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Show Results For
- All HBS Web
(678)
- News (74)
- Research (533)
- Events (3)
- Multimedia (3)
- Faculty Publications (331)
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- 08 Apr 2008
- First Look
First Look: April 8, 2008
marketing activities should it undertake to reinvigorate its brand? Is it meeting the needs of all segments of Chinese consumers? Should it? Purchase this case:... View Details
Keywords: Martha Lagace
- 28 Oct 2024
- Op-Ed
Latino Voters Have Grown More Politically Divided. That’s Not Surprising.
John Judis and Ruy Teixeira heralded a new age of US politics in their 2002 book, The Emerging Democratic Majority. The book predicted that the growing Latino population, coupled with a clear Democratic lead in many other growing segments... View Details
- 02 Jan 2019
- What Do You Think?
SUMMING UP: Do We Need an Artificial Intelligence Czar?
incompetent entrepreneur that wants to steal from the better firm and distort the market is accountable only to his bank account and ethics. So we need someone capable enough to make sure markets remain free... View Details
- 25 Oct 2016
- First Look
October 25, 2016
can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a wide array of domains (video... View Details
Keywords: Sean Silverthorne
- 04 Jan 2012
- What Do You Think?
Income Inequality: What’s the Right Amount?
achievement'" (Dennis Nelson); "the level that does not allow segments of activity to capture regulators or regulations while also ensuring support for the disadvantaged and those in poverty" (Peter Bowie); one that... View Details
Keywords: by Jim Heskett
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
access capital” Historically, this segment of the market has been small compared to the $700 billion in small business bank credit assets. But since the onset of the financial crisis, and particularly during... View Details
- 16 Aug 2016
- First Look
August 16, 2016
concentrated, with five sellers responsible for nearly half of net selling. This concentration leads to market fragility—losses at the largest sellers have an outsized impact on CDS pricing. These findings suggest a high degree of... View Details
Keywords: Sean Silverthorne
- 30 Nov 2016
- Op-Ed
Where Could More Regulation Help Small Businesses? Online Lending.
addressable market of $280 billion. That’s music to the ears of small businesses. Indeed, our research shows a sizeable credit gap exists for small businesses, particularly for loans under $100,000, which is the size that over 60 percent... View Details
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
professors weigh in with their views on leadership in action. Clay Christensen’s Milkshake Marketing (20,015) About 95 percent of new products fail. The problem often is that their creators are using an ineffective View Details
- 23 Jun 2009
- First Look
First Look: June 23
2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including the following: developing View Details
Keywords: Martha Lagace
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
into an underserved market by allowing clients to invest as little as $5,000. Wealthfront doesn’t even charge a fee for assets of less than $10,000—and even after that charges a 0.25 percent fee, as opposed to fees of 2 to 3 percent by... View Details
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
removing client-sensitive information, we develop 'knowledge objects' by pulling key pieces of knowledge such as interview guides, work schedules, benchmark data, and market segmentation analyses out of... View Details
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
expensive process of selling and marketing to schools, said Kim, whereby every sale is done in person. Kalliarekos commented on the massive confusion about the industry in general. "Is there an education industry?" he asked,... View Details
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two... View Details
Keywords: by Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 09 Feb 2016
- First Look
February 9, 2016
formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the... View Details
Keywords: Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
competitor to boost sales, become #1 in a niche market segment, and achieve economies of scale. He is struggling with whether the deal makes strategic sense given forecasts that this niche segment is... View Details
Keywords: Martha Lagace
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Books. Before Penguin was founded by Allen Lane in 1935, serious literature—"good books"—was expensive and bound in hardcover; only lurid fiction was sold in paperback. "The good books were out of reach of all but the wealthy View Details
- 23 Sep 2014
- First Look
First Look: September 23
that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and business at their core. In this paper we distinguish between two... View Details
Keywords: Sean Silverthorne
- 29 Jan 2008
- First Look
First Look: January 29, 2008
outside directors implementing MV shareholder proposals reap the benefits of their responsiveness in the directors market through a higher likelihood of retaining their Board seat and a higher increase (or lower decrease) in the number of... View Details
Keywords: Martha Lagace