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- All HBS Web
(970)
- News (180)
- Research (608)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
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- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
attractive one first or second?” Note to readers: As they continue their research, Ferreira and Goh would like to team up with retailers to test their models in real-world settings. If you think your company might benefit from empirical... View Details
- 13 May 2014
- First Look
First Look: May 13
self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program that monitored advertisements directed to children. However, the program did not stipulate which products View Details
Keywords: Sean Silverthorne
- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By:... View Details
Keywords: Sean Silverthorne
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
Capital Partners. "A lot of noise has been eliminated. The people I deal with are true believers." His company is "not looking for quick flips. We're willing to roll up our sleeves." The growing field of photonics will... View Details
Keywords: by Julia Hanna
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
friends and acquaintances and reconnect with faces from the past. First college students, then Millennials, and soon after, their parents and grandparents were drawn in by the allure of this pioneering social network that effectively shrank the world down to a portable... View Details
Keywords: by Mikolaj Piskorski
- 17 Aug 2015
- Research & Ideas
Who is Boss in the Sharing Economy?
When is a company not a company? A modern-day Zen koan, maybe, but the evidence is all around us—Airbnb, Elance-oDesk, Handy, HourlyNerd, TaskRabbit, Uber. These businesses seem much more like conglomerations of independent professionals... View Details
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
In fact, because it is no longer cool to be American, the price premium may even turn into a deficit, squeezing Brand America's profit margins. Q: What about the ability of U.S. companies to recruit talent and cultivate overseas partners?... View Details
Keywords: by Sean Silverthorne
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment marketers who want to ensure a film's success overseas? How important is View Details
- 20 Sep 2016
- First Look
September 20, 2016
approach to work than, traditional advertising agencies, and Lebowitz and his colleagues wanted to maintain these intangible elements as the company evolved. But was this incompatible with his business... View Details
Keywords: Sean Silverthorne
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
gone. "You still see big companies like Spotify, but what's their source of power?" Asked Oberholzer-Gee. "Network effects. Now, we pair lots of ears with lots of advertisers and we create a different form... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
the viewers’ attention and held it, with the right mix of attention to both the products and the company behind them. Quick quiz: Which advertiser had the most commercials? Answer: NBC. The host network used... View Details
- 27 Feb 2006
- Research & Ideas
Corporate Values and Employee Cynicism
execute this study? How did you choose Maverick as a research site? Was the company open to this kind of study? Sandra Cha and Amy Edmondson: Hypocrisy was not at all on our minds when we started the research. Our initial interest in this... View Details
Keywords: by Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508041 MINI USA: Finding a New Advertising Agency (B) Harvard Business School Supplement 508-042 Supplements the (A) case. Purchase this supplement:... View Details
Keywords: Martha Lagace
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
television. He sponsored the famed, and infamous, quiz show The $64,000 Question in 1955. It is difficult, so many years later, to realize what a radical departure television advertising was for a man and a View Details
Keywords: by Richard S. Tedlow
- 17 Feb 2010
- First Look
First Look: Feb. 17
Working PapersThe Evolution of Science-Based Business: Innovating How We Innovate Author:Gary P. Pisano An abstract in unavailable at this time. Download the paper: http://www.hbs.edu/research/pdf/10-062.pdf PublicationsTargeted View Details
Keywords: Martha Lagace
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees.... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
Francisco 49ers football team, and Grousbeck, CEO of the Boston Celtics basketball franchise. The fund focuses on sports media content, an industry headed to $60 billion in revenue, according to the Causeway partnership. Higgins says the industry encompasses... View Details
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
company that reflects their personal values, U2 also provides a model. "Any CEO who thinks his or her job is primarily about maximizing shareholder value is living in the past," Koehn says. "The game of what kind of capitalism will define... View Details
- 15 Mar 2021
- Office Hours
Readers Ask: What's the Next 'Big Thing' in Finance?
savvy consumer, keep your eyes and ears open, because big companies will always be advertising to you, whether you realize they are or not. "You squat every day, and your life will be better." Question: Are... View Details
- 20 Mar 2013
- Research & Ideas
How CEOs Sustain Higher-Ambition Goals
he had to handle the situation carefully so the company wouldn't set a precedent, and he was able to announce on Twitter that he had solved the student's problem. "We got 30 million impressions in two days," he said. "How much View Details
Keywords: by Dina Gerdeman