Publications

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August 2011 (Revised September 2011)
Supplement

The Dannon Company: Marketing and Corporate Social Responsibility (B)

By: Christopher Marquis and Bobbi Thomason

Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait. View Details

Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry

June 2009 (Revised May 2010)
Case

BlackRock Money Market Management in September 2008 (A)

By: Kenneth A. Froot and David Lane

This case highlights the issues around money market mutual funds in the financial crisis of 2008. View Details

Keywords: BlackRock; Mutual Funds; Money Market; Investment Management; Bank Runs; 2008 Financial Crisis; Government Intervention In The Markets; GRG; Financial Management; Investment Funds; Crisis Management; Government and Politics; Financial Crisis; Financial Services Industry

Educators

Web

Inequality | Institute for Business in Global Society

Inequality Longstanding inequalities based on race, gender, and other characteristics continue to present serious challenges, both in the workplace and in broader society. In partnership with the HBS Race,... View Details

June 1984 (Revised July 1985)
Background Note

The Marketing Process

By: Benson P. Shapiro

Describes and explains the marketing process and its six phases: implementation, programming, allocating and budgeting, analysis and research, marketing planning, strategy formulation, and monitoring and auditing. View Details

Keywords: Marketing

Educators

21 Jun 2016
Other Presentation

Defining Innovative Approaches to Inclusive and Sustainable Economic Growth

By: Michael E. Porter

Nestle's CSV global forum entitled 'Investing in Sustainable Development in Africa,' brought together business, civil society and government leaders from Africa and beyond to discuss a range of key topics affecting the African continent. This video clip highlights some... View Details

Keywords: Society; Africa; Shared Value; Côte D'Ivoire; Civil Society or Community; Environmental Sustainability; Economic Growth; Africa

Read Now

1985
Book

Marketing Management: Principles, Analysis and Applications

By: B. P. Shapiro, R. J. Dolan and J. Quelch

Keywords: Marketing; Management; Theory

1995
Book

Global Marketing Management: Cases and Readings

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett

Keywords: Globalization; Marketing; Management

Article

Measuring Market Orientation: A Generalization and Synthesis

By: R. Deshpande and J. U. Farley

Keywords: Measurement and Metrics; Markets

Web

Climate Change | Institute for Business in Global Society

Climate Change Businesses today are increasingly expected to play a leading role in mitigating the worst effects of climate change and in creating a more sustainable economy. Find the latest thinking and... View Details

September 2006 (Revised November 2007)
Exercise

Market Making Exercise

By: Malcolm P. Baker

Students make a market in a new security, posting bid and offer prices and quantities for a new derivative security. View Details

Keywords: Financial Instruments; Financial Markets; Price

04 Sep 2024
News

Harvard Business School Announces 2024-2025 Institute for Business in Global Society Fellows

July 1984 (Revised June 1985)
Background Note

Legal and Ethical Aspects of Marketing

By: Benson P. Shapiro

Keywords: Marketing; Ethics; Law

04 Oct 2013
Working Paper Summaries

Imperfect Information, Patent Publication, and the Market for Ideas

Keywords: by Deepak Hegde & Hong Luo; Legal Services

2009
Article

Marketing and Innovations Management: An Integrated Perspective

By: Elie Ofek and Olivier Toubia

Keywords: Marketing; Innovation and Invention; Management; Integration; Perspective

03 Oct 2006
Working Paper Summaries

Cartels and Competition: Neither Markets nor Hierarchies

Keywords: by Jeffrey Fear

October 19, 2021
Article

The Facebook Trap

By: Andy Wu

Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest... View Details

Keywords: Business And Society; Mission and Purpose; Network Effects; Value Creation; Corporate Accountability; Strategy