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  • All HBS Web  (1,772)
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    • News  (439)
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    • Multimedia  (6)
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  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 19 Jan 2023
  • Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

choose which goods to display. One set was from an algorithm that allocators could interpret, and the other was from a “black box” algorithm they couldn’t. Researchers then tested consumer reactions to... View Details
Keywords: by Rachel Layne
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

In the spring of 2005, media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and beeping, forcing its owner to get out of bed to turn it off... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

example of a company that has been on this journey? A: Best Buy, the largest dedicated consumer electronics retailer in the United States, provides a good example of a company that developed an outside-in... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 28 Jun 2011
  • First Look

First Look: June 28

period of incredible customer and revenue growth for Groupon. Reviewing Groupon's rise, the case explores whether Groupon promotions are really good for local merchants, whether it can continue to thrive amidst increasingly intense... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

that people did not speak up about things they deemed important. Most of those were not 'bad news' things; to our surprise we found that people were reluctant to voice what they perceived to be good ideas, unless they were extraordinarily... View Details
Keywords: by Garry Emmons
  • 29 Oct 2012
  • Research & Ideas

Are You Paying a Tip--or a Bribe?

about and weighs the past and future. In some places, tips are provided not so much to reward good service but to encourage good service in the future—a perception that brings the tip closer to the purpose... View Details
Keywords: by Dina Gerdeman
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

and services that supported sales managers, including trade journals and popular magazines about salesmen and sales management. The creation of methods of sales management also opened up new branches of academic inquiry, such as marketing, View Details
Keywords: by Laura Linard
  • 12 Sep 2023
  • What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

losses from alienated consumers disagreeing with marketing that celebrated diversity. As you look over the proposal from human resources, you note that the revised program will be required of all new employees. It seems reasonable. It... View Details
Keywords: by James Heskett
  • 06 Oct 2015
  • First Look

October 6, 2015

technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well... View Details
Keywords: Sean Silverthorne
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

often supplies the idea. You can tap a button to grab the “original sound” of someone else’s TikTok, record your response, and seconds later you have your own video. It doesn’t have to be particularly clever or funny or even look good... View Details
Keywords: by John Deighton and Leora Kornfeld
  • January–February 2018
  • Article

Some Customers Would Rather Leave Without Saying Goodbye

By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
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Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details
Keywords: Dina Gerdeman
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping... View Details
Keywords: by Sean Silverthorne; Auto
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

regulation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55884 April 2019 Journal of Economic Behavior & Organization Incentives for Public Goods Inside Organizations: Field Experimental Evidence By: Blasco,... View Details
Keywords: Dina Gerdeman
  • 02 May 2005
  • Research & Ideas

Four VCs on Evaluating Opportunities

funny mix. When we review an investment opportunity, entrepreneurs have to have a pretty good story to tell about what they want to do. I think it helps to be cocky, there's no doubt about it, but if you're not sufficiently confident,... View Details
Keywords: by Lauren Barley
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

laissez faire policy favors the better-regulated economy, level playing fields are good for weaker regulators. We show that multinational banking mitigates the cherry-picking effect and reduces the damage that a level playing field causes... View Details
Keywords: Martha Lagace
  • Teaching Interest

MBA Elective Curriculum-- Competing Through Business Models

By: Ramon Casadesus-Masanell

The  words  “business  model”  are  inescapable  in  our  daily  fare of  business  news.  These  two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

Keywords: Business Model; Strategy; Competitive Strategy
  • 15 Mar 2011
  • First Look

First Look: March 15

documented crimes against women in India. Our evidence suggests that this increase is good news, as it is driven primarily by greater reporting rather than greater incidence of such crimes. In contrast, we find no increase in crimes... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2019
  • Research & Ideas

The Hidden Cost of a Product Recall

competitors to take advantage of the market opportunity,” she says. Danielle Kost is senior editor at Harvard Business School Working Knowledge. Image: Jarretera Related Reading: Mattel: Getting a Toy Recall Right Don’t Just Survive—Thrive: Leading Innovation in View Details
Keywords: by Danielle Kost; Consumer Products; Consumer Products; Consumer Products; Consumer Products
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