Publications

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30 Jun 2003
Research & Ideas

Computer Security is For Managers, Too

Companies need to have smart technicians who stay abreast of emerging digital threats and defenses, of course, but the technicians shouldn't be calling the shots. General managers need to take the lead in building processes that will... View Details

Keywords: by Robert D. Austin & Christopher A.R. Darby

February 1985 (Revised July 1986)
Case

Applichem (A)

Applichem has six plants in different countries making the same chemical product. The purpose of this case is to allow students to think about what costs are relevant to management in this process industry environment, about how to define a comparison of costs and... View Details

Keywords: Business or Company Management; Multinational Firms and Management; Performance Productivity; Operations; Performance Improvement; Chemical Industry

14 Nov 2011
Research & Ideas

Creating a Global Business Code

The turn of the 21st century has been laden with high-profile corporate scandals, prompting widespread concern about the standards of conduct followed by big business. Intrigued by the complexity of managing corporate behavior in a global... View Details

Keywords: by Carmen Nobel

Web

Middle East & North Africa - Global

ALUMNI Navigating Tough Conversations in Family Enterprises with Senior Lecturer Christina Wing On April 8th, the MENA Research Center and the HBS Egypt Club co-organized an intimate alumni dinner in Cairo featuring Christina R. Wing , Senior Lecturer in the Technology... View Details

Web

Africa - Global

management issues, trends, and practices, as well as develop locally relevant case studies and course materials for use in business education programs around the world. The Africa Research Center also supports alumni engagement, webinars... View Details

July 1996 (Revised June 1998)
Case

Gillette Indonesia

By: John A. Quelch

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

12 Feb 2008
First Look

First Look: February 12, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208019 Tetra Pak Argentina Harvard Business School Case 708-402 Deals with the hands-on management of a difficult situation facing the subsidiary of a View Details

Keywords: Martha Lagace

26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

Not so long ago, multinational firms were associated with a specific national identity. Caterpillar was a prototypical U.S. company. Honda was a classic Japanese company. The location of headquarters of these and other firms served as... View Details

Keywords: by Martha Lagace

January 2013
Case

Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)

By: Frances X. Frei and Robin J. Ely

On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies.... View Details

Keywords: Customer Relationship Management; Internet and the Web; Mergers and Acquisitions; Organizational Culture; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry

July 2021
Teaching Note

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley

Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details

Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry

03 May 2004
Research & Ideas

Business History around the World

While many history departments of American universities prefer to keep business as a separate discipline, HBS entrepreneurship professor Geoffrey Jones encourages the examination of history as a way to better understand contemporary View Details

Keywords: by Cynthia Churchwell

February 2008 (Revised November 2015)
Case

Danaher Corporation

By: Bharat Anand, David J. Collis and Sophie Hood

Between 1985 and 2007, Danaher has been one of the best-performing industrial conglomerates in the U.S. This case examines the corporate strategy of this diversified, global corporation. It describes the firm's portfolio strategy and the Danaher Business System—a... View Details

Keywords: Business Conglomerates; Global Strategy; Multinational Firms and Management; Growth and Development Strategy; Organizational Culture; Corporate Strategy; Value Creation

24 Feb 2015
First Look

First Look: February 24

adequacy, actuarial standards, accounting standards, and auditing practice. In these areas, corporate managers and financial experts such as auditors and bankers possess the technical expertise necessary for informed regulation, enjoy... View Details

Keywords: Sean Silverthorne

October 1995 (Revised October 1996)
Case

Disney Consumer Products in Lebanon

By: John A. Quelch

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details

Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently introduced Tesco PLC: Fresh & Easy in the United States,... View Details

Keywords: by Sean Silverthorne; Retail

December 2019
Case

Noiler

By: José B. Alvarez and Natalie Kindred

In 2019, Nigerian entrepreneur Dr. Ayoola (Ayo) Oduntan is accelerating distribution of Noiler, a genetically optimized breed of poultry, to smallholder farmers across Nigeria. The bird was bred to be productive as a source of both meat and eggs and to thrive in the... View Details

Keywords: Social Enterprise; Animal-Based Agribusiness; Poverty; Health; Growth and Development Strategy; Nigeria

17 Oct 2006
First Look

First Look: October 17, 2006

across their internal corporate departments lead their facilities to prioritize different institutional pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with... View Details

Keywords: Sean Silverthorne

Web

Leadership Initiative - Leadership

Leadership Initiative Leadership Initiative Today’s leaders are confronted with challenges and opportunities that have never been more dynamic or complex. Helping individuals effectively understand and manage these forces is a key... View Details

November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul