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Show Results For
- All HBS Web
(1,930)
- People (1)
- News (386)
- Research (989)
- Events (5)
- Multimedia (9)
- Faculty Publications (560)
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- June 1997
- Teaching Note
Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note
By: Marco Iansiti
As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details
- 03 Oct 2023
- What Do You Think?
Do Leaders Learn More From Success or Failure?
us to be garbage. There was no relationship. While that in itself might have been a useful finding, it disappointed us. What to do? Throw out more than a year of work and a great deal of data? We were experiencing what felt like failure. “If we were to analyze the... View Details
Keywords: by James Heskett
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
- Web
Apply to PRIMO - Doctoral
in coursework that develops theoretical knowledge and/or practical application of academic principles in research; A commitment to participate and contribute for the full duration of the program. Application Materials The application will... View Details
- 2016
- Working Paper
Mapping the Economic Grand Tour: Travel and International Emulation in Enlightenment Europe
As the itinerant wizard (technically one of the Maiar, if not the Istari) Gandalf wrote to the then domestically-inclined hobbit Frodo Baggins in J.R.R. Tolkien’s The Lord of the Rings, “Not all those who wander are lost.” Indeed, as the recent brouhaha over the... View Details
Reinert, Sophus A. "Mapping the Economic Grand Tour: Travel and International Emulation in Enlightenment Europe." Harvard Business School Working Paper, No. 17-005, July 2016.
- March 2006
- Module Note
Finance in Weak Institutional Environments
By: Mihir A. Desai and Kathleen Luchs
Describes the sixth module in the International Finance course at Harvard Business School. The module explores the issues confronting firms that operate in weak institutional environments. The cases examine situations where investor protections are limited and how... View Details
Keywords: International Finance; Curriculum and Courses; Business Ventures; Framework; Organizational Design; Outcome or Result; Education Industry
Desai, Mihir A., and Kathleen Luchs. "Finance in Weak Institutional Environments." Harvard Business School Module Note 206-127, March 2006.
- 2022
- Article
Alleviating Time Poverty Among the Working Poor: A Pre-Registered Longitudinal Field Experiment
By: A.V. Whillans and Colin West
Poverty entails more than a scarcity of material resources—it also involves a shortage of time. To examine the causal benefits of reducing time poverty, we conducted a longitudinal feld experiment over six consecutive weeks in an urban slum in Kenya with a sample of... View Details
Keywords: Time; Subjective Well Being; Administrative Costs; Friction; Poverty; Well-being; Money; Perception; Kenya
Whillans, A.V., and Colin West. "Alleviating Time Poverty Among the Working Poor: A Pre-Registered Longitudinal Field Experiment." Art. 719. Scientific Reports 12 (2022).
- 2015
- Book
Shadow Cold War: The Sino-Soviet Competition for the Third World
By: Jeremy Friedman
The conflict between the United States and the Soviet Union during the Cold War has long been understood in a global context, but Jeremy Friedman's Shadow Cold War delves deeper into the era to examine the competition between the Soviet Union and the People's... View Details
Friedman, Jeremy. Shadow Cold War: The Sino-Soviet Competition for the Third World. Chapel Hill, NC: University of North Carolina Press, 2015.
- April 2014
- Teaching Note
Conjoint Analysis: Online Tutorial
By: Elie Ofek and Olivier Toubia
This teaching note is intended to assist instructors who plan to use the Conjoint Analysis: Online Tutorial (514-712) as part of a course or program of study. Pedagogically, the teaching note provides an overview of the Conjoint Analysis: Online Tutorial, the key... View Details
- March 2006
- Module Note
Financing Decisions within the Firm
By: Mihir A. Desai and Kathleen Luchs
Describes a core module in the International Finance course at Harvard Business School. The module focuses on the financial and managerial issues that confront managers who make financial decisions within multinational firms: how subsidiaries should be financed and... View Details
Keywords: Decisions; International Finance; Taxation; Business Subsidiaries; Multinational Firms and Management; Framework; Performance Evaluation; Management Analysis, Tools, and Techniques
Desai, Mihir A., and Kathleen Luchs. "Financing Decisions within the Firm." Harvard Business School Module Note 206-124, March 2006.
