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- All HBS Web (555)
- Faculty Publications (122)
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fit? 2. Go to Market Experiments. What is the right mix of direct and indirect selling efforts and at what phase in the startup's lifecycle should each be employed? How can founders themselves be the most... View Details
- 26 Nov 2013
- First Look
First Look: November 26
surrounding their adoption. This finding raises the possibility that even though GPs facilitate some value-increasing acquisitions, they do have, on average, an overall negative effect on shareholder wealth; this effect could be due to GPs weakening the force of the... View Details
Keywords: Sean Silverthorne
- 14 Aug 2007
- First Look
First Look: August 14, 2007
can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the View Details
Keywords: Martha Lagace
- Web
Supplemental Financial Information - Annual Report 2017
participant-centered learning in business education, resulting in stronger market demand for HBS cases. HBR group sales remained flat for the third consecutive year in fiscal 2017. The subscription model for Harvard Business Review... View Details
- Web
Supplemental Financial Information II - Annual Report 2020
part be considered as cost of goods sold. These expenses include direct costs for staff compensation, specialized outside professional services in information technology (IT) and other functional areas, marketing costs, and residence... View Details
- 19 Jun 2012
- First Look
First Look: June 19
The alleged benefits of flattening flow primarily from pushing decisions downward to enhance customer and market responsiveness and to improve accountability and morale. Has flattening delivered on its promise to push decisions downward?... View Details
Keywords: Sean Silverthorne
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
Center researcher Namrata Arora uncover a complicated mix of piracy and plagiarism that harm not only Hollywood's efforts at success in the Indian market, but local Bollywood companies as well. Iyer says the case can help students and... View Details
- 19 Jan 2016
- First Look
January 19, 2016
Markets By: Baker, Malcolm Abstract—The link between measures of risk and return within the equity market has been very weak over the past 47 years: in the United States, returns on high-risk stocks have... View Details
Keywords: Sean Silverthorne
- 28 May 2008
- First Look
First Look: May 28, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208071 Fortis Healthcare (A) Harvard Business School Case 308-030 Should the Indian hospital chain enter the medical travel market or should it focus on expansion in the... View Details
Keywords: Martha Lagace
- Web
Supplemental Financial Information - Annual Report 2017
goods sold in a profit-seeking enterprise. Expenses charged to HBP, HBX, and Executive Education include direct costs for staff compensation, specialized outside professional services in I.T. and other functional areas, and marketing and... View Details
- 24 Oct 2006
- First Look
First Look: October 24, 2006
and AIDS: The Macroeconomic Impact of a Health Crisis Authors:Eric D. Werker, Amrita Ahuja, and Brian Wendell Abstract Theories abound on the potential macroeconomic impact of AIDS in Africa, yet there have been surprisingly few empirical studies to test the View Details
Keywords: Sean Silverthorne
- 04 Mar 2008
- News
HBS Blogs
1990D Stephanie Fierman, Marketing Mojo, http://www.stephaniefierman.com/ (a “doubleshot of information and entertainment from the world of marketing”; archived since Sept. 2007) MBA 1990F Adam Bernard, Splitting the Adam: Get Inside My... View Details
- 01 Feb 2000
- News
No Place Like Home
comprehensive, regional planning and as only one element in a complex mix of interrelated socioeconomic factors. "A lot of businesses that are concerned about the problem have concluded that the best way they can help is by supporting the... View Details
Keywords: Garry Emmons
- 01 Jun 2013
- News
Can Business Smarts Save the Charter School Revolution?
who've emerged as leaders in education reform at a time when charters have experienced rapid growth and decidedly mixed results. Together, they form a chorus: The charter school movement still has great promise. But it will take better... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of promotional spending by... View Details
Keywords: by Manda Salls
- 17 Apr 2012
- First Look
First Look: April 17
IFRS Adoption and Financial Statement Comparability Authors:Francois Brochet, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines whether mandatory adoption of International Financial Reporting Standards (IFRS) leads to capital View Details
Keywords: Carmen Nobel
- 28 Aug 2007
- First Look
First Look: August 28, 2007
outdated. Instead, innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities, and operating in a coordinated manner. This new model demands that firms develop different skills, in... View Details
Keywords: Martha Lagace
- 02 Aug 2016
- First Look
August 2, 2016
instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates along... View Details
Keywords: Sean Silverthorne
- 11 Nov 2014
- First Look
First Look: November 11
Sustainable cost reduction is best achieved by optimizing the quantity and mix of all the resources needed to produce excellent outcomes for a patient's medical condition, not by across-the-board reductions in line-item expenses.... View Details
Keywords: Sean Silverthorne
- 01 Dec 2008
- News
Back to the Future
Future has three major premises: The 1970s oil shocks were not anomalies but part of a major transition for energy users and producers; the “externalities” of energy use (its environmental, social, and geopolitical costs) had to be factored in to energy policy; and a... View Details