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  • All HBS Web  (736)
    • News  (84)
    • Research  (556)
    • Events  (3)
    • Multimedia  (8)
  • Faculty Publications  (482)
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  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

industrial lobbies in Germany (and the world), engaged in social politics, and harnessed the local artistic community to beautify their products and transform their advertising to combat the (then) widespread perception of the 'cheap and... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2011
  • First Look

First Look: September 27

Download the paper: http://www.hbs.edu/research/pdf/11-116.pdf   Cases & Course MaterialsFraunhofer: Innovation in Germany Diego Comin, Gunnar Trumbull, and Kerry YangHarvard Business School Case 711-022 Fraunhofer is one of the... View Details
Keywords: Sean Silverthorne
  • January 2017
  • Case

Bayer AG: Bidding to Win Merck's OTC Business

By: Benjamin C. Esty, Marc Baaij and Arjen Mulder
Shortly after submitting their best and final offer to acquire Merck's Consumer Care Division (a collection of "over-the-counter" (OTC) products with sales totaling $2 billion), the Bayer M&A team was given a chance to revise their bid because another potential... View Details
Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Discounted Cash Flow; Cross-border M&A; Tax Shields; Valuation; Competitive Strategy; Auctions; Bids and Bidding; Germany; United States; United Kingdom
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Esty, Benjamin C., Marc Baaij, and Arjen Mulder. "Bayer AG: Bidding to Win Merck's OTC Business." Harvard Business School Case 217-021, January 2017.
  • 23 Jun 2020
  • Working Paper Summaries

Dignity, Inequality, and the Populist Backlash: Lessons from America and Europe for a Sustainable Globalization

Keywords: by Rawi Abdelal
  • 12 Apr 2004
  • Research & Ideas

Operations and the Competitive Edge

supply chains, installing ERP (enterprise resource planning systems, as exemplified by SAP), and worrying about Y2K. The threat posed to our economy by Japan and Germany had eased, the stock market was going crazy, and everybody was... View Details
Keywords: by Martha Lagace
  • 23 Dec 2014
  • First Look

First Look: December 23

diversity program that he had started and championed at the company. Beyond this, attracting skilled workers to Germany was a national imperative; as the native population aged and its numbers in the workforce shrank, it would be critical... View Details
Keywords: Carmen Nobel
  • January 2024
  • Case

ECOALF: Fashion for the Future

By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui
ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the... View Details
Keywords: Business Growth and Maturation; Business Model; Decisions; Business Earnings; Profit; Growth and Development Strategy; Communication Intention and Meaning; Values and Beliefs; Mission and Purpose; Competition; Climate Change; Environmental Sustainability; Social Marketing; Marketing Channels; E-commerce; Corporate Social Responsibility and Impact; Fashion Industry; Spain; Germany; Italy; Europe; United States
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Keenan, Elizabeth A., Diego Aparicio, Carlota Moniz, and María José Satrústegui. "ECOALF: Fashion for the Future." Harvard Business School Case 524-057, January 2024.
  • June 2023 (Revised March 2024)
  • Case

Creating World-Class Board Governance at SECO

By: Krishna G. Palepu and Emer Moloney
In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in Italy in the 1970s, the family-owned company had gone through a period of growth and internationalization,... View Details
Keywords: Family Business; Business Model; Acquisition; Business Growth and Maturation; Talent and Talent Management; Customer Focus and Relationships; Engineering; Governance; Corporate Governance; Governing and Advisory Boards; Growth and Development Strategy; Compensation and Benefits; Retention; Innovation and Invention; Technological Innovation; Going Public; Strategic Planning; Business and Shareholder Relations; Business Strategy; Information Infrastructure; Information Technology; Value Creation; Organizational Change and Adaptation; Computer Industry; Electronics Industry; Industrial Products Industry; Information Technology Industry; Technology Industry; Italy; Europe; Germany; United States; China
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Palepu, Krishna G., and Emer Moloney. "Creating World-Class Board Governance at SECO." Harvard Business School Case 123-082, June 2023. (Revised March 2024.)
  • August 2002
  • Case

AOL Europe vs. Freeserve (C)

