Publications

June 2002
Background Note

Complexity Theory and Negotiation

By: Michael A. Wheeler and Gillian Morris

This case highlights an application of current thoughts in complexity science to negotiation theory. It emphasizes a provocative approach that questions much of traditional negotiation research thus far. The case explains the roots of complexity science and some broad... View Details

Keywords: Complexity; Negotiation Tactics; Outcome or Result; Interpersonal Communication

Educators

09 Jul 2015
News

How to Get the Most Out of a Conference

January 1996
Background Note

National Cultures and Work-Related Values: The Hofstede Study

People from different national cultures often operate under different assumptions about what is appropriate behavior. In organizational settings, these cultural differences in underlying assumptions can significantly affect interactions when individuals from various... View Details

Keywords: Behavior; Organizations; Attitudes; Cross-Cultural and Cross-Border Issues; Computer Industry

Educators

12 Mar 2021
News

5 questions for Tim Fernholz, Sara Seager, Stan Veuger, and Matt Weinzierl on US space exploration

17 Nov 2020
Video

New Founder Series: Customer Discovery

03 Oct 2014
Video

HBX Live Overview

12 PM – 1 PM EST, 24 Feb 2021
Virtual Programming

"Moderna" Case Discussion with CEO Stéphane Bancel

Join Professor Karim Lakhani for an interactive discussion of the new Moderna case, joined by Moderna CEO Stéphane Bancel (MBA 2000, AMP 170). This timely case explores how a company builds a digital organization and leverages artificial intelligence and other digital... View Details

Research Summary

Financial Regulation and the Japanese Banking Crisis of the 1990s

As part of a long-term research interest in financial regulation and the role of the Ministry of Finance, Ulrike Schaede has studied various segments of Japan's financial markets to understand better the interaction between regulators and regulatees. This includes... View Details

30 Mar 2021
News

The message Microsoft is sending to managers after a decline in team connectedness

2007
Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web

09 Nov 2018
News

Google Reportedly Is Doubling Its Footprint in New York City. Here's What That Means for Your Business

Research Summary

Antitrust in the new economy

The objectives of this project are threefold: (1) identify the computational, managerial, and legal issues that interact and make antitrust compliance difficult in the context of B2B exchanges; (2) examine the computational difficulties and policy implications of... View Details

2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry

April 2011 (Revised February 2013)
Background Note

How Government Debt Accumulates

By: Dante Roscini and Jonathan Schlefer

This note discusses the economics of government-debt accumulation. Fiscal deficits are only part of the picture; other factors include the level of debt as a percent of nominal GDP; the interest rate; the inflation rate; the growth rate; and changes in the exchange... View Details

Keywords: Government and Politics; Borrowing and Debt

Educators

28 Dec 2018
News

Answering a quick video call to help a blind person is ‘so awesome’

05 Oct 2016
News

There’s a Word for Using Truthful Facts to Deceive: Paltering

March 31, 2023
Article

What Is the Optimal Pattern of a Customer Journey?

By: Julian De Freitas

Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details

Keywords: Consumer Behavior; Customers; Brands and Branding

May 2024
Supplement

HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery

The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details

Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States