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Show Results For
- All HBS Web
(8,995)
- People (30)
- News (2,401)
- Research (4,772)
- Events (48)
- Multimedia (58)
- Faculty Publications (2,842)
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- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two... View Details
Keywords: by Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
quality products when they use a tying strategy. In this paper, we empirically explore this question by examining Google’s decision to tie its new reviews product to its search... View Details
Keywords: Dina Gerdeman
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
predict demand and set prices to maximize revenue of products that have no historical sales data? To that end, they set out to develop a pricing decision support tool that would use existing data to maximize revenue on View Details
- Article
Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India
By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman
Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details
Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat
Gaurav, Sarthak, Shawn A. Cole, and Jeremy Tobacman. "Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India." Journal of Marketing Research (JMR) 48, no. SPL (November 2011): S150–S162.
- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
must constantly attend to both top and bottom lines by launching new products, services, and experiences consistently. Leaders from software-as-a-service (SaaS) business models, for example, described how... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
for success, such as the role of the senior team, and that also have distinct disciplines. Incubation is a frequent point of breakdown for firms that seek to build new businesses inside existing corporations; promising ideas often simply... View Details
Keywords: Sean Silverthorne
- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
things don’t have to happen right this instant. This is the new norming that needs to happen.” 7. Accept that productivity will probably suffer Choudhury’s research shows View Details
Keywords: by Dina Gerdeman
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the same industries that provide only products or services: For instance,... View Details
Keywords: Sean Silverthorne
- 2017
- Working Paper
Business and Sustainability: New Business History Perspectives
By: Ann-Kristin Bergquist
This working paper provides a long-term business history perspective on environmental sustainability. For a long time, the central issues addressed in the discipline of business history concerned how business enterprises innovated and created wealth, as well as... View Details
Bergquist, Ann-Kristin. "Business and Sustainability: New Business History Perspectives." Harvard Business School Working Paper, No. 18-034, October 2017. (Revised November 2017.)
- November 2011
- Teaching Note
WrapItUp: Developing a New Compensation Plan (Brief Case)
By: W. Earl Sasser, Jr. and Rachel Shelton
Teaching Note for Product #4362 View Details
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
innovation, we propose several new topic areas—performance trajectories, response strategies and hybrids, platform businesses, and innovation metrics—to guide subsequent empirical work. Download working paper:... View Details
Keywords: Sean Silverthorne
- Research Summary
Overview
By: Robert J. Dolan
Professor Dolan's research interests including product policy and pricing. These areas have been the subject to two books, Managing the New Product Development Process and Power Pricing:How Managing Price Impacts the Bottom Line. In addition, he works on the societal... View Details
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
company, confirmed that it had begun selling A2 infant formula in China, and people speculated that it would start selling A2 products in Australia and New Zealand later in the year. a2MC's retiring CEO... View Details
Keywords: Dina Gerdeman
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
smart, connected product to develop an entire system of products that worked together. How would Honeywell, the mature, industrial company in a basic, mechanical business, compete with the View Details
Keywords: Dina Gerdeman
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
induced by World War I and the Immigration Acts of the 1920s and instrument immigrants’ location decision relying on pre-existing settlement patterns. Immigration increased natives’ employment and occupational standing and fostered industrial View Details
Keywords: by Sean Silverthorne
- 18 Aug 2003
- Research & Ideas
How New Managers Become Great Managers
develop other complementary capabilities. In terms of developing leadership talents in particular, it can pay to look for stretch assignments involving change. Some examples include introducing a new product... View Details
Keywords: by Linda Hill
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
(Siko) Sikochi Abstract—We examine the influence of peer firms on trade credit policies of listed firms in the United States. We posit and find evidence that firms mimic their peers in formulating trade credit policies. The findings are more pronounced for firms in... View Details
Keywords: Dina Gerdeman
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
Reorientation in New Ventures By: McDonald, Rory, and Cheng Gao Abstract—New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving View Details
Keywords: Dina Gerdeman
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
developed new product categories such as organic food and wind and solar energy, which explicitly focused on sustainability. Again this process has been traced back to the nineteenth century. With the rise... View Details
Keywords: by Sean Silverthorne
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Schorderet, debating how the company can defend and grow its position in Saudi Arabia while also finding new sources of future growth (e.g., bringing its production model to View Details
Keywords: Dina Gerdeman