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      • November 2001 (Revised March 2002)
      • Case

      Digital Angel

      By: Youngme E. Moon and Kerry Herman
      Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details
      Keywords: Information; Safety; Rights; Market Entry and Exit; Ethics; Product Launch; Brands and Branding; Product Development
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      Moon, Youngme E., and Kerry Herman. "Digital Angel." Harvard Business School Case 502-021, November 2001. (Revised March 2002.)
      • October 2001 (Revised April 2002)
      • Case

      Calgene, Inc.

      By: Ray A. Goldberg and John T. Gourville
      In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
      Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
      • October 2001 (Revised March 2003)
      • Case

      Exxel Group, The: March 2001

      By: Josh Lerner and Alberto Ballve
      The Exxel Group, a leading Latin American buyout fund, faces a challenge when deciding whether and how to exit its largest investment. The capital markets are very weak, precluding an initial public offering. Undertaking a trade sale of the firm, however, proves to be... View Details
      Keywords: Venture Capital; Private Equity; Leveraged Buyouts; Capital Markets; Investment Funds; Financial Strategy; Financial Services Industry; Latin America
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      Lerner, Josh, and Alberto Ballve. "Exxel Group, The: March 2001." Harvard Business School Case 202-053, October 2001. (Revised March 2003.)
      • September 2001 (Revised October 2002)
      • Case

      Virgin Group, The: Filling in the Value Gap

      By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim
      Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might... View Details
      Keywords: Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit
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      Frei, Frances X., Hanna Rodriguez-Farrar, and Corey B. Hajim. "Virgin Group, The: Filling in the Value Gap." Harvard Business School Case 602-057, September 2001. (Revised October 2002.)
      • August 2001
      • Teaching Note

      Investitori Associati: Exiting the Savio LBO (A) and (B) TN

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Teaching Note for (9-299-048) and (9-299-106). View Details
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Investitori Associati: Exiting the Savio LBO (A) and (B) TN." Harvard Business School Teaching Note 202-039, August 2001.
      • August 2001
      • Case

      Finnigan Corporation

      By: Carliss Y. Baldwin and Barbara Feinberg
      Finnigan Corp., headquartered in San Jose, CA, was the world's leading producer of mass spectrometers, holding a 45% market share of instruments used for chemical analysis in pharmaceutical product development, environmental testing, genetic testing, and other... View Details
      Keywords: Business Exit or Shutdown; Financial Crisis; Machinery and Machining; Technology Industry; San Jose
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      Baldwin, Carliss Y., and Barbara Feinberg. "Finnigan Corporation." Harvard Business School Case 902-045, August 2001.
      • June 2001 (Revised April 2004)
      • Case

      Innovation at Progressive (B): Homeowners Insurance

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      Analyzes whether Progressive, strictly an auto insurer, should enter the home owner's insurance market. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the home owner's insurance industry. View Details
      Keywords: Market Entry and Exit; Insurance Industry
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (B): Homeowners Insurance." Harvard Business School Case 601-138, June 2001. (Revised April 2004.)
      • June 2001 (Revised May 2002)
      • Case

      Innovation at Progressive (C): Auto Repair

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      Analyzes whether Progressive should enter the auto repair industry. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the auto repair industry. View Details
      Keywords: Market Entry and Exit; Innovation and Invention; Insurance Industry; Service Industry; Auto Industry
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (C): Auto Repair." Harvard Business School Case 601-139, June 2001. (Revised May 2002.)
      • May 2001
      • Case

      Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)

      By: David A. Moss
      Examines the extended conflict between free traders and protectionists in 19th century Britain. It culminates with Prime Minister Sir Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details
      Keywords: Plant-Based Agribusiness; Change Management; Trade; Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Market Entry and Exit; Conflict of Interests; Competitive Advantage; Agriculture and Agribusiness Industry; Great Britain
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      Moss, David A. "Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)." Harvard Business School Case 701-140, May 2001.
      • April 2001 (Revised April 2002)
      • Case

