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Show Results For
- All HBS Web
(596)
- People (1)
- News (121)
- Research (379)
- Events (3)
- Multimedia (2)
- Faculty Publications (122)
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
that the market doesn't exist. For example, I've done a study where we compared the income statements of new start-up online businesses to those of the typical online newspaper business and we find that anywhere from 35 percent to 45... View Details
- 16 Jul 2014
- HBS Case
Marketing Obamacare
are aware of the new opportunities, and then you've got to motivate and enable them to find an insurance solution that makes sense for them." After all, no one wakes up in the morning excited to buy insurance. "It's a grudge... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
Francesco's changes have meant that supermarkets can price their private-label brands higher. He's also constantly introducing new products to keep the category exciting to both retailers and consumers, even... View Details
- 13 Oct 2003
- Research & Ideas
How to Pick Managers for Disruptive Growth
of past successes to predict that more successes are in store. The theory in use is that if you find someone with a track record and with the right-stuff attributes, then he or she can successfully manage the new business venture. But in... View Details
Keywords: by Michael Raynor
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are perfectly attuned to society's desires. His View Details
Keywords: by Martha Lagace
- 05 Dec 2012
- What Do You Think?
Should Managers Bother Listening to Predictions?
should not however be slaves to the plan or the prediction they are following and must ask how firm-wide competencies can be developed to handle changes in predictions." And there are situations in which predictions can be very helpful. Peter Everett commented:... View Details
Keywords: by James Heskett
- 28 Sep 2021
- News
Alumni Connections Drive Career Opportunities for Students
network. HBS’s 87,000-plus alumni serve as change makers and an important resource for students. Early in the pandemic, the CPD team made an appeal to alumni and recruiting partners that resulted in nearly 1,000 new full-time and... View Details
Keywords: Becca Carnahan
- 18 Apr 2022
- News
Book Smart
demand was super clear.” Within months, Worldreader’s app launched, offering access to thousands of books from around the world, allowing students not only to read for pleasure but also to explore categories like human health and career... View Details
- 10 Jan 2017
- Blog Post
From Product Development to Business School
to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details
- 01 Mar 2016
- News
Faculty Q&A: Price Check
products—such as price and the number of similar products sold at the same time—that we could map to features of new products as a way to predict demand. We also took into account the need to price multiple products in the same View Details
- 01 Dec 2011
- News
Ticktock
in 2007, the year Clocky came on the market. Nanda, who cut the original price of the clock from $50 to $39 to spur sales, knew she needed to extend the existing product line or venture into new product View Details
- Web
FAQs - Institute For Strategy And Competitiveness
Health Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network VBHCD Initiative VBHCD Initiative View Details
- 01 Sep 2016
- News
Clay Christensen on Competing Against Luck
the market so that they think of it as product categories. You have full-size, midsize, compact, subcompact, minivan, SUVs, crossovers—as if categories cause people to buy products. My calculation is that about 30 percent of all cars sold... View Details
- 01 Sep 2011
- News
Charged Up
Image by Digital Art/Corbis Related Links Listen to a podcast of Professors Rawi Abdelal, Forest Reinhardt, and Richard Vietor discussing the future of energy The catch-all “green” category covers a range of industries, from wind and... View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
everyone starting a new company, in the forms of incumbent advantages like brand recognition, scale, and capital.” What has surprised you most about your entrepreneurial journey since graduating from HBS? Ben:“How much of it you can only... View Details
- 03 Apr 2018
- Blog Post
Carol Fishman Cohen (MBA 1985) On Getting Back into the Workforce
fortunate and we find we were on exactly the right career path before our career break. Those of us in this category return to exactly what we were doing before. Some of us who loved what we were doing before find that the demands of the... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
networks," says Piskorski. They can address some basic search failures: "It's hard to know what my friends are up to, but online I can catch up with them quickly." But they can also fix bigger search shortcomings, such as those related to establishing... View Details
- 01 Sep 2010
- News
Dare to be Different
product categories the frantic effort to keep up with the competition by adding features and gimmicks can paradoxically result in a “sea of sameness.” In a personal narrative voice, and drawing extensively on the experiences of family and... View Details
- 04 Feb 2021
- Research & Ideas
Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids
ever-changing regulations and policies.” “Complexity was high,” especially early on, one CEO noted, adding: “It was not easy to keep up with [changing regulations and new policies].” Customer behavior also changed in response to the... View Details
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details