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Show Results For
- All HBS Web
(1,425)
- People (2)
- News (448)
- Research (839)
- Events (1)
- Multimedia (5)
- Faculty Publications (180)
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- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
galleries. But there was a catch: I couldn't just put my money in a slot; I had to stand in line with everyone else, many of whom were paying the suggested donation of $15. Sometimes, I boldly told the clerk I would pay 5 cents. Other... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
"palatable" way to have customers pay for their own service, Frei said. Reduce Costs Not every industry, however, is set up so it can persuade customers to sacrifice more money for better service. Customers of most auto... View Details
Keywords: by Martha Lagace
- 02 May 2008
- What Do You Think?
What is the Future of State Capitalism?
Gupta comments, "Countries like India ... need investments in infrastructure .... Where does it get the money it needs? From the money owners. How does it matter who they are?" Could global... View Details
Keywords: by Jim Heskett
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
- 29 Apr 2015
- Lessons from the Classroom
Use Personal Experience to Pick Winning Stocks
Let's face it: in most cases, the stock market knows what it's doing. With millions of people performing their homework and investing money in stocks they hope will pay off, it's hard for any one person to... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
couple of weeks, our host shot back, "A couple of weeks! Put something down on a sheet of paper and give to me before you leave today." We received the money in early June, just as the entire high-tech bubble was popping,... View Details
- 15 Nov 2001
- Research & Ideas
Five Questions for Paul Gompers and Josh Lerner
spurred cultural, economic, and regulatory changes that make continuing venture capital success in these markets likely. Q: Who is your target audience—who can benefit by reading The Money of Invention and... View Details
- 16 Feb 2004
- Research & Ideas
European Private Equity—Still a Teenager?
continues to be most-served market in Europe for private equity, said Allen Haight, a partner in Permira. "When I arrived in 1989, people were saying that there was too much money chasing too few deals.... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great deal of View Details
- Article
An Exploration of Optimal Stabilization Policy
By: N. Gregory Mankiw and Matthew C. Weinzierl
This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which prices are sticky in the short-run and flexible in the long-run. Policy is evaluated by... View Details
Keywords: Fiscal Policy; Monetary Policy; Economic Models; Aggregate Demand; Demand and Consumers; Money; Mathematical Methods; Taxation; Spending; Policy; Welfare; Household; Economic Slowdown and Stagnation
Mankiw, N. Gregory, and Matthew C. Weinzierl. "An Exploration of Optimal Stabilization Policy." Brookings Papers on Economic Activity (Spring 2011). (Also Harvard Business School Working Paper, No. 11-113, May 2011 and NBER Working Paper Series, No. 17029, May 2011.)
- 14 Apr 2021
- Research & Ideas
The High Cost of the Slow COVID Vaccine Rollout
Government officials should have poured much more money into producing and distributing COVID-19 vaccines to save more lives and rescue the economy faster, according to new research co-authored by 16 researchers including Harvard Business... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. View Details
Keywords: by Staff
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
successful, but there are probably lots of great things that will have this kind of excitement and get a lot of traction. Would it be more effective to spend my money online rather than in another car or beer ad on television?... View Details
- 19 Feb 2014
- Research & Ideas
Racist Umpires and Monetary Ministers
about baseball and race, he's explored questions such as how much money motivates ministers, and how much financial journalists affect the stock market. "I am interested in what motivates people," he says, "and what causes... View Details
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
(Photo source: Catherine Lane) Giving to charity is the ultimate act of selflessness. We offer our own hard-earned money to those in need, with no thought of return. The reality of altruism, however, is much more complicated, as Harvard... View Details
Keywords: by Michael Blanding
- 10 Jan 2005
- What Do You Think?
Public Pension Reform: Does Mexico Have the Answer?
that is needed to bring long-term solvency to the social security program." In contrast to this was the view of Fernando das Neves Gomes, who commented, "We can view the money (contributions to the fund) in two different ways:... View Details
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
phenomenon: "If Long Tail economics means embracing flawed principles that 'money is to be made by avoiding inventory, producing to order, and letting customers do the work,' most old-school marketers will be very pleased to take the... View Details
Keywords: by James Heskett