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Publications

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  • All HBS Web  (1,353)
    • News  (290)
    • Research  (562)
    • Events  (12)
    • Multimedia  (8)
  • Faculty Publications  (85)

Show Results For

  • All HBS Web  (1,353)
    • News  (290)
    • Research  (562)
    • Events  (12)
    • Multimedia  (8)
  • Faculty Publications  (85)
← Page 24 of 1,353 Results →
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

and Prosperity to New Cities Is A/B Testing Effective? Evidence from 35,000 Startups Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/hapabapa View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

it.” You Might Also Like: How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews Dog Eat Dog: Measuring Network Effects Using a Digital Platform Merger Feedback... View Details
Keywords: by Michael Blanding; Retail
  • Web

FAQs for Alumni Virtual Programs - Alumni

date and time at least 3.5 hours in the future, you will be able to make the adjustment on your own. Visit the program webpage and click the "register now" button. Locate the confirmation tab and click the "modify" button in order to change your registration to a... View Details
  • October 2021
  • Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
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Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
  • 02 Jun 2022
  • Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

that I could face my decline, that I could face the end with confidence. I passed the test, and I’m telling you, I’m happier than I’ve ever been. This article originally appeared in the HBS Alumni Bulletin. Related reading from the Working Knowledge Archives Clayton... View Details
Keywords: by Dan Morrell
  • Web

Tools & Training - Alumni

skill-building exercises, and view sample answers to hone your case proficiencies. Register for RocketBlocks using your HBS email address and the school code wilder-hbs . Enter RocketBlocks Self-Assessment Worksheets Peak Experiences... View Details
  • 08 Apr 2013
  • Research & Ideas

How to Demotivate Your Best Employees

also changes the psychological mindset people have." Instead, Larkin says that companies may fare better just by giving people a nice plaque, sending an email to staff, or calling a meeting to recognize certain workers publicly in front... View Details
Keywords: by Dina Gerdeman; Service
  • 13 Mar 2023
  • Op-Ed

How Leaders Should Leave

not be around. Keep calm and carry on. Once the news is out, plenty of gossip is bound to circulate about why you are leaving and where you are going next (if those details weren’t announced). You’ll receive plenty of grateful emails and... View Details
Keywords: by John Quelch
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

Vaccinated When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb Steer Clear of the Blind Spots That Derail Experiments Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • 21 Oct 2022
  • Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
  • Web

Data - Behavioral Finance & Financial Stability

Data The BFFS Project maintains and disseminates datasets produced by active faculty affiliated with the project. Select your area of interest by topic area below for visualizations and access to excel downloads. If you have any questions or requests for data, please... View Details
  • 18 Jun 2024
  • Research & Ideas

Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.

Stagflation? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Illustration created by HBSWK using images from AdobeStock/wachiwat and AdobeStock/WP! View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • Web

Rock Entrepreneurship Advisor Program - Entrepreneurship

virtual mentoring, pitch feedback, and more. To book a time with a REAP Advisor, visit the profiles linked below. REAP office hour appointments are for HBS alumni only . Please be sure to use your HBS email address when submitting your... View Details
  • 28 Nov 2023
  • Book

Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

Capitalism Succeeded Beyond the Cold War: Reinventing Socialism in 5 Countries Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Oxford University Press/HBSWK View Details
Keywords: by Sean Silverthorne
  • Web

Terms of Use - Alumni

without notice to users any user content that does not meet the standards set by the Alumni Website Full Terms of Use (pdf) . Email My Class or Section/Alumni Messaging Service The Alumni Messaging Service has been provided to facilitate... View Details
  • 18 Jul 2023
  • Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology
  • 27 Jun 2016
  • Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

fielded inquiries from companies all over the world eager to improve their management practices. “It’s validating when you get calls and emails from people in many different countries who want to survey their firms,” she says. Sadun hopes... View Details
Keywords: by Michael Blanding
  • 07 Jun 2023
  • Blog Post

My One Case: MBA Class of 2023 Looks Back

immediate plans post-HBS. There are many reasons I’ll remember it: how the protagonist bootstrapped this operation with nothing but a spreadsheet and an anonymous email address, or how it demonstrates the critical role that MBA-type... View Details
  • 13 Jan 2023
  • Research & Ideas

Are Companies Actually Greener—or Are They All Talk?

Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
Keywords: by Rachel Layne
  • Web

Apply - Crossover Into Business

Apply Apply Name Email Phone Sports League Years in the league The program is for active and recently retired professional athletes. Are you an active athlete? Yes No If yes, what is your current team or league? If no, when did you... View Details
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