- April 1996
- Case
Confronting the Third Industrial Revolution
By: David A. Moss
Comprises three pieces. The first piece, which forms the body of the case, is adapted from a speech delivered by the author before the Harvard Business School Political Forum in early 1995. Originally entitled "The Economic Foundations of American Social Policy:... View Details
Moss, David A. "Confronting the Third Industrial Revolution." Harvard Business School Case 796-161, April 1996.
- Research Summary
Overview
By: Ryan W. Buell
From creating flight itineraries online, to interacting with tellers to complete complex banking transactions, to engaging with the government to address civic problems, customers are playing an increasingly vital role in the performance of operations in a broadening... View Details
- Research Summary
Dawn Matsumoto's research investigates managers' financial reporting decisions including the incentives driving these decisions and the impact of these decisions on capital market participants. She is interested in the role of financial intermediaries (such as... View Details
- 2022
- Article
When Regular Meets Remarkable: Awe as a Link between Routine Work and Meaningful Self-narratives
By: Elizabeth Sheprow and Spencer Harrison
Daily narratives of work can include a mix of ordinary actions and awe-inspiring moments that reveal a vaster, more meaningful reality. When awe is experienced in the context of work, it can prompt self-referential sensemaking about what these experiences mean for the... View Details
Sheprow, Elizabeth, and Spencer Harrison. "When Regular Meets Remarkable: Awe as a Link between Routine Work and Meaningful Self-narratives." Organizational Behavior and Human Decision Processes 170 (May 2022).
- Web
Great American Business Leaders of the 20th Century - Leadership
Company, 1901–1922 Henry Crown Material Service Corporation, 1921–1941 Richard J. Cullen International Paper Company, 1936–1948 John W. Culligan American Home Products, 1981–1986 Joseph S. Cullinan Texaco, 1902–1913 Joseph F. Cullman III... View Details
- 2016
- Book
Antonio Serra and the Economics of Good Government
By: Rosario Patalano and Sophus A. Reinert
Little is known of Antonio Serra except that he wrote his extraordinary 1613 Short Treatise on the Causes That Make Kingdoms Abound in Gold and Silver even in the Absence of Mines in a Neapolitan jail and that he died there soon afterwards. However, the... View Details
Patalano, Rosario and Sophus A. Reinert, eds. Antonio Serra and the Economics of Good Government. Palgrave Studies in the History of Finance. New York: Palgrave Macmillan, 2016.
- May 2004 (Revised April 2006)
- Case
Ultra: The Quest for Leadership (A)
By: Dwight B. Crane and Ricardo Reisen de Pinho
Ultra is one of a small group of competing Brazilian petrochemical companies, each of which buys raw material and is a minority owner of Copene, a "cracking" company that provides ethylene and other materials. Because of an industry restructuring, an auction of shares... View Details
Keywords: Capital; Capital Budgeting; Investment; Risk and Uncertainty; Risk Management; Industry Structures; Cash Flow; Cost of Capital; Valuation; Bids and Bidding; Economy; Ownership Stake; Chemical Industry; Brazil
Crane, Dwight B., and Ricardo Reisen de Pinho. "Ultra: The Quest for Leadership (A)." Harvard Business School Case 204-146, May 2004. (Revised April 2006.)
- 2016
- Working Paper
The Climate Custodians
By: Robert G. Eccles and Tim Youmans
Can custody banks become key players in climate change? Custody banks joining the battle against climate change will signal a significant shift in governance ideology for this highly regulated industry so critical to the global financial system. While global custody... View Details
Keywords: Pollutants; Climate Change; Capital Markets; Investment Banking; Institutional Investing; Policy
Eccles, Robert G., and Tim Youmans. "The Climate Custodians." Harvard Business School Working Paper, No. 16-138, June 2016.
- Web
Teaching by the Case Method - Christensen Center for Teaching & Learning
School Publishing. References for further reading are provided as well. An additional subsection, entitled Resources, appears at the end. It combines references from throughout the Case Method in Practice section with additional information on published View Details