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  • 01 Apr 1998
  • News

Short Takes

Be Flexible In today's competitive and volatile business environment, depending on forecasting as the basis for planning and strategy has become a particularly risky way to operate. Especially vulnerable are manufacturing projects that... View Details
Keywords: Garry Emmons and Caroline Chauncey
  • 23 Jul 2024
  • In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

upending longstanding principles of free trade established when China joined the World Trade Organization in 2001. Today, multinational firms must adapt, both in terms of trade and doing business within China itself. In fact, some experts... View Details
Keywords: by Rachel Layne; Manufacturing; Retail; Fashion; Industrial Products; Consumer Products; Steel; Transportation; Telecommunications
  • 13 Apr 2010
  • First Look

First Look: April 13

Institute/Taubman Center Policy Brief, John F. Kennedy School of Government, Harvard University, 2010. An abstract is unavailable at this time.   Working PapersThe Global Agglomeration of Multinational Firms Authors:Laura Alfaro and... View Details
Keywords: Martha Lagace
  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
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  • September–October 2017
  • Article

GE's Global Growth Experiment: The Company Pushed Cross-Business Collaboration

By: Ranjay Gulati
Like many other companies, GE under Immelt had to figure out how to balance serving local needs with the economies of worldwide scale. Harvard Business School’s Ranjay Gulati looks at how it tackled the challenge. He identifies several important takeaways for other... View Details
Keywords: Growth and Development Strategy; Multinational Firms and Management
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  • Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

restaurant to scaling to leadership of multinational chains, and evaluate opportunities inherent in typical restaurant business models as well as those created by disruptive changes affecting and shaping the industry. Michael and Andy... View Details
  • Web

Online AI Course | HBS Online

skills and frameworks to shape your organization’s digital transformation strategy Rethink your system, processes, and roles to build an AI-powered organization Learn how generative AI connects to your organization and its impact on... View Details
  • January 2010 (Revised November 2012)
  • Teaching Note

Genzyme's CSR Dilemma: How to Play its HAND (TN)

By: Christopher A. Bartlett
Teaching Note for [910407]. View Details
Keywords: Programs; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Multinational Firms and Management; Competitive Strategy; Markets; Biotechnology Industry
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  • Web

Strategic Financial Analysis Online Course | HBS Online

performance. The program expertly leads you through progressively more complex theories and analysis with a pace that keeps you challenged and engaged. Lisa Arpey Executive Board Member at Ford's Theatre Leverage financial statements and frameworks to assess View Details
  • Web

Globalization and Emerging Markets - Course Catalog

individual countries, alone and in comparative perspective, to multinational and domestic companies operating in emerging markets. Students are asked to adopt the perspective of different decision-makers, such as politicians, technocrats,... View Details
  • 01 Oct 2013
  • News

Banking on Africa's Future

interesting activity, Lawani says, has been Helios's acquisition from multinationals of African businesses that, because of changes in strategy or focus by the parent company, have become "non-core"... View Details
  • October 1996
  • Case

American China Enterprises

By: Ray A. Goldberg and Mollie H. Carter
Keywords: Multinational Firms and Management; Competition; Business and Government Relations
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  • 23 Aug 2016
  • First Look

August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2020
  • Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

zones As companies expand operations across the globe, they must grapple with time gaps during which employees cannot collaborate (i.e., lost productivity). To study this phenomenon, a research team studied communication patterns among 250 offices of a View Details
Keywords: by Sean Silverthorne
  • 01 Dec 1996
  • News

On Eve of Transition, Alumni Conference Set for Hong Kong

throughout the conference, as a distinguished lineup of speakers including high-level Asian government officials, business leaders, economists, and HBS professors help attendees with practical strategies for capitalizing on the real... View Details
Keywords: Elaine Gottlieb
  • 01 Jun 2014
  • News

FIELD 2 in Accra

multimedia company, devise a monetization strategy for its online presence, primarily by gathering information about the viewing habits of young, well-educated, upscale consumers. A key finding that emerged from their surveys, conducted... View Details
Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information
  • July 1996 (Revised June 1998)
  • Case

Gillette Indonesia

By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia
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  • 21 Apr 2015
  • First Look

First Look: April 21

http://www.brookings.edu/~/media/Projects/BPEA/Fall-2014/Fall2014BPEA_Weinzierl.pdf?la=en   Working Papers Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 20 Sep 2012
  • Research & Ideas

US Competitiveness at Risk

and from other institutions with the goal of creating strategies to reignite America's economic future in the global economy. Porter is the Lawrence University Professor, and Rivkin the Rauner professor of business administration and head... View Details
Keywords: Re: Michael E. Porter & Jan W. Rivkin
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

forthcoming Handbook of Structural Transformation Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—Multinationals exhibit distinct agglomeration... View Details
Keywords: Sean Silverthorne