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  • 17 Feb 2009
  • Research & Ideas

What’s Good about Quiet Rule-Breaking

to manage. A key assumption is that middle management exercises proper judgment in selectively exhibiting leniencies. Moral gray zones therefore rely on trust, at all levels, and might not be appropriate in all contexts. Strong... View Details
Keywords: by Martha Lagace
  • 31 Jul 2006
  • Research & Ideas

When Not to Trust Your Gut

School of Management have argued that we make decisions using two different lenses: the insider lens and the outsider lens. A negotiator typically uses an insider lens for making judgments when deeply immersed in a particular context or... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
  • April 2024 (Revised July 2024)
  • Case

Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight-Loss Drugs

By: Joseph L. Badaracco, Tom Quinn and John Schultz
Danish pharmaceutical company Novo Nordisk was owned by a charitable foundation, and since its founding in the 1920s had focused on producing insulin to treat diabetes. In 2017, however, it released Ozempic, a diabetes treatment with the revolutionary side effect of... View Details
Keywords: Cost vs Benefits; Decisions; Judgments; Values and Beliefs; Global Strategy; Health Care and Treatment; Patents; Growth and Development Strategy; Growth Management; Product Positioning; Supply and Industry; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Opportunities; Social Issues; Equality and Inequality; Pharmaceutical Industry; Health Industry; Denmark; United States; Europe; China; India; Middle East; North Africa
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Badaracco, Joseph L., Tom Quinn, and John Schultz. "Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight-Loss Drugs." Harvard Business School Case 324-114, April 2024. (Revised July 2024.)
  • 24 Jun 2014
  • First Look

First Look: June 24

participants prefer borrowing less when a free formal savings account is available. Take-up patterns suggest that requests by others for participants to share their resources may be a key obstacle to saving. Download working paper: http://ssrn.com/abstract=2451036... View Details
Keywords: Sean Silverthorne
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

Context Affects Choice By: Thomadsen, Raphael, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, and Wendy Wood Abstract—Due to its origins in the literature on View Details
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

of their ethical blind spots. Ethical judgment is learned and cultivated over the course of a career, but it begins with an understanding of one's personal values. Since many management students, especially those at leading business... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2005
  • Research & Ideas

How to Put Meaning Back into Leading

a more significant impact on performance. In fact, if one reads the leading scholarly journals, such a judgment seems to have been made; there is remarkably little work within the academy on leadership. However, we believe that drawing... View Details
Keywords: by Martha Lagace
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

PublicationsEstimating Demand Uncertainty Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management 9, no. 4 (fall 2007) Abstract... View Details
Keywords: Martha Lagace
  • February 2021
  • Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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Bussgang, Jeffrey J., and Amy Klopfenstein. "Soofa: Displaying the Right Path?" Harvard Business School Teaching Plan 821-055, February 2021.
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

their weekly Starbucks allowance to fund you. It lowers the barrier for entry for innovators to go from prototype to small-scale production. The second thing it does: It changes the selection process. Before, we relied on the judgment of... View Details
Keywords: by Dina Gerdeman
  • 10 Dec 2012
  • Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

know how to value their own information," John says. "Because of this uncertainty about what the value of privacy is, people don't know when to value their information or how to care about it. And as a consequence, when people are uncertain, their View Details
Keywords: by Carmen Nobel
  • 20 Apr 2010
  • First Look

First Look: April 20

works published on their economic history. (When) Are Religious People Nicer? Religious Salience and the 'Sunday Effect' on Pro-social Behavior Author: Deepak Malhotra Publication: Judgment and Decision Making (in press) Abstract Prior... View Details
Keywords: Martha Lagace
  • 05 Jul 2006
  • First Look

First Look: July 5, 2006

these judgments are typically justified in race-neutral terms that effectively mask the biasing effects of race. The psychological processes underlying these tendencies are discussed, as are practical implications for the legal system. View Details
Keywords: Sean Silverthorne
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

control on the part of the primary agent. Experiment 2B indicates that reflective moral judgment is sensitive to indirect agency, but only to the extent that indirectness signals reduced foreknowledge and/or control. Experiment 3... View Details
Keywords: Martha Lagace
  • January 2013
  • Case

Cabot Corporation: The Fuel Cell Decision (A)

By: Willy Shih and Ying Zhou
Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details
Keywords: Technical Decision-making; Decision-making Process; Fuel Cells; Decision Choices and Conditions; Decisions; Judgments; Business Plan; Business Exit or Shutdown; Energy Generation; Energy Sources; Innovation and Management; Innovation Strategy; Technological Innovation; Research and Development; Science-Based Business; Commercialization; Technology Industry; Manufacturing Industry; Massachusetts; United States
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Shih, Willy, and Ying Zhou. "Cabot Corporation: The Fuel Cell Decision (A)." Harvard Business School Case 613-066, January 2013.
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

basic ways: Decision calculus: Knowledgeable people use their judgment in a systematic way to predict how consumers will respond to actions. Experiments: The company trials different marketing actions, either in the field or in a lab, on... View Details
Keywords: by Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

when they were randomly assigned to wear them (Experiment 1b). Experiment 2 shows that the effects of wearing counterfeit sunglasses extend beyond the self, influencing judgments of other people's unethical behavior. Experiment 3... View Details
Keywords: Martha Lagace
  • 01 Oct 2013
  • First Look

First Look: October 1

decision making, and judgments in carrying out the work of the modern corporation. A most fortuitous event in starting the project was the engagement of our research assistant who has a theater academic background and experience as a... View Details
Keywords: Sean Silverthorne
  • 19 Nov 2007
  • Lessons from the Classroom

Teaching The Moral Leader

force students to consider and articulate their own moral positions, the judgments they make of the characters and their actions. Most of us treat our own moral views as both obvious and self-evident—the only reasonable response that... View Details
Keywords: by Sarah Jane Gilbert; Education
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