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Publications

Publications

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  • All HBS Web  (553)
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    • News  (208)
    • Research  (213)
    • Events  (3)
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  • Faculty Publications  (27)

Show Results For

  • All HBS Web  (553)
    • People  (3)
    • News  (208)
    • Research  (213)
    • Events  (3)
    • Multimedia  (4)
  • Faculty Publications  (27)
← Page 24 of 553 Results →
  • 05 Aug 2016
  • News

Accelerating Change on Medicine’s Final Frontier

Photography by Susan Young “If you’re a brain geek, this is the best time in history to be alive,” says Jordan Amadio (MD/MBA 2010), founder and managing partner of NeuroLaunch, the world’s first neuroscience startup accelerator. “We’re... View Details
Keywords: Robert S. Benchley
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

divided the ads into four types. The first two types, product-focused and action-focused, look for a direct response from the viewer. Product-focused ads showcase products and features, explaining to the viewer why he or she would like to... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 01 Sep 2011
  • News

Extraordinary People

role that is most important to Harf is being the cofounder and chariman of DKMS, the blood cancer cure bank. Now the most successful organization of its kind in the world, he launched it in 1991 after losing his first wife to blood... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Executive, Legislative, and Other General Government Support; Government; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Mar 2011
  • News

The Rankings Game

numbers. The Economist also gathers data on the percentage of international and female students and the number of languages offered. Meaningless Beauty Contests? BusinessWeek fired the first shot in what became a media ranking “arms race”... View Details
Keywords: Roger Thompson; rankings; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2019
  • News

The One That Got Away

being too dogmatic about how you define your sweet spot as an investor; and (2) seek companies that seem extraordinary on some dimension, even if it is unusual or seems deficient in others. Rob Go (MBA 2007) NextView Ventures For the Birds Here’s what I wrote in my... View Details
  • 18 Sep 2013
  • Research & Ideas

Excerpt: Manufacturing Morals

buildings. Regardless of the season, the grounds are pristine. Landscaping crews are constantly at work trimming trees, mowing grass, patching holes in the pavement, and shoveling snow. In winter, before the first snowfall, the corners of... View Details
Keywords: Education
  • 09 Aug 2016
  • First Look

August 9, 2016

reframing distress as passion can improve observers' impressions of the expresser. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51433 Credit-Induced Boom and Bust By: Di Maggio, Marco, and Amir Kermani Abstract—Can a... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

saw potential in sports endorsements in the television age. McCormack informed Palmer that he was planning to start up a business revolving around personal business managers or "agents" handling professional golfers' affairs. Palmer agreed to be his View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

grade locker room" and "summer bike ride bug inside mouth." Images were displayed all over social media, leading to hundreds of thousands of incremental impressions for Lay's. Other forms include "playing with play," such as skateboarder... View Details
Keywords: by Dina Gerdeman; Advertising
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

stakes for advertisers are huge. Americans were exposed to over 5.3 billion online video ads in July 2011 alone, with Hulu generating the highest number of video ad impressions at more than 963 million, according to data from comScore. So... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 25 Sep 2000
  • Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

1960, electronic data processing as well as information storage and retrieval had made a lasting impression in both the private and the public sectors, and discoveries and improvements in areas such as circuit design and solid-state... View Details
Keywords: by Staff; Computer; Consumer Products; Technology
  • 17 Mar 2011
  • Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

relatively calm, he said. He was also impressed by their patience and resilience. There was no pushing and shoving, Takeuchi reported, no honking of car horns, even in long waits for a tank of gas. On the highway, anxious drivers eager to... View Details
Keywords: Re: Multiple Faculty
  • 01 Dec 2010
  • News

Innovation Takes Center Stage

DEAN NOHRIA: Addressing his first reunion audience in Burden Auditorium, he outlined the priorities that emerged from many conversations over the summer. Photos by Stuart Cahill Related Links Upcoming regional alumni events with Dean... View Details
Keywords: Roger Thompson
  • 08 Apr 2013
  • Research & Ideas

Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’

unthinkable to the eight women who joined the program in 1963.  This article is part of a continuing series on faculty research and teaching commemorating the 50th anniversary of the first women to enter Harvard Business School's two-year... View Details
Keywords: by Katie Koch & Harvard Gazette
  • 26 Jul 2016
  • First Look

July 26, 2016

impressions of the expresser. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51400 Can Paying Firms Quicker Affect Aggregate Employment? By: Barrot, Jean-Noel, and Ramana Nanda Abstract—In 2011, the federal government... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2013
  • Research & Ideas

Earnings Calls That Get Lost in Translation

chose to host conference calls in English, placing themselves on shaky linguistic ground. The recent working paper Capital Market Consequences of Non-Plain English in Conference Calls of Foreign Firms appears to be one of the first... View Details
Keywords: by Dina Gerdeman
  • 05 Nov 2007
  • Research & Ideas

The Changing Face of American Innovation

Korean entrepreneur living in Silicon Valley. I was impressed during this project with both the importance of foreign-born scientists and entrepreneurs for U.S. technology formation, and the close ties that some of these expatriates... View Details
Keywords: by Sarah Jane Gilbert; Technology
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

everywhere, as having an outsized influence. Frankly, I think there is more gray than black and white. “The first thing that struck me is the very many respects that business in emerging markets is just business” For a very large group... View Details
Keywords: by Sean Silverthorne
  • 01 Sep 2008
  • News

The Levitt Brand

LEVITT The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time — not a minute more or less — a slight... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 21 Nov 2005
  • Research & Ideas

Making Credibility Your Strongest Asset

said yes. Once Rovell recruited a celebrity, that person often would cheerfully give him another star's direct line. Rovell quickly built an impressive Rolodex. You can succeed without explicitly swapping favors. Tapes of the show... View Details
Keywords: by Michael Wheeler
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