silvestri and Monte Burke
Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company... View Details
Keywords: Turnaround; Organizational Culture; Financial Condition; Organizational Change and Adaptation; Mission and Purpose; Transformation; Leadership
Gulati, Ranjay, Luciana Silvestri, and Monte Burke. "Etsy: Crafting a Turnaround to Save the Business and Its Soul." Harvard Business School Case 821-092, April 2021.
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 13 Jan 2003
- Research & Ideas
Making Biotech Work as a Business
is ever going to leap ahead. The main barrier, according to Pisano, is the lack of integration among costs, rules, technologies, and disciplines. In a presentation at the Harvard Business School Alumni Healthcare Conference, held last... View Details
- December 2015 (Revised February 2016)
- Case
Ocado
By: José Alvarez, David E. Bell and Damien McLoughlin
In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details
Keywords: Ocado; Grocery; Retail; Online Grocery; Supermarket; Delivery Models; Service Models; United Kingdom; Technology; Operations Management; Digital Platforms; Competition; Internet and the Web; Service Operations; Service Delivery; Supply Chain; Marketing; Retail Industry; Food and Beverage Industry; United Kingdom
- Web
Impact Investing | Social Enterprise | Harvard Business School
impact investing has emerged as a new, fast-growing category of private investing, so too has the awareness of the stark disparity between access to capital among small business owners. The course will help students understand why certain... View Details
- 25 Feb 2020
- News
How Artificial Intelligence is Changing Business
possibilities. In 2018, HBS led the development of the online Harvard Business Analytics Program. The certificate program—taught by business, engineering, and statistics faculty from across the... View Details
Keywords: Susan Young
- 28 Apr 2020
- Blog Post
A Crash Course in Saving a Family Business
Jiyoon Han (MBA 2021) is getting a taste of what it’s like to be a case protagonist—learning how to pivot while measuring unforeseen challenges against new opportunities. When news broke in March about how COVID-19 would affect the Harvard View Details
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
explore interactions between private business and public health, and demonstrate how consumers can create better and less expensive care for themselves. Book Excerpt: Consumer Power in Shaping Public Health Healthcare and education are... View Details
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
number of tough moments,” says Karen G. Mills, senior fellow at Harvard Business School. “I’m quite concerned that we haven’t even seen the tip of the iceberg of business closures.” Yelp, the View Details
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
the past fifteen years of the contest, it's extraordinary." The Art Of The Pivot A few common experiences filter to the surface in conversations with past contest participants, whether their venture sells crème brûlée or online video... View Details
- 22 Oct 2014
- HBS Seminar
Koleman Strumpf, University of Kansas School of Business
- 16 Dec 2011
- Research & Ideas
Reintroducing Intellectual Ambition to the Study of Business History
The 85-year-old Business History Review, published quarterly by Harvard Business School, is the acknowledged leading peer-reviewed journal in the field. (BHR has recently been made available View Details
Keywords: by Geoffrey Jones & Walter Friedman
- December 2012 (Revised September 2022)
- Case
BabbaCo
By: Jeffrey J. Bussgang and Gaurav Jain
Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
- March 2022
- Teaching Note
Farfetch: Digital Transformation for Luxury Brands
By: Jill Avery and Sunil Gupta
Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details