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- All HBS Web (766)
- Faculty Publications (37)
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the best concepts to several... View Details
Keywords: by Dina Gerdeman
- 16 Dec 2020
- News
A Creator in the Era of Disruption
the Silicon Valley model of moving fast and breaking things—an early Mark Zuckerberg mantra—just doesn’t work. But that’s not necessarily a bad thing. Remember what Alex said in episode one about how these... View Details
- 08 Mar 2016
- First Look
March 8, 2016
Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by... View Details
Keywords: Sean Silverthorne
- 01 Feb 2000
- News
Financial Services 24/7
Professor of Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their... View Details
Keywords: Susan Young
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
relationships between disparate data sets and then assess the significance of conclusions reached. Fast Start to Career Success: Making the Most of Your First Job By Ron Kurtz (MBA 1967) Outskirts Press Your first job is a time to develop... View Details
- 10 Apr 2014
- Research & Ideas
Book Excerpt--‘Accelerate: Building Strategic Agility for a Faster-Moving World’
inaccurate and increasingly troublesome. Management is a set of well-known processes that help organizations produce reliable, efficient, and predictable results. Really good management helps us do well what we more or less know how to do... View Details
Keywords: Re: John P. Kotter
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
starting global ventures. "The VC quickly replied that there is no distinction anymore," Kerr says. "Even if the startup is based solely in Boston, the world and competition move so fast that... View Details
- 30 Jul 2014
- Lessons from the Classroom
Teaching The Deal
negotiators need to sift through prospects quickly, constantly asking themselves: Should an additional counter-party be present? Or should I blow off this person and find someone else to negotiate with? It's important to figure out fast... View Details
- 29 Aug 2017
- Blog Post
3 Insights from My First Year at HBS
me to think in this way. 3. I Followed My Passions This summer I have been working on starting up Chaku Foods Limited, a consumer goods food brand from Ghana that creates delicious snacks using local... View Details
- 21 Jul 2015
- First Look
First Look: July 21, 2015
Publications In press Organizational Behavior and Human Decision Processes When Doing Good Is Bad in Gift-giving: Mis-predicting Appreciation of Socially-responsible Gifts By: Cavanaugh, A., F. Gino, and G.J. Fitzsimons Abstract—Gifts... View Details
Keywords: Sean Silverthorne
- Web
Bringing a Taste of Japan to the World - Global Activities 2020
and Yasu Sasago (both MBA 2020), at far right, with team members at the 2019 pop-up ramen event in Cambridge. “I realized I was a pretty good ramen cook,” says Sasago, who craved the authentic noodle dish he enjoyed back home in Japan and... View Details
- 01 Feb 1999
- News
Newman's Own Brand of Charity
We're on their radar now, so in order to survive with the bigger brands, we need to grow." In the interest of survival, Newman is a recent - albeit reluctant - convert to the concept of "noisy philanthropy." Research has indicated that most View Details
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk.... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to increases in shipping fees as they are... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
that Al's research has moved from railroads to giant corporations and now to computers and consumer electronics underscores his eminent position as the historian of industries at the center of national... View Details
Keywords: by Jim Aisner
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
categories. Such comparability and equivalence of attributes makes it easier for consumers and other market participants to judge the relative value of the goods within the category based on shared... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2008
- News
Balanced Equation
traded off careers with my husband, who is a neurosurgeon. After I was at P&G for two years, he got a post in San Francisco, so I took a job at Bain. When Disney offered me a job, the kids and I moved to LA, and he commuted. Then he got... View Details
- 24 Sep 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
climate change: policy, joining startups or building your own, investing, scaling new technologies in large corporations and beyond. Mitigating emissions requires reimagining entire sections of the economy - from where we live, what we eat, how we View Details
- Profile
Arum Kang
As an assistant buyer fresh out of college, Arum Kang felt ready to test her quantitative skills on the retail floors of Lord & Taylor in New York City. "I'm very analytical," Arum says. "Working with consumer data and... View Details