      Liz Claiborne China

      By: Joseph L. Bower, Sonja Ellingson Hout and Fred Young
      A new country manager builds the Shanghai office of Liz Claiborne into a powerful sourcing organization using local talent. She explains the nuts and bolts of transforming the office. View Details
      Keywords: Business Subsidiaries; Transformation; Selection and Staffing; Leadership; Managerial Roles; Market Entry and Exit; Fashion Industry; China
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      Bower, Joseph L., Sonja Ellingson Hout, and Fred Young. "Liz Claiborne China." Harvard Business School Case 301-098, April 2001. (Revised April 2002.)
      • April 2001 (Revised August 2001)
      • Case

      Color Kinetics Incorporated (A)

      By: Das Narayandas and Mary N. Caravella
      Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details
      Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry
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      Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
      • March 2001
      • Supplement

      Francisco de Narvaez at TIA: Selling the Family Business

      By: Linda A. Hill and Kristin Doughty
      Francisco de Narvaez reflects on the process of selling his family's retail business. View Details
      Keywords: Family Business; Business Exit or Shutdown
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      Hill, Linda A., and Kristin Doughty. "Francisco de Narvaez at TIA: Selling the Family Business." Harvard Business School Video Supplement 401-803, March 2001.
      • February 2001
      • Case

      Free Trade vs. Protectionism: The Great Corn-Laws Debate

      By: David A. Moss, Kevin P. Brennan, Matthew B. Gorin and Marian Lee
      Examines the extended conflict between free traders and protectionists in nineteenth-century Britain. It culminates with Prime Minister Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details
      Keywords: Conflict of Interests; Trade; Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Change Management; Competitive Advantage; Plant-Based Agribusiness; Market Entry and Exit; Agriculture and Agribusiness Industry; Great Britain
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      Moss, David A., Kevin P. Brennan, Matthew B. Gorin, and Marian Lee. "Free Trade vs. Protectionism: The Great Corn-Laws Debate." Harvard Business School Case 701-080, February 2001.
      • February 2001 (Revised February 2002)
      • Case

      Estee Lauder and the Market for Prestige Cosmetics

      By: Nancy F. Koehn
      Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
      Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States
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      Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
      • October 2000
      • Case

      Francisco de Narvaez at Tia: Selling the Family Business

      By: Linda A. Hill and Kristin Doughty
      In January 1999, Francisco de Narvaez sold Tia, his family's retail business in Argentina. De Narvaez reflects on the decision to sell and the selling process. View Details
      Keywords: Family Business; Business Exit or Shutdown; Decisions; Argentina
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      Hill, Linda A., and Kristin Doughty. "Francisco de Narvaez at Tia: Selling the Family Business." Harvard Business School Case 401-017, October 2000.
      • October 2000 (Revised June 2017)
      • Case

      Vyaderm Pharmaceuticals: The EVA Decision

      By: Robert Simons and Indra A. Reinbergs
      In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that... View Details
      Keywords: Compensation and Benefits; Employee Relationship Management; Economic Growth; Economic Systems; Management; Motivation and Incentives; Organizational Design; Organizational Structure; Performance Evaluation; Decision Choices and Conditions; Pharmaceutical Industry; Washington (state, US)
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      Simons, Robert, and Indra A. Reinbergs. "Vyaderm Pharmaceuticals: The EVA Decision." Harvard Business School Case 101-019, October 2000. (Revised June 2017.)
      • September 2000 (Revised November 2000)
      • Case

      GetConnected.com

      By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
      Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
      Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
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      Lal, Rajiv, Nilanjana R. Pal, and Jodi L. Prins. "GetConnected.com." Harvard Business School Case 501-025, September 2000. (Revised November 2000.)
      • September 2000 (Revised September 2005)
      • Case

      New Beetle, The

      By: Rajiv Lal and Nilanjana R. Pal
      Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details
      Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States
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      Lal, Rajiv, and Nilanjana R. Pal. "New Beetle, The." Harvard Business School Case 501-023, September 2000. (Revised September 2005.)
      • August 2000 (Revised September 2005)
      • Case

      Omnitel Pronto Italia

      By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
      Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details
      Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy
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      Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
      • June 2000 (Revised November 2007)
      • Case

      Dogfight over Europe: Ryanair (A)

      By: Jan W. Rivkin
      In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are... View Details
      Keywords: Market Entry and Exit; Competition; Air Transportation Industry; Republic of Ireland
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      Rivkin, Jan W. "Dogfight over Europe: Ryanair (A)." Harvard Business School Case 700-115, June 2000. (Revised November 2007.)
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