Publications
Publications
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- All HBS Web
(2,178)
- Faculty Publications (518)
- September 2000 (Revised November 2002)
- Case
Amazon.com: 1994-2000
By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
- August 2000
- Case
Alison Brown of Compass Records
By: Teresa M. Amabile and Amy Blitz
Highly acclaimed recording artist, banjo player, and jazz/blue grass composer Alison Brown has used her artistic experience and MBA-based business savvy to found a successful independent record company with bassist/husband Garry West. Representing a stellar roster of... View Details
- July 2000 (Revised July 2001)
- Case
Sycamore Networks
By: Joseph B. Lassiter III and Daniel J. Green
Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details
- July 2000 (Revised August 2000)
- Case
AllHerb.com: Evolution of an E-tailer
By: Teresa M. Amabile and Christina L. Darwall
Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details
- June 2000 (Revised September 2000)
- Case
Amazon.com: Exploiting the Value of Digital Business Infrastructure
By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
- March 2000
- Case
Heartport, Inc.
By: Gary P. Pisano and Shoshana Dobrow
Heartport, an entrepreneurial medical device maker, has introduced several innovative systems for conducting less-invasive cardiac surgery. Despite initially high expectations, the company has struggled to get its technology adopted by cardiac surgeons. The company's... View Details
- February 2000 (Revised August 2000)
- Case
Priceline WebHouse Club
By: Thomas R. Eisenmann and Jon K Rust
Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices... View Details
- February 2000 (Revised October 2000)
- Case
Open Market, Inc.: The E-Commerce Wars
By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details
- February 2000 (Revised November 2002)
- Case
QuickenInsurance: The Race to Click and Close (A)
ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details
- December 1999
- Case
Sun Microsystems, Inc. (A): An Enterprise of Change
By: Rosabeth M. Kanter and Jane Roessner
In 1999, Sun Microsystems, Inc., was claiming a leadership position in the burgeoning world of e-commerce and networking computers. Its goal: "to dot-com the world." What was it about Sun's culture that made it so conducive to innovation and entrepreneurship? And how... View Details
- December 1999
- Case
Sun Microsystems, Inc. (B): Nurturing Entrepreneurs and Change Agents
By: Rosabeth M. Kanter and Jane Roessner
Thirty-one "change agents" at Sun Microsystems, Inc. told the story of their most recent significant change project: its origins and goals, the project team, the chronology of the work, the challenges, results, and lessons learned. Their stories answer two questions:... View Details
- December 1999
- Case
E Ink: Financing Growth
By: William A. Sahlman and Matthew C. Lieb
A set of financial and strategic decisions confront the management of a company trying to develop a technology for creating "electronic ink." If successful, the company will be able to create "radio paper," essentially turning a piece of paper into a computer monitor... View Details
- November 1999 (Revised July 2001)
- Case
New Profit Inc.: Governing the Nonprofit Enterprise
By: Robert S. Kaplan
New Profit, Inc. (NPI) is an innovative venture philanthropy fund. Founded by social entrepreneur Venessa Kirsch, NPI intends to raise large donations from individuals who wish to invest in nonprofit enterprises that could have a significant social impact and the... View Details
- November 1999 (Revised March 2000)
- Case
Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals
By: Ray A. Goldberg, Carin-Isabel Knoop, Stacey J. Bell and David Benedict Pearcy
Sam Huttenbauer is trying to get two companies, in high-pressure food preservation and in nutraceuticals, off the ground. This case covers strategic, marketing, and financing challenges. It also looks at innovative technologies in the food industry and the role of the... View Details
- September 1999 (Revised August 2000)
- Case
Roadside Attractions LLC
By: Joseph B. Lassiter III, John T. Gourville and Nicole Tempest
Eric d'Arbeloff, producer of independent films, must decide between two offers for distribution of his new movie, "Trick." The case tracks the assembly of resources and the effects of technological change in the film business. View Details
- September 1999
- Case
Trisha Wilson of Wilson & Associates
By: Teresa M. Amabile and Sarah S. Khetani
Texan entrepreneur Trisha Wilson has founded an interior design firm and watched it grow into one of the most successful firms in the hospitality design services industry. After 20 years of building a company that is truly a reflection of her own personality, Wilson... View Details
- August 1999 (Revised May 2000)
- Case
E Ink
By: Teresa M. Amabile and Susan Archambault
E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from... View Details
- August 1999 (Revised February 2000)
- Case
Cisco Systems, Inc.: Acquisition Integration for Manufacturing (A)
By: Steven C. Wheelwright, Charles A. Holloway, Nicole Tempest and Christian G. Kasper
Describes the procedures and processes used by Cisco Systems in its acquisition of high-technology firms. Its goal is to retain key engineering talent and to leverage existing product development efforts, but to quickly merge acquired companies its own systems and... View Details
Keywords: Information Technology; Leveraged Buyouts; Acquisition; Integration; Mergers and Acquisitions; Production; Activity Based Costing and Management; Corporate Entrepreneurship; Innovation and Management; Technological Innovation; Talent and Talent Management; Human Resources; Manufacturing Industry; Technology Industry; England
- April 1999
- Case
Steve Perlman and WebTV (B)
By: James K. Sebenius and Ron Fortgang
The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
- June 1998 (Revised August 2001)
- Case
Wells Fargo Online Financial Services (A)
By: Robert S. Kaplan and Nicole Tempest
Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details