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Show Results For
- All HBS Web
(5,112)
- People (12)
- News (745)
- Research (3,509)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,096)
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- 01 Dec 2010
- News
Do Good: Eat Chocolate
scrappy,” she recalls. “I learned a lot about the community-building aspects of consumer marketing. That experience has been totally relevant to what we’re doing at sweetriot.” When the start-up siren call... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- 01 Aug 2001
- News
HBS Alumni Association Board of Directors: President's Report
direction the School is taking. There is also a wealth of resources online to bring you closer to the School's resources, such as Working Knowledge... View Details
Keywords: John Hoffman
- 01 Jun 2022
- News
Case Study: Glass Half Full
can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for... View Details
- 01 Dec 2008
- News
Designing Change
come easily, of course. For starters, Kahn has little leverage to convince independent affiliates to adopt the new logo and the added expense of new marketing materials. Faced... View Details
Keywords: Julia Hanna
- 01 Jan 2009
- News
Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985
national economy, bringing access to consumer goods, jobs, and global markets to Brazil. Having helped build Belgium-based Anheuser-Busch InBev... View Details
- 21 Oct 2013
- News
Moving the Needle
investing, also known as impact investing. "I wanted to understand how to use the financial capital markets and for-profit mechanisms to move the... View Details
- 15 May 2020
- News
New Menu
its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically by 2030; alternative protein sources could help the... View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me... View Details
- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
marketing found among the most successful Asian firms in the study appears to hold true across the board - in consumer goods organizations, industrial firms, product companies,... View Details
Keywords: Peter K. Jacobs
- 01 Jan 2004
- News
Barbara Hackman Franklin, MBA 1964
the nation that nurtured her ambitions. "We are fortunate to live in a risk-based culture that is reinforced by a democratic system of government," says Franklin. "As Americans, one of our competitive edges is our ability View Details
- 15 Jun 2021
- News
Case Study: Inside Story
approach to marketing works. The scrappy activities that have kept them close to the customer, and let them iterate quickly on messaging and product, can start taking less of... View Details
- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details
- 01 Apr 1998
- News
Student Conferences Inspire Campus Dialogue
business leaders from the region. Session topics covered the current status and outlook for various industries and issues ranging from venture and investment capital, to entertainment and media, to View Details
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
businesses that were going to be a source for good, and that really aspired to both, to profit and to purpose. You know, the whole premise or... View Details
- 14 Mar 2019
- News
The Merchant of Osaka
(MBA 1988) is cofounder and COO. She is also the founding CEO of Mediva, the company’s consulting arm. Platanus clinics share overnight resources and electronic medical records, so their combined 2,500 at-home palliative care patients always have a View Details
Keywords: Health, Social Assistance
- 01 Jun 2009
- News
IXP 2009
Now in its third year, the Immersion Experience Program offered nine topics and destinations to students in 2009 (see complete list below), six in 2008, and three in 2007. “Faculty involved in the IXP consistently come back excited about... View Details
- 01 Apr 1997
- News
Facing the Music
record industry, 1996 was a bluesy kind of year. As revenues increased less than 1 percent and consumers bought 8 percent fewer CDs and cassettes compared to the previous year, the pause button, it seems,... View Details
Keywords: Marguerite Rigoglioso
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate View Details
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified View Details