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  • 13 Jan 2015
  • First Look

First Look: January 13

brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising... View Details
Keywords: Sean Silverthorne
  • 17 Feb 2010
  • First Look

First Look: Feb. 17

  Working PapersThe Evolution of Science-Based Business: Innovating How We Innovate Author:Gary P. Pisano An abstract in unavailable at this time. Download the paper: http://www.hbs.edu/research/pdf/10-062.pdf   PublicationsTargeted View Details
Keywords: Martha Lagace
  • 17 Aug 2015
  • Research & Ideas

Who is Boss in the Sharing Economy?

When is a company not a company? A modern-day Zen koan, maybe, but the evidence is all around us—Airbnb, Elance-oDesk, Handy, HourlyNerd, TaskRabbit, Uber. These businesses seem much more like conglomerations of independent professionals... View Details
Keywords: by Michael Blanding; Service; Technology
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal—and inexpensive—chance to trade stock, apply for a loan, buy insurance, or pay a bill, traditional... View Details
Keywords: by Susan Young
  • 29 Feb 2016
  • HBS Case

Bigbelly's Big Bet on the Digital Trash Can

more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program is a partnership with... View Details
Keywords: by Michael Blanding; Energy
  • December 2004 (Revised December 2005)
  • Case

Nectar: Making Loyalty Pay

By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
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  • 15 Mar 2021
  • Office Hours

Readers Ask: What's the Next 'Big Thing' in Finance?

savvy consumer, keep your eyes and ears open, because big companies will always be advertising to you, whether you realize they are or not. "You squat every day, and your life will be better." Question: Are... View Details
Keywords: by Kristen Senz; Financial Services
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

and suggests that corporate diversification can serve an important insurance function for investors. Download the paper: http://www.hbs.edu/research/pdf/10-101.pdf The Psychological Costs of Pay-for-Performance: Implications for Strategic Compensation Authors:Ian... View Details
Keywords: Sean Silverthorne
  • 03 Nov 2003
  • Research & Ideas

Making Money Making Movies

the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment marketers who want to ensure a film's success overseas? How important is View Details
Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

Edward W. Carter Professor of Business Administration, provide insights into the next generation of social networks, and what kind of network they'd build with unlimited funding. Q: How native is advertising to the social media space? Is... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

online travel company Expedia's US business. Joe was previously a Web analytics maven-and he still is-but his data-based problem-solving approaches have led to a variety of impressive promotions. Many of the Expedia investigations involve... View Details
  • 28 Oct 2014
  • First Look

First Look: October 28

to do so. He has an offer from Havas, a leading global advertising company interested in acquiring V&S, which would give V&S access to unprecedented resources. However, Winsor and the V&S team... View Details
Keywords: Carmen Nobel
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China in late 2005. The transaction... View Details
Keywords: Sean Silverthorne
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

  Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple... View Details
Keywords: Martha Lagace
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

Best Employees Many companies hand out awards such as "employee of the month," but do they work to motivate performance? Not really, says Ian Larkin. In fact, they may turn off your best employees altogether. Power Posing: Fake... View Details
Keywords: by Staff
  • 13 Mar 2017
  • Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

attractive one first or second?” Note to readers: As they continue their research, Ferreira and Goh would like to team up with retailers to test their models in real-world settings. If you think your company might benefit from empirical... View Details
Keywords: by Carmen Nobel; Retail; Fashion
  • 23 Oct 2012
  • First Look

First Look: October 23

paper: http://www.whatworksforamerica.org/ideas/inflection-point-new-vision-new-strategy-new-organization/ Customer-Driven Misconduct: How Competition Corrupts Business Practices Authors:Victor Manuel Bennett, Lamar Pierce, Jason A.... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

friends and acquaintances and reconnect with faces from the past. First college students, then Millennials, and soon after, their parents and grandparents were drawn in by the allure of this pioneering social network that effectively shrank the world down to a portable... View Details
Keywords: by Mikolaj Piskorski
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details
Keywords: by Martha Lagace
  • 17 Dec 2001
  • Research & Ideas

Venture Capital: Hot Markets and Current Industry Trends

Capital Partners. "A lot of noise has been eliminated. The people I deal with are true believers." His company is "not looking for quick flips. We're willing to roll up our sleeves." The growing field of photonics will... View Details
Keywords: by Julia Hanna

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