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      • Faculty Publications  (474)

      Food MarketingRemove Food Marketing →

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      • June 1984
      • Case

      Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

      By: Thomas K. McCraw and Richard S. Tedlow
      Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States
      Citation
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      McCraw, Thomas K., and Richard S. Tedlow. "Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers." Harvard Business School Case 384-265, June 1984.
      • May 1984 (Revised August 1987)
      • Case

      Raymond Mushroom Corp.

      By: Benson P. Shapiro
      In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
      Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
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      Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
      • November 1983 (Revised June 1985)
      • Case

      Pepsi-Cola United Kingdom (A)

      By: Benson P. Shapiro and Edward J. Hoff
      On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
      Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
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      Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
      • 1982
      • Chapter

      The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling

      By: A. Michael Spence and M. E. Porter
      Keywords: Plant-Based Agribusiness; Duopoly and Oligopoly; Food; Performance Capacity; Expansion; Food and Beverage Industry; Food and Beverage Industry
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      Spence, A. Michael, and M. E. Porter. "The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling." In The Economics of Information and Uncertainty, edited by J. J. McCall. University of Chicago Press, 1982.
      • July 1982 (Revised December 1984)
      • Case

      Esmark, Inc. (A)

      By: William E. Fruhan Jr.
      Involves the management of a firm with a market value of a going concern that is less than its breakup value. How does management maximize value for shareholders in this environment? View Details
      Keywords: Finance; Markets; Business and Shareholder Relations; Value; Food and Beverage Industry
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      Fruhan, William E., Jr. "Esmark, Inc. (A)." Harvard Business School Case 283-013, July 1982. (Revised December 1984.)
      • June 1981 (Revised August 1985)
      • Case

      Shopfair Supermarkets (A)

      By: John A. Quelch
      The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details
      Keywords: Competition; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry
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      Quelch, John A. "Shopfair Supermarkets (A)." Harvard Business School Case 581-158, June 1981. (Revised August 1985.)
      • February 1980 (Revised April 1981)
      • Case

      Poland Spring Bottling Corp.

      By: Benson P. Shapiro
      Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
      Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; United States
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      Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
      • 1978
      • Chapter

      The Marketing Factor for Nonconventional-Protein Products

      By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
      Keywords: Food; Product Marketing; Food and Beverage Industry
      Citation
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      Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978.
      • January 1978 (Revised April 1994)
      • Case

      Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion

      By: Stephen A. Greyser
      Keywords: Advertising; Marketing; Strategy; Food and Beverage Industry
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      Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
      • February 1977
      • Background Note

      Food Marketing: What Role for Nutrition?

      By: James E. Austin
      Keywords: Marketing; Food; Nutrition
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      Austin, James E. "Food Marketing: What Role for Nutrition?" Harvard Business School Background Note 577-126, February 1977.
      • April 1975 (Revised November 1988)
      • Case

      La Grande Alliance-Restaurant Francaise

      By: Claudine B. B. Malone and Carliss Y. Baldwin
      Pricing of meals for exclusive French restaurant. View Details
      Keywords: Price; Product Marketing; Food and Beverage Industry; Food and Beverage Industry
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      Malone, Claudine B. B., and Carliss Y. Baldwin. "La Grande Alliance-Restaurant Francaise." Harvard Business School Case 175-266, April 1975. (Revised November 1988.)
      • November 1972 (Revised July 2023)
      • Case

      Benihana of Tokyo

      By: W. Earl Sasser
      Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. View Details
      Keywords: Expansion; Business Strategy; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry
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      Sasser, W. Earl. "Benihana of Tokyo." Harvard Business School Case 673-057, November 1972. (Revised July 2023.)
      • Teaching Interest

      Agribusiness Seminar - Executive Education

      By: David E. Bell
      In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
      • Teaching Interest

      Doing Business in Africa

      By: John D. Macomber

      This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa.   Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details

      Keywords: Africa
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