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  • All HBS Web  (947)
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  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

efficiency benefits of market transactions Download the paper: http://www.hbs.edu/research/pdf/09-091.pdf Leveraging Waste: Implications for Competition and Welfare (revised) Author:Deishin Lee Abstract We study the competitive and... View Details
Keywords: Martha Lagace
  • 13 Mar 2018
  • First Look

March 13, 2018

fields. A sponsor is someone who advocates for a protégé, and in doing so, takes a stake in her success. We use a laboratory experiment to explore two channels through which sponsorship has been posited to increase advancement in a... View Details
Keywords: Sean Silverthorne
  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
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Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
  • 04 Oct 2021
  • What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

(iStockphoto/Rawpixel) The subject of power has a certain intoxicating aura about it. Maybe that’s why I studied and wrote about interorganizational power in channels of distribution while teaching courses in View Details
Keywords: by James Heskett
  • November 1991 (Revised October 1995)
  • Case

Calyx & Corolla

By: Walter J. Salmon and David Wylie
Describes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been... View Details
Keywords: Market Entry and Exit; Transformation; Distribution Channels; Business Startups; Problems and Challenges; Agriculture and Agribusiness Industry; United States
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Salmon, Walter J., and David Wylie. "Calyx & Corolla." Harvard Business School Case 592-035, November 1991. (Revised October 1995.)
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

waste into by-product. In some cases, when the markets for the primary and by-products are "separable," it is optimal to convert only a portion of the waste into by-product and disposing of the rest. In other cases, when the... View Details
Keywords: Martha Lagace
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

highlight an important channel for alleviating financing constraints in small firms but also emphasize the general-equilibrium effects of large-scale interventions, which can lead to lower aggregate outcomes depending on labor View Details
Keywords: by Sean Silverthorne
  • 15 Dec 2003
  • Research & Ideas

The New Global Business Manager

by those three views at the table, and create the process for its debate and resolution. The role of top management is to create channels of engagement and the forums for interaction to facilitate that process, and to put a thumb on the... View Details
Keywords: by Cynthia Churchwell
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details
Keywords: Sean Silverthorne
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

  Publications June 2015 Review of Accounting Studies Speaking of the Short-Term: Disclosure Horizon and Managerial Myopia By: Brochet, Francois, Maria Loumioti, and George Serafeim Abstract—We study conference calls as a voluntary disclosure View Details
Keywords: Sean Silverthorne
  • March 1998 (Revised October 2015)
  • Case

Hamptonshire Express

By: V. G. Narayanan and Ananth Raman
Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions. View Details
Keywords: Marketing Channels; Motivation and Incentives; Performance; Operations; Problems and Challenges; Decision Making; Sales; Demand and Consumers; Media and Broadcasting Industry; Publishing Industry; United States
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Narayanan, V. G., and Ananth Raman. "Hamptonshire Express." Harvard Business School Case 698-053, March 1998. (Revised October 2015.)
  • 15 Jul 2019
  • Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

ecosystem to demystify what capital markets are doing. The key to understanding these varied players is to first understand that financial markets are trying to solve the deep underlying problem of modern... View Details
Keywords: by Dina Gerdeman
  • 08 Oct 2008
  • Research & Ideas

Book Excerpt: A Sense of Urgency

analyze in advance exactly what would happen the day the article came out and what precisely he should do to channel fear, anger, and confusion into a determination to act fast and succeed. The day came. A full-blown crisis was created.... View Details
Keywords: by John P. Kotter
  • 05 May 2009
  • First Look

First Look: May 5, 2009

high switching cost channels are retained with greater frequency. Managerial implications of these findings are discussed, as well as opportunities for future research. Putting Patients First: Social View Details
Keywords: Martha Lagace
  • 13 May 2014
  • First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics include the... View Details
Keywords: Sean Silverthorne
  • 24 Nov 2003
  • Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

framework can serve as the cornerstone of both effective management and sound governance. Key Learnings · A sophisticated governance system is necessary in a complex capitalistic economy to ensure that capital funds the best ideas. The financial system in a... View Details
Keywords: Re: Robert S. Kaplan & Krishna G. Palepu
  • 13 Mar 2005
  • Research & Ideas

The Tricky Business of Nonprofit Brands

of the very nature of their mission and objectives. People feel good about contributing to and participating in helping those in need. Nonprofits provide a channel for them to do so. Q: Is there a downside to such widespread recognition?... View Details
Keywords: by Manda Salls
  • 15 May 2012
  • First Look

First Look: May 15

changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points... View Details
Keywords: Carmen Nobel
  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at the height of the holiday... View Details
Keywords: by Michael C. Jensen
  • March 2021 (Revised August 2022)
  • Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
Citation
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Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
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