Publications

Research Summary

Practical Wisdom

I am writing a book with Ikujiro Nonaka that will build on "The Wise Leader" article we published in the May 2011 issue of Harvard Business Review. It will be a sequel to "The Knowledge - Creating Company" book we wrote in 1995. We... View Details

2016
Working Paper

Designing Online Marketplaces: Trust and Reputation Mechanisms

By: Michael Luca

Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central... View Details

Keywords: Trust; E-commerce; Market Design

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October 1997
Case

L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

By: Robert J. Dolan

L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details

Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Retail Industry; France; United States

04 Sep 2018
News

HBS Announces 2018 Goldsmith Fellows

April 1976 (Revised April 2002)
Background Note

Learning by the Case Method

Helps students fully capitalize on the case method. Succinctly introduces the benefits, format, and process while offering lots of "how-to" advice. Widely used as an introductory handout for executive, MBA, and undergraduate courses. Describes how case discussion... View Details

Keywords: Cases; Learning

September 2019
Case

Starling Trust Sciences: Measuring Trust in Organizations

By: Aiyesha Dey, Jonas Heese and James Weber

Stephen Scott needed to decide whether to keep his behavioral analytics startup in the people analytics sector or shift his company into the RegTech sector. Starling had develop technology that enabled its customers to anticipate and shape the behavior of their... View Details

Keywords: Behavioral Analytics; Financial Institutions; Banks and Banking; Entrepreneurship; Strategy; Banking Industry; Consulting Industry; Information Technology Industry; United States; United Kingdom

2009
Manual

Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases

By: Lynda M. Applegate, Robert D. Austin and Deborah Soule

This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide readers with a better understanding of the influence of twenty-first century technologies... View Details

Keywords: Decision Choices and Conditions; Information Management; Managerial Roles; Strategy; Information Technology

01 Sep 2020
News

Harvard Business School Announces 2020 Goldsmith Fellows

Program

Leading in the Digital Era

build more agile organizations, you will advance in your personal leadership journey and develop new skills that enable you to optimize the use of technology and overcome obstacles to progress. Details Evolve new ways of leading and... View Details

Tatiana Sandino

Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

Keywords: retailing; service industry

December 1998
Case

MD Foods Amba

By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis

In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new... View Details

Keywords: Cooperative Ownership; Growth and Development Strategy; Expansion; Market Entry and Exit; Alliances; Innovation and Management; Food and Beverage Industry; Europe; United Kingdom; Denmark

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27 Dec 2019
News

Does compliance have a dark side?

2008
Casebook

The Rules of Globalization: Case Book

By: Rawi Abdelal

This is a book about the politics of the global economy — about how firms prosper by understanding those politics, or fail by misunderstanding them. Understanding the politics of globalization may once have been a luxury; it is now, for most high-level managers, simply... View Details

Keywords: Trade; International Finance; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Business and Government Relations

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May 2009 (Revised October 2009)
Case

Verne Global: Building a Green Data Center in Iceland

Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details

Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Green Technology Industry; Service Industry; Iceland

April 1, 2024
Article

Leading a Company That Can Thrive in a Chaotic World

By: Thomas Buberl, Bill George, Hubert Joly and Nitin Nohria

Worldwide, the past few years have been marked by multiple, intersecting crises — and things aren’t likely to get less complicated anytime soon. The authors met with a group of CEOs to discuss how they lead amid this ongoing chaos. To thrive in this chaotic new world,... View Details

Keywords: Business or Company Management; Leadership Development

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January 1993 (Revised September 1993)
Background Note

Managing Information: The IT Architecture

Information is a critical resource in the information economy and Information Technology (IT) enables information to be managed as a strategic resource. However, IT is extremely complex and fast-changing. As a result, the general manager cannot leave IT decisions... View Details

Keywords: Strategy; Information Technology

February 2010
Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details

Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques