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Show Results For
- All HBS Web
(658)
- News (78)
- Research (520)
- Events (3)
- Multimedia (3)
- Faculty Publications (318)
- 01 Apr 1998
- News
Snapshot: Gary DiCamillo, Polaroid's CEO
DiCamillo notes, will be transposing some of the company's formidable technological know-how to the newer segments of the market and offering digital products that fit the user-friendly Polaroid tradition.... View Details
Keywords: Nancy O. Perry
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the... View Details
- Fast Answer
Black Business Leaders and Entrepreneurship
Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. ... View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
delivered to my house tonight, where it will be set up and ready to go. Lal: Furniture is often sold that way today. It's a showroom where your order is customized and delivered in six weeks. Q: What retail segments are most vulnerable to... View Details
- 1996
- Article
A Segment-Level Model of Category Volume and Brand Choice
By: William R. Dillon and Sunil Gupta
Dillon, William R., and Sunil Gupta. "A Segment-Level Model of Category Volume and Brand Choice." Marketing Science 15, no. 1 (1996): 38–59.
- November 2000 (Revised April 2001)
- Case
CMR Enterprises
By: Das Narayandas and Mary N. Caravella
Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces... View Details
Keywords: Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry
Narayandas, Das, and Mary N. Caravella. "CMR Enterprises." Harvard Business School Case 501-012, November 2000. (Revised April 2001.)
- 01 Oct 1997
- News
Terence P. Stewart
these are grievances that demand redress," he emphasizes, "not deferential surrender to 'market forces.'" Seated at a conference table in his downtown office, the tall, soft-spoken Stewart explains, "Some people believe that if a segment... View Details
Keywords: Garry Emmons
- Fast Answer
Challenges and Opportunities in the Restaurant Industry
financial fundamentals for valuation; equity research and investment firm data; For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Industry and View Details
- 01 Feb 2002
- News
If You're #1, Watch Out
Where the Money Will Be," an article published in the November 2001 Harvard Business Review. "In markets where product performance is outstripping customer need, the market leader is vulnerable," write... View Details
- 01 Feb 1999
- News
HBS Alumni Association Board of Directors: President's Report
through an evaluation of the School's current marketing strategy, including the vehicles used to communicate with alumni. The committee agreed that while the School has a comprehensive and valuable array of services for its graduates, a... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
existing consumers, and their market conditions, were as similar as possible, we compared repurchase rates between consumers who started buying online right before the pandemic (between January 1 and March 14) and those who started buying... View Details
- Profile
Jeff Nelson
says. “For years, our mission had been to give all segments of society access to housing. Now we wondered, is home ownership a realistic goal for everyone? Are we helping people or setting them up to fail?” In his two-year rotation... View Details
- 15 Aug 2017
- News
The Category Kingmaker
Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of... View Details
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 01 Mar 2008
- News
Alumni Books
four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking... View Details
- February 2022
- Teaching Note
Borusan CAT: Monetizing Prediction in the Age of AI
By: Navid Mojir
Teaching Note for HBS Case No. 521-053. View Details
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender... View Details
- Web
Global Trade, Capital and National Institutions - Course Catalog
have different allocations and distributive effects. Indeed, rising inequality, the weak labor market performance for workers at the lower end of the skill spectrum, the Global Financial Crisis of 2008-2009, the COVID pandemic, wars,... View Details
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)