Publications

18 Oct 2016
First Look

October 18, 2016

exclusionary effects. We then assess Google’s practices under competition law and, where appropriate, suggest remedies to right the violations we uncover. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51607 Global... View Details

Keywords: Sean Silverthorne

August 2014 (Revised September 2016)
Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki

All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details

Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan

Web

2023 Reunion Presentations - Alumni

recordings and materials are included in the “More Info” sections below. Available recordings are also accessible from the Live from Klarman Hall page. 2023 Fall Reunions Faculty Presentations Global Supply Chains: The Looming "Great... View Details

Web

Online Business Courses & Certifications | HBS Online

experience with a diverse global network. 1 year, 5-9 hrs/week Apply by March 12th $15,000 (four installments of $3,750) Credential New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in... View Details

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

exclusive global luxury brands hold up pretty well regardless of price. Especially challenged are marketers of goods and services for which consumers don't necessarily understand the input costs: decorative... View Details

Keywords: by John Quelch

14 Oct 2014
First Look

First Look: October 14

Publications October 2014 Journal of International Economics The Global Agglomeration of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—The explosion of multinational activities in recent decades is rapidly... View Details

Keywords: Sean Silverthorne

February 2006
Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms

Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details

Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry

01 Sep 2023
News

Action Plan: In Context

into an enormous market opportunity for multinational corporations. “There were a lot of Chinese who felt like they needed to improve their knowledge and confidence of how to behave in these different scenarios,” Ho recalls. Ho developed her fluency in View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

Web

Business & Environment - Faculty & Research

consequences of a range of alternative policies. 2015 Book Leading Sustainable Change: An Organizational Perspective By: Rebecca Henderson , Ranjay Gulati and Michael Tushman The business case for acting sustainably is becoming increasingly compelling—reducing our... View Details

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

June 2009 (Revised November 2010)
Case

HTC Corp. in 2009

By: David B. Yoffie and Renee Kim

Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details

Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan

20 Nov 2018
First Look

New Research and Ideas, November 20, 2018

School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of... View Details

Keywords: Dina Gerdeman

Web

Business History - Faculty & Research

evolution towards becoming an influential global business and brand in the contemporary world of the business of sports. Expansion, progress and improved sporting and commercial maturity go hand in hand with... View Details

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

challenging part? It’s been a joy to chart the direction of a new commercial venture. Starting from the business equivalent of tabula rasa has been extremely invigorating. Some would say launching an entertainment production company months before a View Details

Keywords: Robert Bochnak

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details

Keywords: Dina Gerdeman

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence View Details

Keywords: by Rachel Layne; Technology

December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Food and Beverage Industry

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

around five years ago, but is now considered a billion-dollar company. So they’re now trying to seek partnerships with influencers who have clout, but they’re competing with newer brands that have done this well from the get-go.” View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

February 2014 (Revised August 2014)
Case

The Michelin Restaurant Guide: Charting a New Course

By: Mukti Khaire, Elena Corsi and Jerome Lenhardt

Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details