Information Campaigns - Publications - Faculty & Research

01 Dec 2016
News

Alumni Books of 2016

of the wonders that surround each of us is coupled with Flatt’s candid, empowering reflections on existence and his illness. The CMO’s Social Media Handbook by Peter Friedman (MBA 1983) (LiveWorld) Thirty years of experience informs this... View Details

22 Mar 2016
First Look

March 22, 2016

Information Systems Research Open Content, Linus' Law, and Neutral Point of View By: Greenstein, Shane, and Feng Zhu Abstract—The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content... View Details

Keywords: Sean Silverthorne

07 Nov 2005
Research & Ideas

Exit Interview: HBS Dean Kim Clark

In July, after ten years at the School's helm, Dean Kim B. Clark stepped down to assume the presidency of Brigham Young University-Idaho. During Clark's decade of leadership, the School became a standard-setter in the use of information... View Details

Keywords: by HBS Alumni Bulletin Staff

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

days, because consumers' demand for information about goods and services tends to be inelastic. As the model illustrates, additional forces drive industry change as well. Alternatives to advertising, known as substitutes in Porter's... View Details

Keywords: by Peter K. Jacobs; Advertising

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

releasing information that Fox News Channel could use to attack them in the months leading up to the election. Specifically, the firms chose to delay releasing disappointing financial information until the... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

01 Jun 2018
News

The Long Run

to break down silos and provide a unified body of knowledge to inform public policy. Two proposed legislative agenda items from an earlier version of the group’s white paper were voted into state law last year: making the... View Details

Keywords: Julia Hanna; photographed by Melissa Golden

01 Oct 2024
Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, campaign... View Details

Keywords: by Jay Fitzgerald

25 May 2015
Blog Post

RapidSOS Wins the HBS New Venture Competition

directly into 911’s existing system. The technology is universally compatible with every dispatch center across the United States. The result is a system that dramatically increases the information available to dispatchers, accelerating... View Details

01 Jun 2004
News

Life Lessons

part of the HBS experience: students, by the example of their own lives, informing and learning from each other. Mamongae Mahlare Mahlare at Boston’s Isabella Stewart Gardner Museum. Some trailblazers smash down barricades; others, like... View Details

Keywords: James E. Aisner; Garry Emmons; Julia Hanna; Susan Young; Colleges, Universities, and Professional Schools; Educational Services

19 Dec 2006
First Look

First Look: December 19, 2006

http://www.hbs.edu/research/pdf/07-036.pdf Cases & Course MaterialsThe Bollingers: Negotiating with Wal-Mart Harvard Business School Case 907-009 More information and purchase:... View Details

Keywords: Sean Silverthorne

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

entertainment in advertising. In 1963, British advertising pioneer David Ogilvy, in his book Confessions of an Advertising Man, argued that ads should be all business, selling products by informing consumers rather than entertaining them.... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

Business School Case 118-017 Royal Philips: Designing Toward Profound Change This case explores Royal Philips CEO Frans van Houten's bold use of design research to inform a critical strategic decision: Should Philips leave its storied... View Details

Keywords: Dina Gerdeman

16 Dec 2010
News

How to Build a Brand Like Corona (VIDEO)

Keywords: Professor Rohit Deshpandé ; Colleges, Universities, and Professional Schools; Educational Services; Manufacturing; Retail Trade

02 Mar 2020
What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

authors caution that results would undoubtedly differ from one group of customers and one product or service to another.] It brings to mind marketing campaigns in the United States for Progressive’s insurance products, in which the... View Details

Keywords: by James Heskett

25 Jun 2020
News

Covering All Corners

of ensuring the timely availability and accessibility of life-saving medicine for those whom everyone else has forgotten therefore falls upon us and our short list of allies. Why did you determine that Eva Pharma’s COVID-related efforts should also include virtual... View Details

14 Nov 2007
First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details

Keywords: Martha Lagace

May 2019
Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta

Teaching Note for HBS No. 619-006. View Details

Citation

Purchase

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

How can managers better identify, describe, and confront the issues of environmental and social sustainability that their companies increasingly encounter? One answer is One Report, a method of integrating information about financial and... View Details

Keywords: by Martha Lagace

22 Aug 2019
News

Catalyzing Africa’s Tech Sector

found out that there was this fountain that people kept talking about that it was broken. It was a water fountain, and everyone keeps saying, "The water fountain’s broken. It's not working. Why is our school not fixing it?" That's why I run my entire View Details

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

far from being mainstream and a long way from full adoption. One company—Connections Education—is at the forefront of the movement. The case provides information on the company and the industry (historical and current as of 2017) and... View Details