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Show Results For
- All HBS Web
(1,756)
- People (4)
- News (348)
- Research (1,126)
- Events (11)
- Multimedia (4)
- Faculty Publications (464)
- 2008
- Working Paper
Allocating Marketing Resources
- 2008
- Chapter
Allocating Marketing Resources
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
- November 2023 (Revised March 2024)
- Technical Note
Customer Data Privacy
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
- 27 Aug 2013
- First Look
First Look: August 27
- 2013
- Chapter
The Global and the Local in the Beauty Industry: A Historical Perspective
- June 2008
- Case
Starbucks Coffee Company in the 21st Century
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
- February 2021 (Revised May 2021)
- Case
SafeGraph: Selling Data as a Service
John F. Batter
John Batter is a retired Litigation Partner in the Boston Office of Wilmer Cutler Pickering Hale and Dorr LLP where his practice focussed on on the defense of public and private companies and their directors and management against breach of fiduciary duty claims and... View Details
- December 2018
- Case
Choosy
Ray A. Goldberg
A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.
... View Details
- November 2000 (Revised October 2005)
- Case
TiVo
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
- Research Summary
Research and Publication Interests
- 25 Apr 2017
- First Look
First Look at New Research, April 25
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
Dennis A. Yao
Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details