Publications

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14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

March 2010 (Revised June 2010)
Case

The Greening of DUMBO

By: Robert G. Eccles, Amy C. Edmondson and Abhijit Prabhu

The Brooklyn, New York, neighborhood Down Under Manhattan Bridge Overpass (DUMBO) has seen a revitalization since the late 1970s. The neighborhood's business improvement district (BID) is charged with supplementing New York City's efforts in several areas, including... View Details

Keywords: Transformation; Local Range; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Wastes and Waste Processing; Urban Development; Public Administration Industry; New York (city, NY)

21 Mar 2012
Op-Ed

Finding the Right Jeremy Lin Storyline

New York Knicks basketball sensation Jeremy Lin has attracted worldwide attention because he crosses so many boundaries and defies so many stereotypes. Lin, an Asian-American (rare in the NBA) who played... View Details

Keywords: by Lakshmi Ramarajan; Entertainment & Recreation

June 2014 (Revised November 2015)
Case

Via Verde

By: Arthur I Segel, Nicolas P. Retsinas, Philip Berkman, Sean Liu, Jared Katseff and Shawn Tuli

Developers Jonathan Rose and Adam Weinstein were trying to determine which of three proposals to submit to the city of New York in response to a RFP to create an affordable housing project in the South Bronx. The site, referred to as Via Verde, was a 1.5-acre... View Details

Keywords: Jonathan Rose Companies; Affordable Housing; Property; Real Estate Industry; United States

First Quarter 2013
Article

Big Data in the Age of the Telegraph

By: Caitlin C. Rosenthal

Daniel McCallum's 1854 organizational chart for the New York and Erie Railroad resembled a tree rather than a pyramid. It empowered frontline managers by clarifying data flows. View Details

Keywords: Big Data; Telegraph; Organizational Charts; History; Data and Data Sets; Business History; Information Technology; Organizational Structure; Rail Industry

Read Now

January 2010 (Revised August 2012)
Supplement

Hospital for Special Surgery (B): Continuing Challenges of Growth

By: Regina E. Herzlinger and Laura Low Ah Kee

After its successful new U.K. venture, the Hospital for Special Surgery wants to do more of the same, without decimating its core New York City facility. The case provides considerable details about the different options it is exploring. View Details

Keywords: Growth Management; Health Industry; United Kingdom

March 2020
Case

A Tower for the People: 425 Park Avenue

By: John Macomber, Joseph G. Allen and Emily Jones

Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants... View Details

Keywords: Health And Wellness; Real Estate; Sustainability; Health; Pollution; Buildings and Facilities; Performance Productivity; Finance; Real Estate Industry; New York (city, NY)

25 Apr 2012
Research & Ideas

The Importance of Teaming

need to develop and use new capabilities for sharing crucial knowledge quickly. They must learn to ask questions clearly and frequently. They must make the small adjustments through which different skills and knowledge are woven together... View Details

Keywords: Re: Amy C. Edmondson

October 2018
Case

Innovation at the Utility: Consolidated Edison's Experience

By: Martha Crawford, Andrew Serpa and Jon Wofsy

In 2014, regulators in New York State released a bold vision for the future of the electric utility industry to try and stay ahead of larger trends of rising customer expectations, stagnant load growth, and climate change. In response, Con Edison created a Utility of... View Details

Keywords: Blockchain; Utilities; Consolidated Edison; Regulated Monopolies; Electricity Distribution; Innovation Strategy; Organizational Design; Energy; Energy Generation; Utilities Industry; Energy Industry

May 2019
Supplement

Amazon's HQ2 (C): Choices

By: Karen Mills and Jan W. Rivkin

This supplement discusses Amazon’s 2018 decision to split its HQ2 between two locations--Long Island City in New York and National Landing outside Washington, DC—as well as the ensuing response from local politicians and the public. View Details

Keywords: Economic Development; Headquarters; Local Government; Incentives; Business Headquarters; Business and Government Relations; Development Economics

April 2020 (Revised January 2022)
Case

Uber: Competing Globally

By: Alexander J. MacKay, Amram Migdal and John Masko

This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each... View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia

March 2010 (Revised June 2011)
Case

Mirae Asset: Korea's Mutual Fund Pioneer

By: Mukti Khaire, Michael Shih-ta Chen and G.A. Donovan

Park Hyeon-Joo, the founder and chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in India and Brazil.... View Details

Keywords: Developing Countries and Economies; Entrepreneurship; Investment; Global Strategy; Emerging Markets; Financial Services Industry; South Korea

September 2022 (Revised November 2023)
Case

Wordle

By: Karen G. Mills, Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck and Morgane Herculano

After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details

Keywords: Games; Innovation; General Management; Mergers and Acquisitions; Trends; Entrepreneurship; Bids and Bidding; Consumer Behavior; Entertainment and Recreation Industry; Technology Industry