Publications

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17 Jan 2012
Working Paper Summaries

Expectations, Network Effects and Platform Pricing

Keywords: by Andrei Hagiu & Hanna Hałaburda; Entertainment & Recreation

September 1988
Case

Vicks Health Care Division: Project Scorpio (D)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Industry

06 Aug 2018
News

Women More Likely to Survive Heart Attacks If Treated by Female Doctors

November 2019 (Revised December 2019)
Case

Marcus by Goldman Sachs

By: Rory McDonald, Samir Junnarkar and David Lane

Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman... View Details

Keywords: Corporate Entrepreneurship; Banks and Banking; Innovation Leadership; Growth and Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom

March 2018 (Revised September 2023)
Case

X: The Foghorn Decision

By: Robert S. Huckman, Karim R. Lakhani and Kyle R. Myers

In February 2016, Kathy Hannun—a project leader at X, Alphabet Inc.'s so-called "moonshot factory"—had to prepare a recommendation for the senior leadership of X regarding the future of Foghorn, a project she was leading to develop a carbon-neutral process for... View Details

Keywords: Innovation; R＆D Project Management; Radical Innovation; Clean Technology; Innovation and Management; Technological Innovation; Energy; Research and Development; Projects; Management; Decision Choices and Conditions; Technology Industry; Energy Industry; Green Technology Industry; California

May 2002
Case

Mellon Investor Services

By: Thomas J. DeLong

James Aramanda, head of Mellon Investor Services, must decide how to change the focus of his business. He works with consultants to create a change strategy to enhance a business that is already doing well. Will he be able to interest his professionals in changing the... View Details

Keywords: Organizational Change and Adaptation; Change Management; Innovation Leadership; Growth and Development Strategy; Business Strategy; Management Teams; Financial Services Industry; Insurance Industry; United States

21 Jul 2021
News

Chipmakers Betting Demand Will Maintain When Capacity Added: Willy Shih

26 Jan 2021
News

Leadership’s Digital Transformation: Leading Purposefully in an Era of Context Collapse

04 Sep 2018
News

Essential education: future jobs must be taught with tech

2022
Working Paper

ESG: Hyperboles and Reality

By: George Serafeim

ESG has rapidly become a household name leading to both confusion about what it means and creating unrealistic expectations about its effects. In this paper, I draw on more than a decade of research to dispel several myths about ESG and provide answers to important... View Details

Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Reporting; ESG Ratings; Sustainability; Corporate Social Responsibility and Impact; Environmental Sustainability; Performance; Corporate Disclosure; Reports

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29 Jun 2016
Blog Post

Emerging Into Singapore

I arrived to Singapore with little expectations of what the city, office, culture, and people would be like. I was excited to start, but like a cub stepping out for the first time, I was anxious about jumping into the real world in a new... View Details

Keywords: Technology; Consumer Products / Retail

20 May 2020
Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

Neither Jeff Surette (MBA 2010) nor Mike Peters (MBA 2017) expected to be drafted onto a team with Tom Brady after business school. However, the perspectives, experience, and skills they each brought to the table were exactly what Tom... View Details

March 2015
Article

Signaling to Partially Informed Investors in the Newsvendor Model

By: William Schmidt, Vishal Gaur, Richard Lai and Ananth Raman

We investigate a puzzling phenomenon in which firms make investment decisions that purposefully do not maximize expected profits. Using an extension to the newsvendor model, we focus on a relatively common scenario in which the firm's investor has imperfect information... View Details

Keywords: Decision Choices and Conditions; Investment

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summer 2003
Article

Patents, Invalidity, and the Strategic Transmission of Enabling Information

By: James J. Anton and Dennis A. Yao

The patent system encourages innovation and knowledge disclosure by providing exclusivity to inventors. Exclusivity is limited, however, because a substantial fraction of patents have some probability of being ruled invalid when challenged in court. The possibility of... View Details

Keywords: System; Innovation and Invention; Knowledge Dissemination; Courts and Trials; Competition; Patents; Corporate Disclosure

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May 2020 (Revised July 2020)
Case

COVID-19: The Global Shutdown

By: Laura Alfaro and Sarah Jeong

In the first months of 2020, a pandemic overwhelmed the world. COVID-19, commonly known as the coronavirus, spread from China and created a severe public health emergency across countries. While an immediate fear of the disease’s impact on human life permeated society,... View Details

Keywords: Trade; Microeconomics; Macroeconomics; Financial Crisis; Economy; Economic Systems; Economic Slowdown and Stagnation; Economic Sectors; Health Pandemics

29 Aug 2013
Working Paper Summaries

X-CAPM: An Extrapolative Capital Asset Pricing Model

Keywords: by Nicholas Barberis, Robin Greenwood, Lawrence Jin & Andrei Shleifer

Forthcoming
Article

Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance

By: Jillian J. Jordan and Nour Kteily

The desire to appear virtuous can motivate people to punish wrongdoers, a desirable outcome when punishment is clearly deserved. Yet claims that “virtue signaling” is fueling a culture of outrage suggest that reputation concerns may inspire even potentially unmerited... View Details

Keywords: Outrage; Signaling; Ideology; Moralistic Punishment; Reputation; Moral Sensibility