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  • All HBS Web  (1,500)
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  • 03 Feb 2015
  • First Look

First Look: February 3

modules in conjunction with the firm's organizational boundaries and property rights. Download working paper: http://ssrn.com/abstract=2512209 Markets with Price Coherence By: Edelman, Benjamin, and Julian Wright Abstract—In View Details
Keywords: Sean Silverthorne
  • March 2020
  • Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
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Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
  • September 2017 (Revised March 2018)
  • Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Food and Beverage Industry; Asia; India; Karnataka; Bangalore
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Ghosh, Shikhar, Ramana Nanda, and Rachna Tahilyani. "Chai Point: Disrupting Chai." Harvard Business School Case 818-020, September 2017. (Revised March 2018.)
  • May 2005 (Revised September 2005)
  • Case

Gallardo's Goes to Mexico

By: Clayton M. Christensen
The theories of market segmentation and brand building in Chapter 3, What Products Will Customers Want to Buy? in The Innovator's Solution by Clayton Christensen and Michael Raynor suggest that when companies segment markets and build brands in ways that match how the... View Details
Keywords: Innovation Strategy; Marketing Strategy; Global Strategy; Brands and Branding; Segmentation; Food and Beverage Industry; United States; Mexico
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Christensen, Clayton M. "Gallardo's Goes to Mexico." Harvard Business School Case 605-072, May 2005. (Revised September 2005.)
  • May 2016 (Revised December 2016)
  • Case

Camposol

By: David E. Bell and Natalie Kindred
With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It... View Details
Keywords: Blueberries; Avocado; Asparagus; Agriculture; Peru; Retail; Produce; Agricultural Production; Branding; Brand Strategy; Commercialization; Camposol; Aquaculture; Agribusiness; Marketing; Trade; Vertical Integration; Strategy; Marketing Strategy; Family Business; Growth and Development; Growth Management; Food; Supply Chain; Distribution; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Distribution Industry; Peru; South America; United States; China
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Bell, David E., and Natalie Kindred. "Camposol." Harvard Business School Case 516-111, May 2016. (Revised December 2016.)

    George Serafeim

    George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

    Keywords: food; food; food; food; food; food; food
    • March 2003 (Revised October 2003)
    • Case

    Campbell Soup Company: Transforming for the 21st Century

    By: Lynda M. Applegate and Jamie Ladge
    In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details
    Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry; United States
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    Applegate, Lynda M., and Jamie Ladge. "Campbell Soup Company: Transforming for the 21st Century." Harvard Business School Case 803-119, March 2003. (Revised October 2003.)
    • March 2010
    • Case

    Target: Responding to the Recession

    By: Ranjay Gulati, Rajiv Lal and Cathy Ross
    Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details
    Keywords: Financial Crisis; Strategy; Operations; Brands and Branding; Product Launch; Product Positioning; Competition; Retail Industry; United States
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    Gulati, Ranjay, Rajiv Lal, and Cathy Ross. "Target: Responding to the Recession." Harvard Business School Case 510-016, March 2010.
    • July 2011 (Revised April 2012)
    • Case

    The Clorox Company: Leveraging Green for Growth

    By: Elie Ofek and Lauren Barley
    The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details
    Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry
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    Ofek, Elie, and Lauren Barley. "The Clorox Company: Leveraging Green for Growth." Harvard Business School Case 512-009, July 2011. (Revised April 2012.)

      Geoffrey G. Jones

      Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

      Keywords: food; food; food; food; food; food; food; food; food; food; food; food; food
      • November 1983 (Revised December 1984)
      • Case

      Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

      Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
      Keywords: Product Launch; Food and Beverage Industry; Food and Beverage Industry; United States
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      Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
      • February 1980 (Revised April 1981)
      • Case

      Poland Spring Bottling Corp.

      By: Benson P. Shapiro
      Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
      Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; United States
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      Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
      • January 2024
      • Case

      Vibrant Health

      By: Henry McGee and Sarah Mehta
      This case is about nutritional supplements company Vibrant Health, among the 100 largest Black-owned businesses in the U.S. After acquiring the company from its white founder in 2007, co-owners Ted and Paige Parker significantly grew its sales. Set in September 2023,... View Details
      Keywords: Business Ventures; Race; Entrepreneurship; Nutrition; Ownership; Business Strategy; Growth and Development Strategy; Leadership; Sales; Food and Beverage Industry; Food and Beverage Industry; Eastern United States
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      McGee, Henry, and Sarah Mehta. "Vibrant Health." Harvard Business School Case 824-058, January 2024.
      • 05 Jun 2007
      • First Look

      First Look: June 5, 2007

      the United States. What has driven its success? How can it be sustained? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=706417 John Mackey and Whole Foods Market Harvard... View Details
      Keywords: Martha Lagace
      • 2021
      • Book

      Management as a Calling: Leading Business, Serving Society

      By: Andrew J. Hoffman
      Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to... View Details
      Keywords: Business Education; Power and Influence; Corporate Social Responsibility and Impact; Social Issues; Leadership
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      Hoffman, Andrew J. Management as a Calling: Leading Business, Serving Society. Stanford University Press, 2021. (Winner of the 2022 PROSE Book Award, Association of American Publishers; Winner of the 2022 Best Book Award, Social Issues in Management Division, Academy of Management; Finalist for the 2022 George R. Terry Book Award, Academy of Management. Chinese Edition: 使命管理, China Science and Technology Press, 2022.)
      • Program

      Agribusiness Seminar

      and agribusiness entrepreneurs, in all sectors of the industry Producers of crops and livestock Processors, traders, distributors, and marketers of agricultural commodities, biofuels, and food products... View Details
      Keywords: Agriculture; Agriculture
      • 18 Nov 2009
      • HBS Case

      Customer Feedback Not on elBulli’s Menu

      six months that elBulli, his restaurant, is open. The world is beating a path to Chef Ferran Adrià's door, but why? "Creativity comes first; then comes the customer," he has said. So what can HBS students learn about marketing... View Details
      Keywords: by Julia Hanna; Food & Beverage
      • March 1993 (Revised April 1995)
      • Case

      Signalling Costs

      NutraSweet's worldwide patent-protected monopoly on aspartame, the low-calorie high-intensity sweetener, ended with the 1987 entry of the Holland Sweetener Co. (HSC) into the European market. Following the arrival of a challenger, NutraSweet acted to reduce sharply the... View Details
      Keywords: Patents; Competition; Price; Market Entry and Exit; Food and Beverage Industry; United States; Europe
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      Brandenburger, Adam M. "Signalling Costs." Harvard Business School Case 793-125, March 1993. (Revised April 1995.)
      • January 1994
      • Article

      Foreign Multinationals in British Manufacturing, 1850-1962

      By: G. Jones and Frances Bostock
      This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the... View Details
      Keywords: Multinational Firms and Management; Business Subsidiaries; Expansion; Chemicals; Metals and Minerals; Food; Mergers and Acquisitions; Market Entry and Exit; Research and Development; Trade; Investment; Production; United Kingdom; United States; Scotland; Wales
      Citation
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      Jones, G., and Frances Bostock. "Foreign Multinationals in British Manufacturing, 1850-1962." Business History 36, no. 1 (January 1994): 89–126.
      • January 2022
      • Case

      SpartanNash Company: The Amazon Warrants (A)

      By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
      As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants in almost 20... View Details
      Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Food and Beverage Industry; Food and Beverage Industry; United States
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      Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (A)." Harvard Business School Case 222-022, January 2022.
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