Marketing Research - Publications - Faculty & Research

01 Dec 2022
News

Program Catalyzes New Streams of Research

the BiGS Visiting Fellows Program, launched in April 2022, which draws to campus scholarly researchers who join the School for a year to work on specific projects—often partnering with HBS faculty—related to some of today’s most important... View Details

Keywords: Jennifer Gillespie

Research Summary

Investment and marketing strategies of American multinationals in Argentina (1890c-1939)

Andrea Lluch is undertaking a major research project on American business expansion in Argentina up to the beginning of World War II. The first part of the project focuses on the American companies investment strategies. The second part analyses of the evolution of... View Details

01 Sep 2014
News

HBS Faculty Explore Ideas Around the World

Building an Evidence Base for Emerging Markets It’s one thing to research the history of companies in Europe, the United States, or Japan, where libraries, archives, and public records are abundant. But what... View Details

Keywords: faculty research

19 May 2022
News

Cratering Markets Blowing a Bigger Hole in Consumer Psychology

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Technology & Operations Management Awards & Honors - Faculty & Research

Technology & Operations Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Himabindu Lakkaraju : Recipient of a 2025 Sloan Research Fellowship in Computer Science. 2024 Ryan W. Buell :... View Details

26 May 2003
Research & Ideas

Corporate Transparency Improves For Foreign Firms in U.S. Markets

or vice versa? A: As a matter of academic rigor, we do not at this stage of the research make a causal statement on this. However, we believe that multimarket interaction in product, labor, and capital View Details

Keywords: by Cynthia Churchwell

TeachingInterests

Behavioral Economics and Applications in Markets (Econ 970, Spring 2013 and 2014)

Second-year undergraduate course introducing students to academic research in the field of behavioral economics. The course covers key models of time-inconsistent preferences, overconfidence, social preferences, and projection bias. The students are introduced to... View Details

May 2010
Article

Does Product Market Competition Lead Firms to Decentralize?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details

Keywords: Product; Markets; Competition; Business Ventures; Geographic Location; Employees; Research; Programs; Decisions

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22 Oct 2020
News

Economic Research Exposes Significant Flaws In DOL H-1B Visa Rule

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Teaching Guidelines - Creating Emerging Markets

Uses for Research & Teaching Research Guidelines Teaching Guidelines Teaching Guidelines Transcripts and/or video clips from the CEM interviews were downloaded and used for teaching in classroom settings at... View Details

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Accounting & Management Awards & Honors - Faculty & Research

Association Between Governance and Returns" ( Journal of Financial Economics , 2013). 2012 Aiyesha Dey : Recipient of the 2012 Dean's Small Research Grant from the University of Minnesota. Aiyesha Dey : Recipient of the 2012 Initiative on... View Details

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Frequently Asked Questions - Creating Emerging Markets

assemble high quality local camera crews and co-ordinate with interviewees, we need a local support base. We have made particular use of Harvard Business School’s network of global research centers . We have also benefitted from the... View Details

29 Dec 2019
Research & Ideas

Read Our Most Popular Research Stories of 2019

Our most popular stories are those that help readers become better managers and outstanding leaders. Here are our most-read stories and faculty research papers in 2019. Tell us in the comment section below what you thought were the most... View Details

Keywords: by Sean Silverthorne

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

research organizations that partnered with business groups and regulatory bodies. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53310 The Decline of Big-Bank Lending to Small Business: Dynamic Impacts on Local Credit... View Details

Keywords: Sean Silverthorne

22 Aug 2024
Research & Ideas

Reading the Financial Crisis Warning Signs: Credit Markets and the 'Red-Zone'

clarity. “Financial crises come out of periods of overheated credit markets.” Rachel Layne: Part of your research with HBS Professor Samuel Hanson explores market behavior, including examining the origin of... View Details

Keywords: by Rachel Layne; Banking

20 Feb 2018
First Look

First Look at New Research and Ideas, February 20, 2018

economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details

Keywords: Sean Silverthorne

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

is to suggest a (preliminary) taxonomy and research agenda for the topic of “firms, crowds, and innovation” and to provide an introduction to the associated special issue. We specifically discuss how various crowd-related phenomena and... View Details

Keywords: Sean Silverthorne

April 2013
Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery

The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details

Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Electronics Industry; Technology Industry; North and Central America; United States

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November 2012
Case

CSIRO: The Light Metals Flagship Decision

By: Willy Shih, Margaret P. Pierson and Dawn Lau

This case explores the challenge of investing in basic research as a public good. CSIRO was Australia's leading science and research agency, and it was chartered to enhance national prosperity through R&D. Its Flagships program was designed to align research interests... View Details