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  • 08 Nov 2016
  • First Look

November 8, 2016

approaches on the subject in terms of longitudinal and geographical scope. We suggest that the straightforward association of the general environmental settings of market immaturities and institutional voids with the existence of... View Details
Keywords: Sean Silverthorne
  • November 2003 (Revised March 2004)
  • Case

Marv Tseu at Active Reasoning

By: William A. Sahlman and Christina Darwall
Describes a set of decisions confronting the management team of an early-stage software company. The company has made considerable progress in developing its software but will need additional capital to move forward. Unfortunately, conditions in the capital market are... View Details
Keywords: Applications and Software; Financing and Loans; Capital; Business Startups; Information Technology Industry
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  • Profile

Marla Malcolm Beck

When most high school seniors were thinking about college applications and prom dates, Marla Malcolm Beck was thinking about business. Smart and athletic, Beck played volleyball and softball and she was accepted to the University of... View Details
  • Web

Business Fundamentals Course - CORe | HBS Online

Professionals MBA Applicants Recent Graduate Students Add value to your organization and take your career to the next level with a deeper understanding of essential business concepts. Participating in a Harvard Business School Online... View Details
  • 22 Mar 2017
  • HBS Seminar

Gerald C. Kane, Boston College

  • Web

Business History - Faculty & Research

and traces the evolution of their environmental strategies in response to growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model... View Details
  • July 2001 (Revised October 2002)
  • Case

Centra Software

By: John A. Deighton and Laetitia Pouliquen
Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details
Keywords: Applications and Software; Learning; Emerging Markets; Growth Management; Salesforce Management; Conflict Management; Information Technology Industry; Education Industry
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  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

examines investments made by 13 angel groups across 21 countries. We compare applicants just above and below the funding cutoff and find that these angel investors have a positive impact on the growth, performance, and survival of firms... View Details
Keywords: Sean Silverthorne
  • 16 Oct 2018
  • Blog Post

2 Tips to Beat Imposter Syndrome

“I have written 11 books, but each time I think ‘Uh-oh, they’re going to find out now.  I’ve run a game on everybody, and they’re going to find me out’.”  –Maya Angelou  In my second marketing class ever, only two weeks into my first... View Details
  • 16 Apr 2001
  • Research & Ideas

Strategy and the Internet

applications makes it more difficult to sustain operational advantages than ever. In previous generations of information technology, application development was often complex, arduous, time consuming, and... View Details
Keywords: by Michael E. Porter
  • Profile

Pam Chan

Pam Chan began her career in consumer products, starting with one of the biggest CPG companies in the world, Procter and Gamble. "In school, I knew I wanted to be a marketer involved in brand management and product design," she... View Details
Keywords: CPG; Tech
  • September 1999 (Revised April 2000)
  • Case

Novell: World's Largest Network Software Company

By: Richard L. Nolan
After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details
Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry
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  • July 2001 (Revised December 2001)
  • Case

American Express Interactive

By: Lynda M. Applegate
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
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  • Web

Hiring International Students

employer to first test the US labor market through a variety of standard recruitment methods (see below). The recruitment period lasts from 1 to 6 months and, once complete, the employer submits the labor certification View Details
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation... View Details
Keywords: by Benson Shapiro; Manufacturing
  • 06 Oct 2008
  • Research & Ideas

Updating a Classic: Writing a Great Business Plan

lamebrained the idea. Also, we have difficult factor markets like energy, but that simply means that there are great opportunities for people with ideas for alternative energy. Were I rewriting the article today, I might emphasize the... View Details
Keywords: by Sean Silverthorne
  • 2023
  • Working Paper

Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

of growing importance and has created fresh opportunities for new product development. Pioneering a new application of supervised document classification, we consider over 35,000 new medical devices that came to View Details
Keywords: Sean Silverthorne
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

marriages began with online dates. “[Online dating platforms] are an extremely interesting application of the general question of influence and digital interactions,” he says, with lessons that can apply to other online engagement... View Details
Keywords: by Kara Baskin
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

forthcoming Journal of Medical Internet Research Reimagining Health Data Exchange: An Application Programming Interface-Enabled Roadmap for India By: Balsari, Satchit, Alexander Fortenko MD, MPH, Joaquin A. Blaya PhD, Adrian Gropper MD,... View Details
Keywords: Dina Gerdeman