Messaging - Publications - Faculty & Research

30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

about how quickly to expect responses and learn to practice patience, he says. “If you post a message in Slack, trust that people will be responsible and come to it when they can,” he says. “It doesn’t hurt to throw your question in the... View Details

Keywords: by Dina Gerdeman

09 Jun 2021
Research & Ideas

How Tennis, Golf, and White Anxiety Block Racial Integration

fees and dress codes—than clubs in less diverse areas. The not-so-subtle message to non-Whites, says Jachimowicz: You are not welcome here. "What’s surprising about our findings is that it’s not surprising?" A fifth and final study sought... View Details

Keywords: by Jay Fitzgerald

13 Jul 2021
Blog Post

A View from the Horizon

head. For Black people like me and other people of color, many of those limits are internalized from the messages we see reflected back to us by society. It takes a certain amount of audacity, and some help, to push past them. For me,... View Details

04 Nov 2013
Research & Ideas

The Real Cost of Bribery

firm and what people are incentivized to be doing," Serafeim says. "As a result, it sends a strong message about what the organization stands for." That said, he notes that respondents reported at least a moderate negative... View Details

Keywords: by Carmen Nobel

25 Apr 2007
Research & Ideas

Feeling Stuck? Getting Past Impasse

on the other side of an impasse? A: The unknown. That's the difficulty of impasse: You don't know. The whole basis of an impasse is that you thought you knew what was going to happen next, but you didn't. What awaits us is how our life is going to open up next. It's... View Details

Keywords: by Martha Lagace

Web

Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

example, the Geneva Steel Company in Utah or Tennessee Coal and Iron in Alabama. 28 Information on the back of each print usually identified the photographer, PR staff ordering the print, and the subject of the photograph. Captions provided descriptive, crafted View Details

Web

Frequently Asked Questions - Research Computing Services

stem from being off-campus but not connecting to the HBS VPN first ( VPN instructions ) being on-campus on the WiFi, but connected to HBS Guest instead of HBS Secure Please see Logging In for more information. NoMachine NX is reporting "connection" or "access error"... View Details

Profile

Kiran Gandhi

heroines. At the very least, I felt grateful that “girl power” was the marketing message they chose to sell. I want to first be someone who contributes to making the music industry a healthier business space for musicians to exist in.... View Details

Keywords: Entertainment/Media

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

what they were doing.” In contrast, the startups that would ultimately become the cognitive referents controlled their messages carefully, expending much effort to correct labels or comparisons they felt were inaccurate and explain their... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

of the much harsher consequences. India’s fight against HIV provides a good example to follow: Cipla, the maker of generic drugs, provided a simple message: Its low-priced drugs treated life-threatening conditions, and this message was... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

21 Sep 2023
Blog Post

Hands-on Learning About Global Markets

themselves, who had to be comfortable using the Ellie Care platform. For both groups, the overall message was that Ellie Care would provide them with a sense of freedom. For caretaker children, it meant peace of mind that their parents... View Details

13 Aug 2021
Research & Ideas

Managers, Here’s How to Bond with New Hires Remotely

sure Zoom will work in building broad connections,’” he says. That’s a message several companies, including Twitter, Deloitte, and the web-integration company Zapier have already embraced, as they plan for remote work on a long-term... View Details

Keywords: by Lane Lambert

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

messaging in marketing. Given the hype around AI that has raised everyone’s curiosity, an AI-forward positioning might be an effective strategy to get a first meeting. However, when it comes to actual buying decisions, customers do not... View Details

Keywords: by Rocio Wu

01 Mar 2004
News

Derek Ferguson

less positive messages of rap and hip-hop. He describes how he and others at his church have been supporting a Christian hip-hop group called Corey Red & Precise. “I don’t think we’re called to run away from controversial environments.... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Web

The Case Method Classroom | Baker Library | Bloomberg Center | Harvard Business School

Resources Credits HBS & the Case Method - Message From the Director HBS & the Case Method Site Credits Special Collections Search Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry... View Details

04 Apr 2022
What Do You Think?

As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?

will “criticize the fact that we don’t want transgenderism in kindergarten and first-grade classrooms.” Chapek went further, sending this message to Disney employees: “It is clear that this is not just an issue about a bill in Florida,... View Details

Keywords: by James Heskett

17 Oct 2022
Research & Ideas

Why Quiet Quitters Need More Than Money to Re-Engage

micro level, the authors argue. On the macro level, companies need to send employees the message that they are valuable by retaining them, rather than resorting to layoffs when times get tough. For instance, during the pandemic, some... View Details

Keywords: by Michael Blanding

14 Jan 2022
News

Nohria’s Next Move

In a message to the HBS community this week, former Dean Nitin Nohria shared his next chapter. “I am pursuing a new adventure as the Executive Chairman of Thrive Capital, a firm that invests in and builds technology-enabled companies.”... View Details

22 Jan 2016
Blog Post

Case Protagonists at HBS

visit (with two more Skyping in) over the last three weeks. Why do you think case protagonist visits are an important part of the HBS experience? As great as the case method is at distilling key messages and presenting important... View Details

Web

Monitoring Jobs & Troubleshooting - Research Computing Services

additional commands in the official LSF documentation . Troubleshooting Jobs and Resources A variety of problems can arise when running jobs and applications on the HBSGrid. Many are related to resource misallocation, but there are other common problems as well. Be... View Details

Publications