By: David B. Yoffie and Mary Kwak
Supplements the (A) case. A rewritten version of an earlier supplement. View Details
Keywords: France; Germany; United Kingdom; United States
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Yoffie, David B., and Mary Kwak. "AOL Europe vs. Freeserve (C)." Harvard Business School Case 703-411, August 2002.
  • August 2002 (Revised December 2002)
  • Case

AOL Europe vs. Freeserve (B)

By: David B. Yoffie and Mary Kwak
Supplements the (A) case. A rewritten version of an earlier supplement. View Details
Keywords: France; Germany; United Kingdom; United States
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Yoffie, David B., and Mary Kwak. "AOL Europe vs. Freeserve (B)." Harvard Business School Case 703-410, August 2002. (Revised December 2002.)
  • November 2012 (Revised January 2013)
  • Case

SANY: Going Global

By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng
April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details
Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Construction Industry; Manufacturing Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America
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Lal, Rajiv, Stefan Lippert, Nancy Hua Dai, and Di Deng. "SANY: Going Global." Harvard Business School Case 513-058, November 2012. (Revised January 2013.)
  • February 2012
  • Article

Management Practices across Firms and Countries

By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing American, Japanese, and German firms are the best... View Details
Keywords: Management Practices and Processes; Competency and Skills; Governing Rules, Regulations, and Reforms; Organizations; Developing Countries and Economies; Economic Sectors; Performance; Business and Shareholder Relations; Private Equity; Multinational Firms and Management; United States; Germany; Japan; China; India
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Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices across Firms and Countries." Academy of Management Perspectives 26, no. 1 (February 2012): 12–33.
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

responded to political risk in South Asia and Latin America over the last half century. The existing business history literature on political risk is focused on the experiences of Western multinationals in the 20th century, especially in Nazi View Details
Keywords: Dina Gerdeman
  • 07 Apr 2008
  • Research & Ideas

The Debate over Taxing Foreign Profits

lost. Concretely, imagine that Cummins is bidding on that operation in Germany and so is Mitsubishi. If Cummins is the higher productivity owner, it should win that auction in order to maximize social welfare. But tax systems can distort... View Details
Keywords: by Sean Silverthorne
  • 07 Feb 2007
  • Research & Ideas

Dividends from Schumpeter’s Noble Failure

Germany in 1790 to count in the business cycle."2 Even as he wrote the book, he pursued many other activities. As the undisputed star of the Economics Department, he entertained a stream of visiting scholars, led several faculty... View Details
Keywords: by Thomas K. McCraw
  • 09 Aug 2016
  • First Look

August 9, 2016

portfolio of high quality properties in Germany by acquiring one or more non-performing loans from Deutschland Bank. While he considers the many aspects of the deal that is about to unfold, he must decide which securities to acquire, the... View Details
Keywords: Sean Silverthorne
  • May 2025
  • Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Marketing Strategy; Product Design; Product Development; Technological Innovation; Expansion; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; China; Europe; Germany; Japan; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, and Karen Elterman. "On (B): The Cyclon Spins On." Harvard Business School Supplement 725-475, May 2025.
  • April 2009 (Revised November 2018)
  • Case

Sanctuary Soft: International Expansion Strategies

By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley
Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details
Keywords: Global Strategy; Governing Rules, Regulations, and Reforms; Labor; Laws and Statutes; Market Entry and Exit; Information Technology Industry; Technology Industry; Web Services Industry; Banking Industry; China; India; Germany; United Kingdom; United States
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Groysberg, Boris, Geoff Marietta, Tim Marshall, and Adam Hartley. "Sanctuary Soft: International Expansion Strategies." Harvard Business School Case 409-104, April 2009. (Revised November 2018.)
  • December 2002
  • Teaching Note

AOL Europe vs. Freeserve (A,B, and C) (TN)

By: David B. Yoffie and Mary Kwak
Teaching Note for (9-703-409), (9-703-410), and (9-703-411). View Details
Keywords: France; Germany; United Kingdom; United States
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Yoffie, David B., and Mary Kwak. "AOL Europe vs. Freeserve (A,B, and C) (TN)." Harvard Business School Teaching Note 703-444, December 2002.
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