Publications

February 5, 2009
Comment

In Praise of Marketing

By: John A. Quelch

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details

Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning

June 1997
Teaching Note

Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note

By: Marco Iansiti

As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details

Keywords: Management Practices and Processes; Management Style; Product Development; Projects; Groups and Teams

03 Oct 2023
What Do You Think?

Do Leaders Learn More From Success or Failure?

us to be garbage. There was no relationship. While that in itself might have been a useful finding, it disappointed us. What to do? Throw out more than a year of work and a great deal of data? We were experiencing what felt like failure. “If we were to analyze the... View Details

Keywords: by James Heskett

2016
Working Paper

Mapping the Economic Grand Tour: Travel and International Emulation in Enlightenment Europe

By: Sophus A. Reinert

As the itinerant wizard (technically one of the Maiar, if not the Istari) Gandalf wrote to the then domestically-inclined hobbit Frodo Baggins in J.R.R. Tolkien’s The Lord of the Rings, “Not all those who wander are lost.” Indeed, as the recent brouhaha over the... View Details

Keywords: Behavior; Globalization

March 2006
Module Note

Finance in Weak Institutional Environments

By: Mihir A. Desai and Kathleen Luchs

Describes the sixth module in the International Finance course at Harvard Business School. The module explores the issues confronting firms that operate in weak institutional environments. The cases examine situations where investor protections are limited and how... View Details

Keywords: International Finance; Curriculum and Courses; Business Ventures; Framework; Organizational Design; Outcome or Result; Education Industry

05 Jul 2006
Working Paper Summaries

Deep Links: Business School Students’ Perceptions of the Role of Law and Ethics in Business

Keywords: by Constance E. Bagley, Gavin Clarkson & Rachel Power; Legal Services

May 2014
Article

Representative Evidence on Lying Costs

By: Johannes Abeler, Anke Becker and Armin Falk

A central assumption in economics is that people misreport their private information if this is to their material benefit. Several recent models depart from this assumption and posit that some people do not lie or at least do not lie maximally. These models invoke many... View Details

Keywords: Private Information; Lying Costs; Tax Morale; Representative Experiment; Information; Microeconomics; Taxation; Behavior

2020
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 4 The Mirroring Hypothesis: Linkages Inside and Across Transaction Free Zones

By: Carliss Y. Baldwin

A technology is a specific way to achieve a material goal. It describes a feasible path—a recipe—by which a group of people can arrive at a goal that none could achieve individually. Technical recipes thus require linkages between and among the various contributors to... View Details

Keywords: Modularity; Mirroring Hypothesis; Information Technology; Organizations

SSRN

2017
Other Teaching and Training Material

Organizational Behavior Reading: Negotiation

By: Max Bazerman, Francesca Gino and Katherine Shonk

Core Curriculum in Organizational Behavior is a series of readings that cover fundamental course material in Organizational Behavior. Readings include videos and interactive illustrations to help students master complex concepts. Managerial, executive, and... View Details

Keywords: Negotiation; Negotiation Preparation; Analysis; Cross-Cultural and Cross-Border Issues

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

Web

Great American Business Leaders of the 20th Century - Leadership

Company, 1901–1922 Henry Crown Material Service Corporation, 1921–1941 Richard J. Cullen International Paper Company, 1936–1948 John W. Culligan American Home Products, 1981–1986 Joseph S. Cullinan Texaco, 1902–1913 Joseph F. Cullman III... View Details

Web

Technology & Operations Management - Faculty & Research

operating units; the networks of information and material flows that tie operating units together and the systems that support these networks; the distribution and delivery of goods and services to customers. Recent Publications Allbirds:... View Details

2022
Article

Alleviating Time Poverty Among the Working Poor: A Pre-Registered Longitudinal Field Experiment

By: A.V. Whillans and Colin West

Poverty entails more than a scarcity of material resources—it also involves a shortage of time. To examine the causal benefits of reducing time poverty, we conducted a longitudinal feld experiment over six consecutive weeks in an urban slum in Kenya with a sample of... View Details

Keywords: Time; Subjective Well Being; Administrative Costs; Friction; Poverty; Well-being; Money; Perception; Kenya

2015
Book

Shadow Cold War: The Sino-Soviet Competition for the Third World

By: Jeremy Friedman

The conflict between the United States and the Soviet Union during the Cold War has long been understood in a global context, but Jeremy Friedman's Shadow Cold War delves deeper into the era to examine the competition between the Soviet Union and the People's... View Details

Keywords: Competition; War; International Relations; China; United States; Soviet Union

Find at Harvard

April 2014
Teaching Note

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia

This teaching note is intended to assist instructors who plan to use the Conjoint Analysis: Online Tutorial (514-712) as part of a course or program of study. Pedagogically, the teaching note provides an overview of the Conjoint Analysis: Online Tutorial, the key... View Details

Keywords: Analysis; Marketing

March 2006
Module Note

Financing Decisions within the Firm

By: Mihir A. Desai and Kathleen Luchs

Describes a core module in the International Finance course at Harvard Business School. The module focuses on the financial and managerial issues that confront managers who make financial decisions within multinational firms: how subsidiaries should be financed and... View Details

Keywords: Decisions; International Finance; Taxation; Business Subsidiaries; Multinational Firms and Management; Framework; Performance Evaluation; Management Analysis, Tools, and Techniques

April 1996
Case

Confronting the Third Industrial Revolution

By: David A. Moss

Comprises three pieces. The first piece, which forms the body of the case, is adapted from a speech delivered by the author before the Harvard Business School Political Forum in early 1995. Originally entitled "The Economic Foundations of American Social Policy:... View Details

Keywords: Transition; Policy; Economy; Government and Politics; Society; United States

Educators