Publications

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

Internet has spawned many two-sided platforms, and all the software platforms that run our computers, PDAs, and mobile phones have only emerged recently. Q: You note in your research that View Details

Keywords: by Sean Silverthorne; Technology

March 2022 (Revised April 2022)
Teaching Note

Spotify's Audio-First Strategy: Leading the Podcasting Market

By: Hong Luo and Carol Lin

Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in... View Details

Keywords: Business Startups; Growth and Development Strategy; Business Divisions; Customer Relationship Management; Revenue; Music Industry

2015
Book

The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship

By: Geoffrey Jones and Andrea Lluch

This book compares the effects of globalization on two Latin American countries, Argentina and Chile, over time. The chapters examine the impact of multinationals, the growth of business groups, and the conflicted relations between business and government. The book... View Details

Keywords: Entrepreneurs; Business Groups; Entrepreneurship; Business History; Globalization; Growth and Development; Agriculture and Agribusiness Industry; Banking Industry; Food and Beverage Industry; Chemical Industry; Energy Industry; Mining Industry; Latin America; Argentina; Chile

Find at Harvard

01 Dec 2013
News

To Market, to Market

donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details

Keywords: Scientific Research and Development Services

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Steenburgh of HBS and Jill Avery (HBS DBA'07) of Simmons School of Management. We asked Steenburgh to explain how practitioners can use the toolkits in their businesses. Sarah Jane Gilbert: Can you describe the View Details

Keywords: by Sarah Jane Gilbert

Article

How Big are the Private Equity Transactions in Latin America?: Evidence from Twenty-five Countries from 2001 to 2008

By: Roberto Charvel

This article shows evidence on private equity transaction size and firm value size in 25 Latin American countries. View Details

Keywords: Private Equity; Venture Capital; Alternative Assets; Latin America; Emerging Market; Entrepreneurial Finance; Business Ventures; Finance; Entrepreneurship; Financial Services Industry; Latin America

15 Apr 2017
News

Bringing Markets to Myanmar

most recent work was with the government of Myanmar, which recently emerged from decades of military rule with a planned economy. Bulletin editor Dan Morrell talked to David about his experience in Myanmar,... View Details

Keywords: National Security and International Affairs; Government

Fast Answer

Consumer goods: market research

eMarketer
Provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Statista
Enter "market share" and the... View Details

Blog

Emerging from the Pandemic: Insights from South Asia and ASEAN

OF YOUR FOCUSES HAS BEEN THE SENIOR EXECUTIVE LEADERSHIP PROGRAM–INDIA (SELPI). HOW HAS THAT PROGRAM EVOLVED? This year, we are celebrating the eleventh program in our senior executive leadership program portfolio. These programs help... View Details

June 2009
Supplement

Mary Kay Inc.: Asian Market Entry (B)

By: John A. Quelch

By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details

Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China

Web

An Emerging Entrepreneur | Social Enterprise | Harvard Business School

An Emerging Entrepreneur Patricio “Pato” Bichara (MBA 2015) learned something important in the summer between his first and second years at HBS: He loves to build things that make a difference. While working... View Details

Web

Marketing - HBS Online

months, 5-6 hrs/week Apply by November 3 $6,500 Credential Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach,... View Details

February 2021
Article

Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence

By: Tommy Pan Fang, Andy Wu and David R. Clough

Software platforms create value by cultivating an ecosystem of complementary products and services. Existing explanations for how a prospective complementor chooses platforms to join assume the complementor has rich information about the range of available platforms.... View Details

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Read Now

October 2010 (Revised January 2012)
Case

Hony, CIFA, and Zoomlion: Creating Value and Strategic Choices in a Dynamic Market

By: Josh Lerner and Yiwen Jin

The private equity group Hony Capital considers what to do with their investment in Zoomlion, which has been successful to date. The question is whether to take their money off the table or to invest in their acquisition of a large Italian competitor. View Details

Keywords: Private Equity; Financial Strategy; Investment; Emerging Markets; Financial Services Industry; China

22 Jul 2007
Conference Presentation

Soft, Stiff, and in between: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry

By: Shon R. Hiatt

Keywords: Society; Entrepreneurship; Food and Beverage Industry; United States

27 Mar 2014
News

From Marx to Marketing

steeped in decades of Marxism and anti-Western dogma. In 1990, the two men coauthored Behind the Factory Walls: Decision Making in Soviet and U.S. Enterprises, a book about... View Details

February 2018 (Revised March 2018)
Case

Kickstarting Tomato Jos in Nigeria

By: Sophus A. Reinert and Risa Kavalercik

In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details

Keywords: Nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries and Economies; Social Entrepreneurship; Cross-Cultural and Cross-Border Issues; Government Legislation; Business History; Emerging Markets; Business and Government Relations; Agriculture and Agribusiness Industry; Nigeria

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

process better, they looked at the emergence of modern Indian art as a category in the international fine art market between 1995 and 2007. Before 1995, fine art was produced... View Details

Keywords: by Sean Silverthorne

November 2020 (Revised May 2023)
Case

Holaluz: Taking on the Spanish Energy Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney

In 2020, the three cofounders of Holaluz, a newcomer to Spain’s electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy... View Details

Keywords: Electricity; Solar Power; Subscription Business; Renewable Energy; Entrepreneurship; Service Delivery; Business Model; Product Launch; Marketing; Energy Industry; Spain