Publications

Teaching Interest

Product Management 101 & 102

By: Julia B. Austin

Julia previously taught Product Management 101 & 102 (PM 101/102). This is a two-semester project-based course that uses a learning-by-doing approach to build basic product management skills. Students evaluate user needs and specify functional requirements... View Details

March 2000 (Revised August 2000)
Background Note

Transition to General Management Website

By: David A. Garvin and Jeffrey Berger

Describes the transition from functional to general management. Describes the distinctive challenges of the general manager's job as well as how best to manage the short-term results of assuming a position as general manager. View Details

Keywords: Transition; Business or Company Management; Managerial Roles; Outcome or Result; Problems and Challenges

September 1996
Background Note

Some Thoughts on Career Management

By: William A. Sahlman

A view of career management for people interested in starting or playing a major role in an entrepreneurial venture is presented. View Details

Keywords: Business Ventures; Entrepreneurship; Personal Development and Career

June 1991 (Revised September 1996)
Case

Human Resource Management at American Airlines

American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details

Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States

Time management is a group endeavor. Harvard Business School Professor Leslie Perlow shares how the payoff goes far beyond morale and retention. View Details

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America

Research Summary

Global Strategic and Management Challenges

By: Michael Y. Yoshino

Michael Y. Yoshino is conducting an exploratory study designed to identify, and develop an understanding of, the strategic and management challenges facing major corporations located in the ASEAN countries as they achieve rapid growth and global expansion. He is also... View Details

Research Summary

Customer Management in Business-to-Business Markets

By: Das Narayandas

Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details

Article

Total Cost Control in Project Management via Satisficing

By: Joel Goh and Nicholas G. Hall

We consider projects with uncertain activity times and the possibility of expediting, or crashing, them. Activity times come from a partially specified distribution within a family of distributions. This family is described by one or more of the following details about... View Details

Keywords: Project Management; Time And Cost Control; Robust Optimization; Satisficing; Linear Decision Rule; PERT; Management; Cost Management; Projects

Find at Harvard

09 May 2017
What Do You Think?

Should Management Be Primarily Responsible to Shareholders?

Summing Up How Do We Encourage CEOs to Manage for Sustainability? Important forces encourage short-term perspectives among managers as well as investors today. These include governance biases, tax policies,... View Details

Keywords: by James Heskett

January 1993 (Revised September 1993)
Background Note

Managing Information: The IT Architecture

Information is a critical resource in the information economy and Information Technology (IT) enables information to be managed as a strategic resource. However, IT is extremely complex and fast-changing. As a result, the general manager cannot leave IT decisions... View Details

Keywords: Strategy; Information Technology

16 Dec 2014
News

Why Top-Down Management Doesn’t Work in the Fight Against Ebola

Keywords: management; ebola; government; leadership; teaming; collaboration; crises; Health, Social Assistance; Government; Colleges, Universities, and Professional Schools; Educational Services

June 2001 (Revised February 2005)
Background Note

Creative Destruction of Industrial Age Management Principles and Creative Construction of Information Age Management Principles

By: Richard L. Nolan

Traces the creative destruction of industrial age management principles and creative construction of new management principles more appropriate for the information age. Includes self-administered questionnaire to permit managers to assess the status of the... View Details

Keywords: Transformation; Disruptive Innovation; Goals and Objectives; Management Analysis, Tools, and Techniques; Personal Development and Career; System; Information Technology

Find at Harvard

July 1989 (Revised June 1993)
Case

American Airlines, Inc.: Revenue Management

Begins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal... View Details

Keywords: Competition; Revenue; Air Transportation Industry

May 3, 2023
Article

What Top-Performing Sales Managers Do Differently

By: Mike Schultz and Frank V. Cespedes

Sales managers hire reps, influence their training, provide (we hope) feedback and so reinforce good selling behaviors, and are key in the execution of growth and change initiatives. In a study of more than 1,000 sales managers and sellers across industries, we found... View Details

Keywords: Management Practices and Processes; Sales; Performance Effectiveness

Read Now

14 May 2009
Sharpening Your Skills

Sharpening Your Skills: Managing Teams

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered How does a team leader win the confidence of the group? What's the best method for developing team goals?... View Details

Keywords: Re: Multiple Faculty

Video

Kevin Sharer on Process in Management | Management Essentials

May 1993
Background Note

Managing International Alliances: Conceptual Framework

Provides an overview of key issues on management of international alliances, including: 1) the logic of collaboration; 2) selecting partners; 3) structuring alliances; 4) alliance networks; 5) alliance dynamics; 6) limits to alliances; and 7) the role of governments. View Details

Keywords: Management; Alliances; Globalization