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Show Results For
- All HBS Web
(1,465)
- People (1)
- News (354)
- Research (990)
- Events (4)
- Multimedia (1)
- Faculty Publications (356)
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent... View Details
Keywords: by John Quelch
- 13 Jul 2009
- Research & Ideas
Diagnosing the Public Health Care Alternative
U.S. Senator) Tom Coburn (R-OK) argue against a government-run public market for health insurance. Reform must include incentives for entrepreneurship and innovation, which only a private market could... View Details
- 05 Dec 2023
- Research & Ideas
Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales
can mean listings linger on the market longer, the authors note. “Maybe it doesn’t really get you to say, ‘Oh, now I really like that house,’ but it’s going to help you to be like, ‘Oh, I don’t like this one, so I won’t bother to go and... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
habits of consumers. How about the habits of marketers? How open are marketers to trying these new methods of attracting customers? A: Marketers have a number of beliefs and... View Details
Keywords: by Martha Lagace
- 28 May 2024
- In Practice
Job Search Advice for a Tough Market: Think Broadly and Stay Flexible
short run and perseverance is rewarded.” Returns and attractive exits are higher for startups formed during these periods in history. Overall, I emphasize that students need to be patient. Good jobs are out there to be had. All it takes... View Details
Keywords: by Rachel Layne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
principal can set its payment delay to deter bad-type agents and to attract solely or primarily good-type agents. Through the savings from excluding bad agents, the principal can increase its profits while offering increased payments to... View Details
Keywords: Martha Lagace
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
makes them important partners for retail companies seeking to attract and retain talent. What Students Want HBS student interest in retail has remained steady over the past five years with approximately 3% of the class joining the... View Details
Keywords: Consumer Products / Retail
- 07 Jan 2008
- Research & Ideas
Pursuing a Deadly Opportunity
There is a market for everything—even dead bodies. Medical students use cadavers to gain experience, and their future patients are better off for it. Traditionally, cadavers have been obtained through university programs, but now... View Details
- October 2013
- Article
Corporate Venturing
By: Josh Lerner
For decades, large companies have been wary of corporate venturing. But as R&D organizations face pressure to rein in costs and produce results, companies are investing in promising start-ups to gain knowledge and agility. The logic of corporate venturing is... View Details
Keywords: Venture Capital; Knowledge Acquisition; Corporate Strategy; Research and Development; Business Startups; Innovation and Invention
Lerner, Josh. "Corporate Venturing." Harvard Business Review 91, no. 10 (October 2013): 86–94.
- Web
Courses - Entrepreneurship
under conditions of profound uncertainty and do so while balancing great risks against potentially attractive rewards. Moreover, they operate without the benefit of well-defined processes for making such choices and with few resources. As... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been plagued by frictions: it is hard for a lender to determine which... View Details
Keywords: Dina Gerdeman
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- 19 Jan 2011
- First Look
First Look: Jan. 18
Financial Economics (forthcoming). Abstract This study identifies the effect of a key cultural dimension—egalitarianism—on a set of international investment outcomes. Egalitarianism expresses a society's cultural orientation with respect to intolerance for abuses of... View Details
Keywords: Sean Silverthorne
- Web
Podcast - Business & Environment
Europe’s EV auto manufacturers. They'll discuss Northvolt’s efforts to build government partnerships, hire the right people, and attract financing in order to scale rapidly. Guest/Host: Brian Kenny, Chief View Details
- March 2025
- Teaching Note
Seattle's Climate Pledge Arena: Ticket to a Greener Future
By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details
- Web
Business, Government & the International Economy - Faculty & Research
than an analysis of the official Bourse or its state-authorized brokers would suggest. Most financial transactions occurred on an illegal yet tacitly tolerated curb market called the coulisse, which played a vital role in expanding View Details
- Web
Harvard Business School Online Courses & Learning Platforms
Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Now Offering Launching Tech Ventures On-Demand – Start... View Details
- 26 Jul 2024
- Research & Ideas
Why Great Ideas Get Stuck in Universities
commercial hindrance. A recent study of more than 500 biomedical startups suggests that ventures rooted in the core research of their founders have a more challenging time reaching key measures of success, such as raising capital or View Details
- 21 Nov 2023
- Op-Ed
The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?
In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
- 10 Dec 2007
- HBS Case
One Laptop per Child
China, planned to use its network of 5,000 dealers to sell the laptops." It wasn't just PC makers that were attracted to this new market. Chip giant Intel did not want to relinquish a potentially lucrative View Details