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Publications

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  • All HBS Web  (599)
    • News  (171)
    • Research  (350)
    • Events  (5)
    • Multimedia  (16)
  • Faculty Publications  (187)

Show Results For

  • All HBS Web  (599)
    • News  (171)
    • Research  (350)
    • Events  (5)
    • Multimedia  (16)
  • Faculty Publications  (187)
← Page 24 of 599 Results →
  • 25 Feb 2020
  • News

Q&A: William Kerr and Joseph Fuller

global opportunities and avenues is going to favor the Microsofts of the world, which have the size, strength, and presence to navigate these environments. How do the small and medium-sized businesses compete to get access to this talent... View Details
  • 24 May 2010
  • Research & Ideas

Stimulus Surprise: Companies Retrench When Government Spends

project will be to ask a similar question of the private sector: Does private-sector economic activity create or crowd out additional private-sector opportunities? Put differently, did Bill Gates's decision to relocate Microsoft to the... View Details
Keywords: by Sean Silverthorne
  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

an association with American values can help or hurt. Companies such as Disney, Levi's, Harley-Davidson, and Marlboro may benefit from links with the American Dream, but others such as Microsoft or Motorola, which do not claim an overt... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 04 Sep 2019
  • News

Case Study: Up in the Air

wide and thin versus focused and deep. Also, few enterprises want to be on the bleeding edge. Even in high tech, Microsoft was a second mover. —Kerry Bensman (ISMP 90, 1990) I agree with establishing the cloud of developers first.... View Details
Keywords: Jen McFarland Flint; Management, Scientific, and Technical Consulting Services; Professional Services
  • 06 May 2008
  • First Look

First Look: May 6, 2008

supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708491 Microsoft's Unlimited Potential Harvard Business School Case 508-072 In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission was to... View Details
Keywords: Martha Lagace
  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

Dreamliner (as a differentiating ingredient for early adopter airlines). GE and Microsoft are hybrid brands with some direct-to-consumer sales that have helped to build the reputations of what are primarily B2B firms. But these... View Details
Keywords: by John Quelch; Consumer Products
  • Profile

Shaila Ittycheria

sharpest people I met at Microsoft were HBS alumni," Shaila says. Something else impressed her as well: "I was the only U.S.-born person on the team." They encouraged Shaila to do two things, she says: "To get an MBA... View Details
  • Web

IT Strategy: Improving Service to Support Innovation | Information Technology

touchless equipment pick-up and drop-off service. Implemented a Microsoft Bookings calendar for appointment scheduling. This eliminates time-consuming back-and-forth exchanges between TSS agents and customers to look for a mutually... View Details
  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

year filled with fast-moving developments in generative AI, the incorporation of the tools into search and shopping functions sheds light on just how powerful AI-enhanced search engines like Microsoft Bing could become. For instance,... View Details
Keywords: by Ben Rand; Technology
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

its market penetration—like that of rivals Microsoft (with the Xbox) and Nintendo (with the GameCube)—has been limited by a narrow customer base of mostly males in their late teens and twenties. Sony's goal is to make the PlayStation a... View Details
Keywords: by Youngme Moon
  • 04 Apr 2018
  • Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

Indonesia. Of these, the new nuclear ventures that I find myself rooting for the hardest—and where I have personally invested—are directly taking on the task of beating coal in Asia right now. Asia is where the race with fossil fuels must be won. TerraPower, whose lead... View Details
Keywords: by Joseph Lassiter; Energy; Green Technology
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

generation of Internet-savvy consumers, and how today's CEOs can transform their own focus and that of their organizations from "dot-com" concerns to a more sweeping "dot-corp" vision. Next up was Microsoft president Steve Ballmer, who... View Details
  • 01 Mar 2019
  • News

The One That Got Away

for iPhone and Android. The timing was great as mobile apps were starting to take off. However, my Bessemer team and I became fixated on the pricing model and passed on the Series-A round. Just a few years later, the company sold to View Details
  • 13 Jun 2017
  • Blog Post

Benefits of the MS/MBA: Engineering Sciences Program

Before matriculating at HBS, Damjan Korac (MBA 2017) had a plan to combine his interest in technology and management. Damjan interned as a product manager at Microsoft after his junior year at Princeton, and as a senior was accepted into... View Details
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

free, bundled version of Hyper-V, an advanced virtualization platform product. Looming over the impending competition between these two companies was the story of the "browser wars," in which Microsoft overwhelmed browser maker... View Details
Keywords: Martha Lagace
  • 21 Dec 2015
  • Op-Ed

Without Immigrants, We Wouldn't Have Google

mail. Their idea became Hotmail, the world’s first free web-based email service and the first electronic mail for tens of millions of users. While it was only a promise, the parties struck a deal less than 48 hours after they first met. And what a deal. Hotmail... View Details
Keywords: by Shane Greenstein; Information Technology
  • 20 Dec 2019
  • Blog Post

Top 10 MBA Voices Blogs of 2019

the winter break of my EC year, my little daughter Giulia Maria was born. Francesco was 2 and a half and Giulia Maria was 8 months old when I started my job at Microsoft in Silicon Valley right after graduation.  Read More>>> View Details
  • 06 Mar 2006
  • What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

Summing Up The jury is in. Nearly all respondents to this month's column would advise U.S. firms such as Yahoo, Google, Cisco, and Microsoft to continue to operate in China despite the government's possible use of their content or... View Details
Keywords: by James Heskett; Technology
  • 17 Sep 2024
  • Research & Ideas

Advice for the New CEO: Talk to Your Employees Early and Often

next,” Sadun explains. ‘Employees cannot live in the dark’ Even if a temporary lull in communication is likely during a CEO transition, long-term silence doesn’t have to be inevitable, the researchers say, citing Satya Nadella’s ascent at View Details
Keywords: by Ami Albernaz
  • 10 Sep 2001
  • Research & Ideas

The Negotiator’s Secret: More Than Merely Effective

battle (to get $700,000 minus legal fees) will exceed the defendant's assessment of his exposure (to pay $500,000 plus fees). Without significant risk aversion, the divergent assessments would block any out-of-court settlement. This cognitive role bias helps explain... View Details
Keywords: by James K. Sebenius
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